• Telus: Marketing Communications Specialist (Advertising/Design) (Link)
• Telus: Manager, Marketing Communications (Link)
• Yelp: Community Manager (Link)
• Hootsuite: Social Media Coach (Link)
• UBC: Marketing & Communications Coordinator (Link)
• UBC: Agency & Marketing Coordinator (Link)
• Flight Centre: Marketing Manager (Link)
• 1-800-GOT JUNK?: Sr. SEO Strategist (Link)
• 1-800-GOT JUNK?: Brand & Partnership Programs Manager (Link)
• 1-800-GOT JUNK?: Graphic Designer (Link)
• Mountain Equipment Co-op: Creative Lead (Link)
• Mediaplanet: Account Executive/Publisher (Link)
• Vision Critical: Marketing Manager (Link)
• Vancouver Community College: Executive Director, Marketing & Communications (Link)
• Ipsos: Marketing Specialist (Link)
• TBA Digital: Interactive Technical Copy Writer (Link)
• NewAd: Graphic Producer (Link)
• Cossette West: Media Digital Specialist (Link)
• Rethink: Writer, Art Director, Graphic Designer, and Sr. Account Director (Link)

TORONTO

• Sunwing Vacations: Graphic Designer (Link)
• Bell Media: Graphic Designer (Link)
• Vision Critical: Public Relations Manager (Link)
• Rogers: Marketing Manager (Link)
• Rogers: Art Director (Link)
• Rogers: Account Manager (Link)
• PwC: Marketing Specialist (Link)
• LinkedIn: Campaign Planner (Link)
• Indeed.ca: Senior Account Executive (Link)
• Tim Hortons: Associate Brand Manger (Link) < Do something about the shitty lids, kay?
• Zipcar: Marketing Manager (Link)
• Neilsen: Market Analyst (Link)
• Unilever: Assistant Brand Building Manager – Dove Bar (Link)
• Unilever: Assistant Brand Building Manager – Hair (Link)
• Expedia: Market Manager (Link)
• Draftfcb: Sr. Digital Social Strategist and a Writer (Link)
• JWT: Account Supervisor, Director, and Executive (Link)
• Cossette, Account Supervisor, McDonald’s (Link)
• DDB: There are a few openings, including Senior Consultant, CRM Writer, Account Executive, Community Moderator, and Interactive Developer (Link)
• Rethink: Account Manager, Art Director, and Writer (Link)
• Taxi: Strategy Director, ACD, Writer (Link)

Agnus won the agency’s pumpkin carving competition five years in a row, even though they didn’t permit her to use a knife!

I enjoy creating and maintaining relationships and I am driven by results. I am also very aware of budgeting. I hardly ever go over my allowed budget in my daily life and I think this will help me if I take on responsibilities of maintaining the budget for a company. In groups I enjoy taking the leadership role and I also know how to listen to my group members. I can also accomplish my goals working individually.

I think I may eventually work my way up to brand manager. To get there, I am willing to start at the bottom and move my way up. I think it’s great to know all area of the business that way you will be well rounded in the area. Working my way up to brand manager would be amazing.

I believe in standing out from other brands to create a brand’s superiority and also delivering on promises made in regards to brands. I believe in putting great quality into what I do.   For brands, I believe it is a good thing to listen to what the consumers are saying and not only listen to them, but to respond and act accordingly. I believe in upholding a positive image of a brand because I understand the impact of how good branding benefits the company.

ATL Automotive Limited, Jamaica’s exclusive dealers for Honda, Volkswagen, Audi, Jaguarand Land Rover, is looking for a dynamic, motivated, self-starter to lead one of its brands.

The successful candidate should:

• Be customer focused
• Possess unrivalled confidence, capability and composure
• Have demonstrable track record for sales
• Demostrate excellent written, verbal communication and presentation skills
• Be a team player, with ability to lead, motivate and challenge a team
• Articulate creative and strategic ideas to grow the brand
• Possess exceptional and interpersonal skills
• Be outgoing, enthusiastic, visionary and ambitious
• Be able to deliver the requirements of the stakeholders
• Hold international qualifications in sales, management or business studies

Role

• To bring life, vibrancy and drive to the range
• To excite the market
• Execute activities that support the brand promise
• To deliver the brand standards and requirements
• To gain ownership of the brand segments in the market
• Develop strategy for long term development, growth, sustainability and segment leadership
• Ability to prepare and manage a budget
• Experience in analyzing Marketing trends
• Assist in building and organizing marketing plans

As Global Brand Director you will be responsible for implementing the marketing strategy whilst ensuring player conversion, retention and monetization is not affected; but increased. Being up to date on user behaviour and market research will be of huge benefit so any evidence of this in previous roles will be expected.

You will also be working closely with the designers, developers and community managers to improve player experience so this is a challenging but varied role that requires only the best candidates to apply!

Right from the pen used in the office to the covering tape on the boxes shipped, branding has become a ‘must’ and is hoped to be found everywhere. However, for the startups it is a big challenge to choose what to do. Also, it is a big question whether they should invest in brand building or nourish their roots or invest in the essential infrastructure and tackle branding later.

Here, a word of advice is – adopt the ‘golden mean’. Keep tab of branding to the extent possible and channelize the resources to infrastructure or to the business processes. In addition to it, brands do not come up in one day and those that try the aggressive way are forgotten most aggressively as they cannot handle the growth in demand for their product or services.

