Tags » Brand Marketing

Marketing Keywords to Know: April 17, 2014

Street Level Marketing

Definition: Advertising done on public streets to help engage the public by encouraging the adoption of an idea, product or service… 155 more words

Freshly Baked Communications

Amore Breakfast Serves Excellent Food and Creates a Great Customer Experience in Ogunquit Maine

My parents took our family to Ogunquit, Maine for vacation when I was a child. Some of my best childhood memories occurred on the rocky coast of Maine. 400 more words

Brand Marketing

7UP Launches Electronic Dance Music Marketing Campaign

7Up is setting its sights on a new, millennial target.

The lemon-lime soda had long looked to appeal to a customer that was older than 35 and, more often than not, a mom. 475 more words

Social Media

The Very Important Difference Between Emotion and Emotional in Marketing

Marketing must go through a dramatic change. This is not a superlative statement to garner interest or generate hype. It is the truth and still so many brands refuse to admit how weak and complacent they have been with their marketing efforts. 647 more words

Social Steve

Short Films

Brand/ Corporate Films

High Quality Branded Content

Lightning McQueen, Mater And The Rebranding Of An American Icon

The year was 2006. The marketing medium with the biggest budget was direct mail marketing. Playing in theaters was an animated movie from Pixar about a race car who finds himself on what was once a bustling byway of tourists from around the world that is now a desolate, shell of its once former great self. 1,241 more words

Brand Marketing

Marketing Keywords to Know: April 10, 2014


Definition: Using celebrities as paid endorsers of a product and letting them be in control of how they are being viewed. This term was coined specifically to reference the “billion dollar selfie” taken by Ellen DeGeneres and her friends from the Academy Awards. 150 more words

Freshly Baked Communications