Tags » Brand Perception

Consumer Survey’s Impact on Brand Perception

In today’s Big Data era, marketing teams are constantly under pressure to gather customer-centric data in order to better their promotional efforts and strengthen the brand image. 383 more words


Strengthen Your Brand

Your brand is a distinctive identity that associates a captivating value with your company’s products or services. Every company should aspire to create a set of brand associations in the minds of its customers that convey a compelling promise of value and professionalism. 300 more words


Bravery, please!

The YouGov Brand Index 2014 was released a few days ago; it tracks the perception of brands within the American public. Data is used by companies to track their brands (and competitors) awareness and consumer perception. 458 more words

Six Marketing Strategies Behind Narendra Modi's Election Victory

Narendra Modi’s campaign team has used some very innovative and timely decisions that has helped give high visibility and add potent muscle to the election campaign. 643 more words


The Power of Marketing – Indian Soft Power in Europe

Which restaurant do you find at 13,642 feet at Jungfrau, the roof of Europe in Switzerland? Not an Italian, French or Mexican but an Indian Restaurant aptly titled ‘Bollywood’. 280 more words