Blogs about: Brand Position
Featured Blog
Is Your Brand Indispensable?
Two years ago, who would have thought Coke and Energizer could ever be cast aside by retailers? Well – it’s happening. Costco recently announced it was no longer selling Coca-Cola products as a … more →
Market Smarter
The Elevator Pitch Revisited
asabend wrote 1 month ago: The past few weeks I have been involved in many conversations regarding the perfect elevator pitch. … more →
Never Contradict Your Brand
asabend wrote 2 months ago: As an exercise boot camp instructor, my guilty pleasure is NBC’s The Biggest Loser. I appreci … more →
Don't Get Lost In The Words
asabend wrote 2 months ago: Too many times great ideas go undiscovered because they are not communicated well. Think about your … more →
Customer Service Doesn't End - Part 2
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asabend wrote 3 months ago: Last week I wrote about the importance of having your employees positively represent your brand … more →
BRAND POSITION VS. ADVERTISING
Kimberly Hellstrom wrote 4 months ago: You know what you want to be known for. Does everyone in your company know? Before purchasing any … more →
Customer Service Doesn't End - Even On Break
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asabend wrote 4 months ago: Employees are always representing your brand as long as they have on your uniform or are at your pla … more →
A Checklist for Better Retail TV Advertising
tvisnotdead wrote 4 months ago: Fact: Nobody woke up this morning waiting to see your TV commercial. Challenge: With thousands of me … more →
Rooms To Go and BrandsMart Co-Habitate
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asabend wrote 4 months ago: Since Ca$h for Couches didn’t have the right cache Rooms To Go (a value furniture retailer) an … more →
Using Your Brand To Make Decisions
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asabend wrote 4 months ago: What role does your brand play in making decisions about your business? Using your brand to help mak … more →
Don't Discount. Innovate Instead.
asabend wrote 5 months ago: Discounted prices have become synonymous with this economic downturn and the damage it is doing to b … more →
Your Audience Has Changed, Have You?
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asabend wrote 7 months ago: The Economist published an article discussing the impact the recession will have on people’s p … more →
Social Marketing Doesn't Work Unless You Have Something To Say
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asabend wrote 8 months ago: I have been having many conversations regarding help with social marketing. They want to know all a … more →
When Personal Service Forgets To Be Personal
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asabend wrote 8 months ago: “Dear Mr. Abend, It is my pleasure to invite you to apply for the exclusive [Visa] Black Card … more →
Brand Consistency on LinkedIn
asabend wrote 10 months ago: LinkedIn is a popular social network for businesses and professionals. Use the site’s search … more →
Are Google AdWords The New Elevator Pitch?
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asabend wrote 11 months ago: Google AdWords are those “sponsored links” in the right hand column on any Google search … more →
Your Mission Statement Is Not Your Brand Position
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asabend wrote 11 months ago: The past few week’s topics regarding how a company communicates its brand have garnered some i … more →
Tenets before Traffic: When it Comes to Digital Branding, Focus on the Basics
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Gennefer Snowfield wrote 1 year ago: With a staggering 1,463,632,361* Internet users (and growing) worldwide, marketers are scrambling to … more →
Applebee's Slip-up
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davidmailath wrote 1 year ago: Two years ago, the Applebee’s restaurant chain brought in Tyler Florence, a Food Network star, to cr … more →
Brand Identity Chain
evoklarry wrote 1 year ago: “Who do you think you are” used to be asked of people when they said or did something rude or presum … more →
