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Blogs about: Brand Integrity

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Do we really need forgiveness?

amenalum wrote 2 weeks ago: CAVEAT: After decades of client-side leadership, we understand how easy it is for 3rd party observer … more →

Tags: Posts + Observations, brand promises

GS1 Seeking Healthcare Professioinals to Join the Fresh Foods Work Group

svigneault wrote 3 months ago: The Global Standards Management Process, or GSMP, is the pre-eminent worldwide collaborative forum w … more →

Tags: C-Level Issues, global standards, GS1, GS1 Adoption

GS1 Healthcare US Director Featured in Update on Status of Drug Tracking

Christopher Little wrote 5 months ago: Writing for Modern Medicine, contributing editor Christine Blank filed a story late last week carryi … more →

Tags: C-Level Issues, FDA related, GS1, Pharma, Track & Trace

Social Media Reviews Impact Brand Reputation

kakieswrite wrote 6 months ago: I recently attended a forum on Social Media where I listened to Christopher Lower,  Owner and Direct … more →

Tags: Business, Social Media, online reputation management, Brand Identity, Corporate Identity, online reviews, brand reputation

Fake Product Clues: Barcodes, Certification Marks... and Spelling?

sterling1 wrote 6 months ago: Local broadcast news outlets routinely run stories warning viewers about the dangers of faulty, coun … more →

Tags: Light news, counterfeiting

GS1 UK Pharma Track and Trace Pilot a Sign of Counterfeiting Trends?

sterling1 wrote 7 months ago: Counterfeit drug seizures throughout the European Union (EU) increased 500% in 2005, which is appare … more →

Tags: bar code, C-Level Issues, counterfeiting, FDA related, global standards, GS1, GS1 Adoption, patient safety, Pharma

Changing Sign From Franchise to Independent and the "After-Effect"

Paul Segreto wrote 7 months ago: “What is the effect on a business if you take down the brand name sign and put up an unknown b … more →

Tags: Franchising, Franchise Marketing, Public Relations, Legal and Research, "franchise failure", "franchise essentials", franchisEssentials, franchise identity, franchisor responsibilities

Is Unilever trying to hoodwink us?

Luigi Cappel wrote 7 months ago: This afternoon my daughter came home and said she had an argument at Pak N Save, (the premium brand … more →

Tags: Marketing, People, Soapbox, Trade, New Zealand, Economy, Economics, Depression, economic depression

Restaurant vouchers - can they ever be aspirational?1 comment

marcelcowan wrote 8 months ago: Working for a London-based agency, there is a real danger of falling into the trap of thinking that … more →

Tags: Communication Strategy, Restaurants and Leisure, online customer relationship marketing, Vouchers, retention, Covers, Increasing Profits

Could Hair-Raising Mistakes at UK Hospitals Spur GS1 Barcode Adoption?

sterling1 wrote 8 months ago: In this news story by Medical Editor Rebecca Smith, writing for The Telegraph in the UK, you can rea … more →

Tags: global standards, GS1, hospital, patient safety, bar code, GS1 Adoption

GS1 and Pfizer: An Examination of Serialization and Product Integrity

Christopher Little wrote 9 months ago: Thanks to Sean A. Murphy, writing for Logistics Management, you can get an insider’s view of t … more →

Tags: bar code, C-Level Issues, FDA related, global standards, GS1, Track & Trace

Implications of the FDA's Stephen Sudlof's Lament

Christopher Little wrote 9 months ago: This isn’t a post about the tainted US peanut butter untrustworthy supplier, per se. There are … more →

Tags: global standards, GS1, patient safety, bar code, GS1 Adoption, FDA related

Brand Loyalty: Bottom Line of Any Successful Business

logoworld wrote 10 months ago: Every successful business depends on Brand Loyalty as it is the ultimate goal a company aims at. Bra … more →

Tags: Branding Tips and Tricks, Branded Opinion, Brand, brand awareness, Brand Development, brand enhancement, Brand Image, Brand Loyalty, Branding

Here Comes the Judge: Legal Advocate Slams COO Confusion

sterling1 wrote 11 months ago: Steve Lombardi is an attorney. Writing for a site called InjuryBoard.com – which has a tag lin … more →

Tags: C-Level Issues, country of origin, global standards, GS1, patient safety, Track & Trace

Is Branding Relevant to Small Business?

logoworld wrote 12 months ago: Most small business owners/operators would probably agree that developing a stand-out brand identity … more →

Tags: Logo Articles, Branded Opinion, Logo, Brand, Logo Design, Branding, logos, Brand Identity, Graphic Designer

Canada Cool to COOL; Seeks WTO Intervention with U.S.

sterling1 wrote 12 months ago: Just off the wire, courtesy of AgWeb.com: Canada has filed a request with the WTO for consultations … more →

Tags: bar code, C-Level Issues, country of origin, FDA related, global standards, GS1, Track & Trace

The Importance of Emerging Markets Labeling & GS1 Labeling Solutions2 comments

Christopher Little wrote 1 year ago: This is a topic to which I will be returning frequently in the coming months: the impact and importa … more →

Tags: bar code, C-Level Issues, Emerging Markets Labeling, global standards, GS1

Fighting OxyContin Counterfeiting and Diversion with RFID and GS1 Labeling Software

sterling1 wrote 1 year ago: In an email forwarded to me recently, I became aware of a new two-page case study about Purdue Pharm … more →

Tags: global standards, GS1, patient safety, GS1 Adoption, Track & Trace, FDA related, counterfeiting

Musings On GS1 Compliance, Country Of Origin In Barcodes, And Untrustworthy Suppliers2 comments

Christopher Little wrote 1 year ago: We’ve been fascinated lately by the traffic on this blog to my recent post on country of origi … more →

Tags: C-Level Issues, global standards, GS1, patient safety, bar code, GS1 Adoption, Track & Trace, counterfeiting, country of origin


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