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The Controversy and Conflict Surrounding Brand Journalism

Ethics In Journalism

The society of Professional Journalists’ website states that ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. 1,153 more words

Marketers in a Time Warp

Groundhog Day – one of the most important holidays of the year. Okay, maybe not. But forget the holiday for a minute and think about the stellar comedic movie “Groundhog Day” starring Bill Murray. 538 more words

Social Steve

Marketing Keywords to Know: January 22, 2015

Seamless Gifs

Definition: Short and mesmerizing looping videos

Seamless gifs are looping videos that have gained popularity online. They are used to visualize a feeling, make you laugh, or simply to draw your attention to something. 36 more words

Marketing Keywords To Know

Marketers – Be There When I Need You

Why do marketers engage on social platforms? Why do marketers invest in content marketing? What does it mean for a brand to be interactive? There is an abundance of brand social presence. 514 more words

Social Steve

Marketing Keywords to Know: January 15, 2015

Floater

Definition: Transparent or semi-transparent ads that display over a web page

You have an idea for dinner tonight and as you Google recipes, you finally come across a reputable site. 105 more words

Marketing Keywords To Know

McDonald's latest commercial: Genius or Tacky?

I was watching the Golden Globes on Sunday night when this ad came on. I will admit that I was drawn to it and couldn’t take my eyes off the screen. 338 more words

Stories that lead to a brand

Don’t get me wrong, it helps to start with a plan.

And as someone who helps organizations accelerate their growth, I’d definitely encourage you to work hard to define your brand promise and nail your… 115 more words

Brand Marketing