Tags » Brand Perception

Case Study: Brand Refresh-Don’t throw the baby out with the bathwater!


I did some work with a company that had an image problem. They suffered from the “IBM effect”, whereby, in the marketplace they were known as… 670 more words


The power of customer experience to shape brand perceptions


Scene #1

One fine morning, when I was going through the daily chore of checking my Facebook newsfeed, I came across a post by one of my friends about her delightful experience with a particular cab service provider. 536 more words