The shift in retail to a more omni-channel world is dramatic and profound. And since the term “omni-channel” gets thrown around a lot–often vaguely or carelessly–let me be clear about what I mean: more and more customers are becoming engaged in utilizing multiple channels–stores, mobile, online, social networks and the like–to explore, research and transact. 595 more words
Tags » Brand Marketing
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Small businesses, take heed: You can learn a lot from Kim Kardashian’s trademark licensing game. In July, she netted approximately $90 million from a videogame app deal.
What content metrics am I missing out on?
There seems to be a disconnect between what content marketers want to achieve and what they actually measure. 1,485 more words