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Blogs about: Brand Ownership

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BrandBuilder post number 1,000 - Let's talk about leadership

I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th post since the launch of the BrandBuilder blog before finally realizing that no. 1,000 is no differ… more →

The BrandBuilder Blog

BrandBuilder post number 1,000 - Let's talk about leadership — 17 comments

Olivier Blanchard wrote 3 weeks ago: I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th … more →

Tags: brand consciousness, Brand Planning, Brand Promise, brand relevance, building value, Business thinkers, Leaders, leadership, Lessons

How To manage an enterprise Twitter presence: Avatars, account structure and response methodology — 57 comments

Olivier Blanchard wrote 2 months ago: Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few br … more →

Tags: 2009, account planning, brand insights, Brand Planning, Management, Social Media, twitter, Avatar, brandbuilder

Don't let "branding" kill your brand — 1 comment

Olivier Blanchard wrote 5 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: Brand Planning, brand relevance, brand insights, Brand Strategy, account planning, Customer experience, brand culture, brand valuation, brand consciousness

When don't you own your brand anymore?

theskepticalmarketer wrote 6 months ago: In my previous post, I touched upon the subject of “brand ownership”. That is, the right … more →

Tags: Uncategorized

Engagement Paradigm: The Breadth vs. Depth question — 19 comments

Olivier Blanchard wrote 6 months ago: Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered that … more →

Tags: 2009, account planning, brand culture, Brand Planning, brand relevance, Brand Strategy, building value, Communication, Community

As a company, what are you really investing in? — 8 comments

Olivier Blanchard wrote 6 months ago: Time for your weekly BrandBuilder reality check. There are only two types of businesses: The ones yo … more →

Tags: Brand Planning, Brand Strategy, building value, brand culture, Excellence, brand elevation, advertising, fix your brand, Brand Management

Getting back to real R.O.I. - Part 3 — 1 comment

Olivier Blanchard wrote 7 months ago: Now that we’ve talked about Reach (Breadth and Depth) as well as Frequency, let’s chat a … more →

Tags: 2009, account planning, Adaptation, brand consciousness, brand culture, brand elevation, Brand Planning, brand relevance, Brand Strategy

The Art of the Corporate Avatar — 24 comments

Olivier Blanchard wrote 8 months ago: Even with all the hubbub about Social Media these days, not many people seem to be zeroing-in on wha … more →

Tags: Brand Planning, Brand, Brand Ambassadors, brand insights, Brand Strategy, account planning, brand culture, brandbuilder, Brand You

Twitalyzer Part 2: Twitalyzer for brands — 2 comments

Olivier Blanchard wrote 8 months ago: Aha! See? You learn something new every day. I have to confess that I wasn’t familiar with Twi … more →

Tags: Brand Planning, brand relevance, brand insights, Brand Strategy, account planning, brand culture, brandbuilder, brand consciousness, Social Media

Brand Tweak Wednesday: Employee Engagement — 18 comments

Olivier Blanchard wrote 8 months ago: I was chatting with a friend about budget-conscious brand revitalization strategies, the importance … more →

Tags: Customer relationship, Brand Ambassadors, Brands, brand insights, corporate ecosystem, Customer Service, Customer experience, building value, Culture

You say Brand... I say 'Brand'. — 19 comments

Olivier Blanchard wrote 9 months ago: Vintage Coca Cola mural in Greenville, SC The topic of “what is a brand” or “what … more →

Tags: Branding, Brand Planning, Brand, Brand Promise, brand relevance, Brands, brand insights, Brand Strategy, building value

microventures and global microbrands — 5 comments

Olivier Blanchard wrote 9 months ago: I was driving back from the veterinarian’s office with Chico a couple of years ago, when the t … more →

Tags: Success!, Business, Brand You, microbrand, microventures

Grab Your Social Media User Name Before It's Going Going Gone — 6 comments

Mike Andrew wrote 9 months ago: I’ve just got a colleague of mine to join Twitter and on checking out her Twitter page last ni … more →

Tags: on line reputation management, advertising, Social Media, Marketing, Social Networks, Domain Names, User Names

Brand advice from Jack Spade — 7 comments

Olivier Blanchard wrote 9 months ago: Jack Spade’s words of brand wisdom from an old issue of Fast Company finally made their way to … more →

Tags: Brand, brand consciousness, brand culture, brand insights, Brand Planning, Brand Promise, brand relevance, Brand Strategy, Branding

Turn Insight into Action

Olivier Blanchard wrote 10 months ago: Today’s bit of Marketing, Customer Experience, Design & Product Development advice comes f … more →

Tags: Brand Planning, Customer relationship, brand relevance, Business thinkers, corporate ecosystem, Design Thinking, building value, Culture, brand consciousness

Engagement is not a campaign: Learn to become a P2P Business. — 6 comments

Olivier Blanchard wrote 10 months ago: Above and below: Some revamped slides from Monday’s presentation. These two companion messages … more →

Tags: Customer relationship, Brand Ambassadors, brand relevance, corporate ecosystem, Relationships, Customer experience, commitment, social network, Relevance

Dance with your customers. — 9 comments

Olivier Blanchard wrote 10 months ago: The story of your relationship with your customers should read like what’s going on in Pho … more →

Tags: Customer relationship, Brand Ambassadors, brand relevance, brand insights, Customer Service, Customer experience, building value, Culture, brand culture

Routine kills brands. — 2 comments

Olivier Blanchard wrote 11 months ago: “The arrogance of success is to think that what you did yesterday will be sufficient for tomor … more →

Tags: Brand Planning, Brand Strategy, Routine, brand culture, Apathy, brand consciousness, brandbuilder, Olivier Blanchard, Tom Asacker

How to fix your business, starting immediately — 3 comments

Olivier Blanchard wrote 11 months ago: Okay, so… you need to go here and read this. If what Guy writes is news to you, welcome to a w … more →

Tags: Brand Planning, Customer relationship, Brand Promise, brand insights, Brand Strategy, Customer Service, Customer experience, building value, Business


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