Blogs about: Brand Personality
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Ahead of the game
The ‘life’s a game’ concept is nothing new, but it seems to be particularly resonant at the moment. Russell describes what I’m feeling beautifully in this great excerpt from hi… more →
eskimon
live it out
lindabutton wrote 12 hours ago: Whether you’re talking business or personal style, standing out takes balls. And the ballsiest … more →
How personal should branding get?
aehcss wrote 16 hours ago: Companies have traditionally branded themselves with fictional characters that represent products or … more →
ahead of the game
eskimon wrote 1 day ago: The ‘life’s a game’ concept is nothing new, but it seems to be particularly resona … more →
cut out and keep
eskimon wrote 2 days ago: Hypebeast and Today and Tomorrow have already featured this fantastic partnership between Lego and M … more →
That's it sir, you're leaving...
theproseandthepassion wrote 2 days ago: I recently heard a BBC Radio 4 documentary with Ed Byrne about the demise of student union bars. App … more →
soap operettes
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eskimon wrote 5 days ago: This is a fantastic Nescafé campaign from the late 1980s. It’s an interesting variation on the … more →
a fitting experience
Marilyn Kass wrote 1 week ago: The movie Amelia starring Hillary Swank opened to mixed reviews this month. However, that didn … more →
Be Loyal to the Customer Experience
Kimberly Hellstrom wrote 1 week ago: In just one week I’ve heard 3 small business owners, claim they have the best customer service in th … more →
The Bulk of Success is Personal Development and Branding
sksmith wrote 1 week ago: Why do you want to do business with anyone? How did you get attracted to the person you’re doi … more →
Brand Yourself
saharconsulting wrote 1 week ago: The idea of “BRAND” yourself posts came to me after giving a presentation/ workshop last Saturday n … more →
everything's relative
eskimon wrote 1 week ago: Most of the time, success isn’t about how good you are; it’s about how good you are rela … more →
the real work of brands
lindabutton wrote 1 week ago: Tomorrow I lead 25 TV executives through an all-day brand workshop in Dubai at the DMI studios. We … more →
New whitepapers added to the blog
brandmaster wrote 2 weeks ago: I have added a couple of whitepapers to the blog for your interest. The first, ‘Brand and Corp … more →
it's all about the benefits
eskimon wrote 2 weeks ago: I couldn’t resist sharing this great example of how to bring a brand’s core benefit to l … more →
everything I know about social marketing I learned from my taekwondo master.
lindabutton wrote 3 weeks ago: Grandmaster Kim may not tweet or post his favorite kicks on Facebook. But he has mastered Social Med … more →
in the flesh
eskimon wrote 3 weeks ago: Geb over at Ruby Pseudo shared an interesting perspective on youth marketing recently. The opening l … more →
implicit complicity
eskimon wrote 1 month ago: There’s something about this sign’s implicit complicity that establishes instant affinit … more →
let's talk
lindabutton wrote 1 month ago: We’ve talked about conversational writing. Now, let’s talk conversation. Part 4 of our W … more →
for love or money
eskimon wrote 1 month ago: After the recent post on KINDED, I was interested to read about a Canadian credit union’s appr … more →
