Blogs about: Brand Measurementtracking

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Transforming Unstructured Data into Market Intelligence: An interview with WiseWindow

At the end of last year, I sat down with my good friend and former colleague Marshall Toplansky to talk about how he is driving marketing innovation at WiseWindow- a company that he helped found and n… more →

Gaspar Advisors

Transforming Unstructured Data into Market Intelligence: An interview with WiseWindow

paulmgaspar wrote 1 year ago: At the end of last year, I sat down with my good friend and former colleague Marshall Toplansky to t … more →

Tags: Analytics, Data Mining, Predictive Analytics, Sentiment Analysis, Social Media Strategy, Software, analytics, "big data", Data Mining

Are You "Customer Centric"?

paulmgaspar wrote 1 year ago: More great stuff from the folks at the Wharton Customer Analytics Initiative (WCAI). Yesterday, Whar … more →

Tags: Analytics, B2B Sales and Marketing, Marketing, peter fader, WCAI, Apple, "big data", Customer Acquisition, Customer-Centricity

Why Branding Matters — 1 comment

paulmgaspar wrote 2 years ago: I was at a forum this week focused on helping a specific B2B technology/services company gain tracti … more →

Tags: Sales Effectiveness, Technology Sales, B2B Sales and Marketing, Enterprise Sales and Marketing, Social Media in B2B Sales, Brand Measurement/Tracking


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