Tags » Brand Marketing

How to Manage Celebrity Marketing With Your Agencies

Brands are electing to use a multi-agency model for the additional expertise that it provides. We become a more powerful and collaborative team when distinct roles and specific areas of responsibility are defined. 521 more words


Marketing Keywords to Know: July 31, 2014


Definition: The commercial you have to view before you can watch content on YouTube, Hulu, etc.

We are all familiar with preroll advertisements, making us watch a commercial for at least 5 seconds until allowing us to skip it to view the content we came to see.  153 more words

Freshly Baked Communications

Social media ' increasingly important for customer insights'

Social media analytics are becoming an important part of measuring customer loyalty and other consumer behaviours as research has revealed. Frost & Sullivan said businesses already recognise the value of social media as a marketing and brand management tool, while also examining its customer service and support benefits. 241 more words


Marketing Keywords to Know: July 24, 2014

Cross-Channel Marketing

Definition: The use of one marketing channel to promote or support another channel or product

A different facet of multichannel marketing that offers one streamlined campaign with almost identical content across various channels, cross-channel marketing is the creation of a campaign created solely for engagement over one channel. 222 more words

Freshly Baked Communications

Making a dogs dinner of event engagement

For this post I hand over to my colleague, and fellow dog lover, Jeanette La-Thompsen – Marketing Manager of Ancillary Services at ExCeL London. Enjoy :) 524 more words

Live Events

Jangan Malas Berlari!

Piala Dunia 2014 telah berakhir beberapa saat yang lalu.  Jika kita perhatikan, topik yang paling sering dibicarakan berkaitan dengan Piala Dunia 2014 adalah soal kekalahan Brazil melawan Jerman di babak semi final. 780 more words