These days branding has lot to with business contrary to earlier when there were seldom any competitors. But now that companies have flooded the market, there is a need to focus on branding right from the moment one dreams of starting his own business. Also it is ‘showbazi’ time today and what people see is what people buy. Being in oblivion and keep innovating and waiting for someone to recognize it is not the trend today. One must also make oneself visible the very moment one sets out on an such an excursion. However, there is a hairline difference between branding and over branding, so keep a tab on things as over branding or over brand promotion also deteriorates the brand value as the saying goes – too much familiarity breeds contempt.

Few important points about Brand buildings for startups:

• If you know how to splurge wisely then you can create a strong brand
• Understanding a differentiation between brand building & marketing
• Marketing takes care of your business needs while Branding takes care of your relation with your valuable consumers
• People often mistake branding as some kind of Marketing only since they both produce similar results of increase in sales & revenue and awareness among customers
• There is a misconception that creating a Brand requires lot of investment

Following are few important tips about Brand Building:

Ensure Quality – Sticking to quality benchmarks even during a tough phase is something that never goes unnoticed so ensure delivering quality oriented products & services to your customers during tough phase.

Provide Best Consumer Support – Lending proper after sales service & support is indeed an apparent step in a direction of creating a strong Brand so let the customers feel that you just do not care for money but you also care about their needs.

Let consumers provide feedback – For a business, consumers or customers are the real teachers. There is no better way than providing a proper platform in a form of social networking websites or a discussion forum within your own website, in order to improve your business doings and to know about consumer’s mind.

Value Feedback – Do not forget to appreciate a feedback because ultimately a feedback is something which serves a purpose to you.

Emphasis on building Internal Brand – Always remember a Golden Rule –‘Happy employees create happy customers’. Right from the pen your employees use to the paper on which they write to the desk planner to the meeting room to the office building and the parking tickets to the etching on the office glass door, all are art of internal branding.

Ensure impeccable website – Get a website, get one with a short URL. Also, the website content should be free from grammatical errors and the design of website should neither appear too loud nor it should appear too plain. Put every information on it besides the product and services. Do not forget to put up pictures and names of the management and employees, as people trust people and not websites.

Highlight your Credentials - Credentials plays a significant role in creating a strong brand thus, highlight outgoing communication, your learning, experiences, accomplishment, etc.

Evaluate your brand rating – Evaluation of your brand ratings on a periodical basis gives you a better understanding regarding a future course of business actions. There exist some online tools like Google alerts, Yahoo pipes, Search through Google Blog etc which gives you inkling about how many people are talking about your brand.

Too much branding or erroneous branding that startups must avoid:

An attractive website design may appeal to people but at the end of the day, what all matters is what exclusive offers you are introducing in the market for wooing customers and how quality oriented your products and services are. Thus, focus on the website and web content but put up products that really mean some worth to the people. A greatly designed website which is also promoted well may have visitors from everywhere but if there aren’t worth products or services on the website, the visitors will remain visitors and will not translate into clients or customers.

Ensure that it is you who holds the reins of your brand and not your customers and that you can do by focusing on delivering quality oriented products and services. After all, there is nothing as strong as ‘Positive word of mouth publicity’ and there is nothing as destructing as ‘Negative word of mouth publicity’.

Understand that there is no substitute of tacky products and services so don’t try to compensate them with aggressive marketing tactics. Especially for startups, delivering quality oriented products and services is extremely important because most of the times, a first impression becomes a last impression.

In nutshell:

When People use your Brand name as a Verb, that is remarkable and the true making of the Brand..keep working on it.

About the Author:
Dr. Bindu Rathore works as a brand specialist to position companies, products and services as strong and effective brands in the collective minds of consumers.

She develops brand strategies with a holistic approach to brand communications so that a company’s brand touch-points (corporate identity, product design, web site, retail environment, online marketing, traditional advertising, PR and word of mouth) all work in harmony to create a favorable perception in the mind of the prospects, increasing the chances of positively affecting purchase behavior.

Her specialty includes how consumers process information from brand touch-points, how they attend to, perceive, process and store that information; and how they retrieve and act on previous information from memory.

Her focus on the mind, perception, cognitive psychology, human nature and brain science to form a deep understanding of how people think and what makes them do, buy and love the things they do.

She also briefs and manages branding consultancies, advertising agencies, product design companies and anyone tasked with producing a brand touch-point for the brand owner. For detailed information you can visit www.BinduRathore.com

Our client a UK based, yet globally renowned developer working on some of the world’s most superior licences. A track record of creating and selling multi-award winning and critically acclaimed top quality products globally.

The Brand Manager will work with the Brand Director and brand/product teams, responsible for the overall product marketing strategy through to execution you will target the consumer audience with conviction. Representing the brand to both internal and external stakeholders at summits, tours, media events and presentations worldwide.

To be considered for this position will have extensive experience working within product marketing or brand development, a clear understanding of all marketing communication tools and the ability to apply critical thinking and analysis products.

Being able to build strong lasting relationships will benefit you as well as being able to effectively gather market data whilst working to budget.
A clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales).

Quote Reference ID: MPG420400

** If you feel this could be your ideal role or for a full job specification, please email hayley@mpg-universal.co.uk or call 0844 800 9995 **