Tags » Brand Marketing
Definition: The commercial you have to view before you can watch content on YouTube, Hulu, etc.
We are all familiar with preroll advertisements, making us watch a commercial for at least 5 seconds until allowing us to skip it to view the content we came to see. 153 more words
Social media analytics are becoming an important part of measuring customer loyalty and other consumer behaviours as research has revealed. Frost & Sullivan said businesses already recognise the value of social media as a marketing and brand management tool, while also examining its customer service and support benefits. 241 more words
Definition: The use of one marketing channel to promote or support another channel or product
A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words