Blogs about: Brand Psychology
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The 'Jedward' brand or no-brand
I’ve been struggling with the issue of ‘what is a brand’ for some time… which may sound like a sad reflection from someone who makes a substantial part of his living out of bra… more →
Brandmaster's Weblog
The 'Jedward' brand or no-brand
brandmaster wrote 3 weeks ago: I’ve been struggling with the issue of ‘what is a brand’ for some time… whic … more →
Gillette and Thierry - the dangers of brand ambassadors
brandmaster wrote 1 month ago: It is all about value transference. There is little doubt that associating key personalities, sporti … more →
Culture, brand values and evolution
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brandmaster wrote 1 month ago: Internal culture is the most powerful determinant of brand values, which, in turn affect external br … more →
New whitepapers added to the blog
brandmaster wrote 1 month ago: I have added a couple of whitepapers to the blog for your interest. The first, ‘Brand and Corp … more →
What price brand loyalty?
brandmaster wrote 2 months ago: There has been quite a furore about certain online- retailers using differential prices in favour of … more →
Promises... promises...
brandmaster wrote 2 months ago: It’s that time of year again – Interbrand’s survey of global brands; and for the … more →
Techniques for evaluating emotional attachment to brands.
brandmaster wrote 3 months ago: I’m working on a brand evaluation programme, particularly concerned with emotional attachment … more →
Honesty is not an absolute... what does this mean for brands?
brandmaster wrote 3 months ago: In a study released today at the British Science Festival at Surrey University, Guildford, it appear … more →
The changing psychology of budget brands
brandmaster wrote 4 months ago: There has been a wave of articles following the consumer trend towards budget brands. In hard finan … more →
The brand United
brandmaster wrote 6 months ago: “Manchester United have been rated the eighth most valuable sports brand in the world in a new … more →
What is a brand?
brandmaster wrote 6 months ago: It’s easy to come up with any number of definitions of a brand – as a simple online sear … more →
The signifier not the song
brandmaster wrote 8 months ago: When looking at brand semiotics all the usual signifiers are there in the form of names, logos, colo … more →
Slaughter of the Innocent?
brandmaster wrote 8 months ago: So, Coca Cola buys into Innocent? I have heard the arguments by co-founder Richard Reid, and they ar … more →
Will people's personal narratives change in tough times?
brandmaster wrote 8 months ago: I have talked before about brands having narratives that are influential in our choices when we seek … more →
Trimodal theory and brand interaction
brandmaster wrote 9 months ago: I have long been interested in the the way we understand brands on two levels – the pragmatic … more →
The psychology of brands
tonyworks wrote 10 months ago: Don’t forget to check out the february edition of psychology magazine. There is a great articl … more →
What's going to happen when things get better?
brandmaster wrote 10 months ago: Theret has been much genuine and anecdotal evidence of buyers, especially consumers, switching their … more →
Brand cohorts - we all stand together
brandmaster wrote 10 months ago: In tough times for brands, emotional reaction becomes increasingly important as consumers and custom … more →
Second the emotion
brandmaster wrote 10 months ago: Still considering the paradox of the Woolworth brand, I have pointed out a couple of times the warmt … more →
