Tags » Brand Perception

Case Study: Brand Refresh-Don’t throw the baby out with the bathwater!

Background

I did some work with a company that had an image problem. They suffered from the “IBM effect”, whereby, in the marketplace they were known as… 670 more words

Marketing

The power of customer experience to shape brand perceptions

 

Scene #1

One fine morning, when I was going through the daily chore of checking my Facebook newsfeed, I came across a post by one of my friends about her delightful experience with a particular cab service provider. 536 more words

Social Media

Consumer Survey’s Impact on Brand Perception

In today’s Big Data era, marketing teams are constantly under pressure to gather customer-centric data in order to better their promotional efforts and strengthen the brand image. 383 more words

Branding

Strengthen Your Brand

Your brand is a distinctive identity that associates a captivating value with your company’s products or services. Every company should aspire to create a set of brand associations in the minds of its customers that convey a compelling promise of value and professionalism. 300 more words

Branding