Blogs about: Brand Lift
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Hard Rock Nashville Loans Staff to Charities
So what do you do with your employees if you have to shut down your business for three months to remodel? In the case of the Nashville Hard Rock Cafe, the answer: loan them out to local charities and… more →
Consequential Value
Hard Rock Nashville Loans Staff to Charities
David P. Leach wrote 3 months ago: So what do you do with your employees if you have to shut down your business for three months to rem … more →
Google Marketing Research Study: The Brand Value of Search
Tim Cohn wrote 7 months ago: Google commissioned OTX, an independent marketing research company, to conduct research to better un … more →
Suiting Up Sales in Hard Times
David P. Leach wrote 8 months ago: Now that the economy has completely gone off the reservation, it’s not hard to find businesses … more →
Bailout Your Customers
David P. Leach wrote 10 months ago: Today we celebrate the Laguna Grills of Woodbury and Westbury, New York. Go to a Laguna Grill at lu … more →
Geotargeting Brand Search Marketing
Tim Cohn wrote 1 year ago: I am working on the following presentation for brand search marketers: “GeoTarget Your Brand A … more →
Purpose-Based Marketing is Coming
David P. Leach wrote 1 year ago: Today marks the opening of Jim Stengel, LLC. Having been at Proctor and Gamble for 25 years (market … more →
Increase Your Market Share--Invest in the Poor
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David P. Leach wrote 1 year ago: Laura reminded me the other day that millions upon millions of Americans are barely affected by the … more →
Parking Meters for the Homeless in Denver
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David P. Leach wrote 1 year ago: So it was just another early morning at the airport (Denver, today), grabbing a quick breakfast, whe … more →
Light a Cigar for the Soldiers
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David P. Leach wrote 1 year ago: Cigars, for many a man (usually a man), means guilty pleasure. We like’m but we’re not s … more →
Head to Bonnaroo to Learn a Little
David P. Leach wrote 1 year ago: As it turns out, it wasn’t all about the music. Bonnaroo had a little school on site. And a lo … more →
Stimulus Check Lust--Make a Date with Your Grocer
David P. Leach wrote 1 year ago: Everybody is slobbering over your IRS stimulus check. Home Depot, Sears, and every freaking car deal … more →
Dentists Do It Better
David P. Leach wrote 1 year ago: Do you know what this gadget is? I didn’t when I first saw it, but I’m on the dense side … more →
Brand Lift through iGoogle Artists Themes
Tim Cohn wrote 1 year ago: Google re-introduce an expanded roster of Artist Themes for iGoogle. What if you could have your bra … more →
Cookies with Your X-ray
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David P. Leach wrote 1 year ago: Sometimes it’s the little things. I’ve been going to doctors’ offices for, er, sev … more →
Running for Health--How Some Employers Encourage Employees
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David P. Leach wrote 1 year ago: You may recall a post I did a while back about the company that employs me, Thomas Nelson, Inc., com … more →
Dick's vs. Marriott: Putting Value in Follow-Up Surveys
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David P. Leach wrote 1 year ago: I recently shopped at Dick’s Sporting Goods for some running gear. As a reluctant if cranky re … more →
Movies as Consequential Value?
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David P. Leach wrote 1 year ago: “As the Economy Dips, Hollywood Usually Booms” read the headline from Associated Press f … more →
USA Today Does Custom Publishing
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David P. Leach wrote 1 year ago: Last Friday I purchased a USA Today from one of those glass dispensers–an abnormal behavior si … more →
Liquor Companies Stumble Trying to Make a Difference
David P. Leach wrote 1 year ago: Your eyes probably pop as much as mine at the quality of advertising when you flip through Real Simp … more →
