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Blogs about: Brand Insights

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How To manage an enterprise Twitter presence: Avatars, account structure and response methodology

Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few brands of late that have told me that they prefer to have their logo over a human face as their avatar… more →

The BrandBuilder Blog

How To manage an enterprise Twitter presence: Avatars, account structure and response methodology — 57 comments

Olivier Blanchard wrote 2 months ago: Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few br … more →

Tags: Brand Planning, brand ownership, account planning, Management, twitter, Social Media, 2009, brandbuilder, Design

Don't let rigid "branding" kill your brand — 10 comments

Olivier Blanchard wrote 3 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: Brand Planning, brand relevance, account planning, Evolution, brand culture, brand consciousness, brand elevation, Adaptation, 2009

Elements of a Successful Global Branding Strategy

Applied Storytelling wrote 5 months ago: The successful global brand strategy is relevant and responsive to all audiences (by type, channel, … more →

Tags: Brand, insights, Corporate, Strategy

Don't let "branding" kill your brand — 1 comment

Olivier Blanchard wrote 5 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: account planning, brand consciousness, brand culture, brand ownership, Brand Planning, brand relevance, Brand Strategy, brand valuation, Corporate Culture

Engagement Paradigm: Focus on Lateral Action — 11 comments

Olivier Blanchard wrote 6 months ago: So we’ve been chatting about engagement these last few days, and particularly vertical action … more →

Tags: Brand Planning, Customer relationship, Brand Ambassadors, brand relevance, Brand Strategy, account planning, Relationships, WOM, Referral

Engagement Paradigm: Defining the value of "followers" on Twitter — 25 comments

Olivier Blanchard wrote 6 months ago: I was chatting with PepsiCo.’s Bonin (@boughb) and Josh (@jkarpf) about engagement last week w … more →

Tags: Brand Planning, Brand Ambassadors, brand relevance, Brand Strategy, account planning, building value, Communication, brand valuation, Marketing Communications

Who exactly is driving the Social Media bus in the Enterprise space? — 49 comments

Olivier Blanchard wrote 6 months ago: I dig Jeremiah Owyang’s blog. The guy is wicked smart, usually spot-on with everything he says … more →

Tags: Brand Planning, Business thinkers, Brand Strategy, client partnerships, account planning, Management, experience?, Denial, brand culture

ROI vs. "Impact on X" - Understanding what Social Media ROI is and isn't. — 88 comments

Olivier Blanchard wrote 7 months ago: Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little part … more →

Tags: Brand Planning, Customer relationship, brand relevance, Business thinkers, Brand Strategy, account planning, Clarity, experience?, marketing leadership

The answer to most of your business' problems is simply this: Be helpful. — 10 comments

Olivier Blanchard wrote 7 months ago: I was digging through the vault yesterday, when I stumbled upon this fantastic post from Chris Broga … more →

Tags: account planning, building value, brand elevation, brandbuilder, Olivier Blanchard, Chris Brogan, Being helpful

Real Social Media R.O.I. - Part 4: FRY Metrics — 22 comments

Olivier Blanchard wrote 7 months ago: Before I wrap this Social Media ROI discussion together for you with a neat little bow, I have to gi … more →

Tags: Brand Planning, Customer relationship, Brand Promise, brand relevance, Brand Strategy, account planning, Clarity, Customer experience, Smart Business

Footnote: The Yin and Yang nature of Social Media R.O.I. — 21 comments

Olivier Blanchard wrote 7 months ago: Okay… A few very smart peeps are still having trouble with my pragmatic approach to talking ab … more →

Tags: Brand Planning, Customer relationship, Brand Strategy, account planning, Customer Service, Customer experience, building value, brand culture, Communication

Getting back to real R.O.I. - Part 2 — 16 comments

Olivier Blanchard wrote 7 months ago: Yesterday, we talked about the importance of being able to discuss real R.O.I. with a decision-maker … more →

Tags: Brand Planning, Customer relationship, Brand Strategy, account planning, Customer Service, Context, Customer experience, building value, Strategy

How a single question can turn your business around today. — 6 comments

Olivier Blanchard wrote 7 months ago: Design For Users‘ Kristi Colvin (@kriscolvin on Twitter) had some pretty powerful brand manage … more →

Tags: Customer relationship, Brand Promise, Brand Strategy, Customer Service, Customer experience, building value, brand culture, brand valuation, brand elevation

The Art of the Corporate Avatar — 24 comments

Olivier Blanchard wrote 8 months ago: Even with all the hubbub about Social Media these days, not many people seem to be zeroing-in on wha … more →

Tags: Brand Planning, Brand, Brand Ambassadors, brand ownership, Brand Strategy, account planning, brand culture, brandbuilder, Brand You

Twitalyzer Part 2: Twitalyzer for brands — 2 comments

Olivier Blanchard wrote 8 months ago: Aha! See? You learn something new every day. I have to confess that I wasn’t familiar with Twi … more →

Tags: Brand Planning, brand relevance, brand ownership, Brand Strategy, account planning, brand culture, brandbuilder, brand consciousness, Social Media

Twitalyzer: Another fast way to measure influence on Twitter — 5 comments

Olivier Blanchard wrote 8 months ago: Thanks to Fuel Labs‘ Kristi Colvin, for pointing me to Twitalyzer, another free tool that help … more →

Tags: Brand Planning, brand relevance, Brand Strategy, account planning, brand valuation, twitter, Social Media, brandbuilder, Olivier Blanchard

Brand Tweak Wednesday: Employee Engagement — 18 comments

Olivier Blanchard wrote 8 months ago: I was chatting with a friend about budget-conscious brand revitalization strategies, the importance … more →

Tags: Customer relationship, Brand Ambassadors, brand ownership, Brands, corporate ecosystem, Customer Service, Customer experience, building value, Culture

You say Brand... I say 'Brand'. — 19 comments

Olivier Blanchard wrote 9 months ago: Vintage Coca Cola mural in Greenville, SC The topic of “what is a brand” or “what … more →

Tags: Branding, Brand Planning, Brand, Brand Promise, brand relevance, brand ownership, Brands, Brand Strategy, building value

Photos from today's "Business Jumpstart" workshop — 11 comments

Olivier Blanchard wrote 9 months ago: Jay Handler (@sellphone) presenting So I spent most of Thursday morning at the Greenville Chamber of … more →

Tags: Brand Planning, brand relevance, Brand Strategy, brandbuilder, brand consciousness, social networking, Social Media, 2009, Olivier Blanchard


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