The once venerable Eddie Bauer brand is being footballed again. Eddie Bauer, who’s had more owners and CEO’s than Bruce Jenner’s has had cosmetic surgery, has been acquired by men’s clothing retailer Jos. 230 more words
Tags » Brand Perception
As a writer, the importance of effective copy in helping to deliver a strong brand experience is essential. Alongside visual branding and organisational culture, I think it’s one of the top three elements for what makes a great brand. 1,066 more words
It remains to be seen whether T-Mobile’s new Un-carrier strategy and the increasingly outrageous antics of T-Mobile CEO John Legere are changing any minds about how consumers should buy phones and their mobile service, but they’re definitely changing consumers’ perceptions about T-Mobile. 362 more words
A critical view of your brand can make it enduring and stronger.
A hospital’s brand is extremely important. With the changing healthcare environment brands are in transition with new alliances, new ventures, a host of rating organizations, consumer-driven marketplace and so much more. 361 more words