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Blogs about: Brand Stories

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The 'How To' on creating Story lines for your brand

haveyouheardblog wrote 3 months ago: Louis Kelley, the author of Beyond Buzz, has given us 9 story lines to use as base for creating Word … more →

Tags: word of mouth

Diamonds are for Life! De Beers Story

shivaniramaiah wrote 5 months ago: Whenever you think of a diamond, you think of this company and vice-versa. It’s maybe like a Xerox i … more →

Branding is about story-telling

sage9 wrote 6 months ago: An interesting story about company/product development subtly hints at brand strength – abilit … more →

Tags: Branding, FullSync, organizational development, Fair Trade, Product Development

Mastering Integrated Marketing Is Nice, Mastering Dis-Integrated Marketing Is Far More Useful

dennisr61684 wrote 7 months ago: As a direct result of Web 2.0 and media fragmentation, consumers have dissed advertisers.  Specifica … more →

Tags: advertising, Web 2.0, Internet, Incite Interaction, Brand Missions, Media fragmentation, Integrated Marketing, Disintegrated Marketing, Push Media

Where's The Conflict In Your Brand Story?

dennisr61684 wrote 8 months ago: A few weeks back I mentioned I was re-reading Robert McKee’s tome “Story” in hopes … more →

Tags: advertising, convergence, Robert Mckee, Motivation, character, social storytelling, Linda Seger, harris bank, cricket wireless

Maybe We Should Leave Copernicus Out of Advertising1 comment

dennisr61684 wrote 8 months ago: Just Your Typical 16th Century Heliocentric Mad Man... Ten to fifteen years ago, some very smart lea … more →

Tags: advertising, Planning, Copernicus, heliocentricism, Lance Hill, Zeitgeist

Flawed Characters, Authentic Brands and Tom Waits' Perfectly Imperfect Voice

dennisr61684 wrote 8 months ago: Tom Waits, Bruce Springsteen, Neil Young: most reasonable people would accept the argument that the … more →

Tags: advertising, authenticity, etsy.com, Tom Waits, iTunes

Chloé

Jacco Fashion wrote 1 year ago: Chloé (French deluxe ready-to-wear house) Style, modernity, and a strong sense of femininity have be … more →

Tags: Chloe, Karl Lagerfeld, Martine Sitbon, Stella McCartney

Blumarine

Jacco Fashion wrote 1 year ago: Blumarine (Italian fashion design company) Founded: in Carpi, Italy, in 1977, by Anna Molinari, chie … more →

Tags: Anna Molinari, Blumarine Folies, Miss Blumarine

Dirk Bikkembergs

Jacco Fashion wrote 1 year ago: Dirk Bikkembergs (Belgian designer) Born: Flamersheim, Germany, 3 January 1962. Education: Studied f … more →

Tags: Ann Demuelemeester, dirk bikkembergs, Dirk Van Saene, Dries Van Noten, Martin Margiela, Royal Academy of the Arts, walter von beirendonck

Burberry

Jacco Fashion wrote 1 year ago: Burberry Ltd. is a manufacturer and marketer of men’s, women’s, and children’s app … more →

Tags: Al Jolson, Burberry, Christy Turlington, David Lipman, Gary Cooper, George Bernard Shaw, George Bush, Her Majesty Queen Elizabeth II, Humphrey Bogart

Franco Moschino

Jacco Fashion wrote 1 year ago: Franco Moschino (Italian designer) Born: Abbiategrasso, 1950. Education: Studied fine art, Accademia … more →

Tags: Aeffe SpA, cheap & chic, Franco Moschino, versace, Vincent Darre

Cacharel

Jacco Fashion wrote 1 year ago: Jean Cacharel (French designer) Jean Cacharel became an established designer name in the mid-1960s w … more →

Tags: Anaïs, Clements Ribeiro, Corinne Grandva, Eden, Emmanuelle Khanh, Jean Cacharel, liberty of london, Loulou, suzanne clements

Gucci

Jacco Fashion wrote 1 year ago: Gucci is one of the most coveted handbag makers in the world and we thought our visitors would enjoy … more →

Tags: Dawn Mello, double-G motif, François Pinault, Gucci, Guccio Gucci, Louis Vuitton, LVMH, Pierre Bergé, Tom Ford

Hermès

Jacco Fashion wrote 1 year ago: ChicHERE.com do not sell new Hermes. Authentic new Hermes are impossible to obtain for resale. Howev … more →

Tags: birkin bag, Émile-Charles, Grace Kelly, Napoleon III, Thierry Hermès

Martin Margiela1 comment

Jacco Fashion wrote 1 year ago: Martin Margiela (Belgian designer) Born: Louvain, Belgium, 9 April 1957. Education: Royale Académie … more →

Tags: Gaultier, Hermes, Martin Margiela, Miss Deanna SpA

John Galliano

Jacco Fashion wrote 1 year ago: John Galliano (British designer) Born: Gibraltar, Spain, 1960. Education: Studied design at St. Mart … more →

Tags: bergdorf goodman, Christian Dior, Givenchy, John Galliano, Les Incroyables

Moncler - French Peak Mountaineering Performer

Jacco Fashion wrote 1 year ago: For fifty years, the French mountaineering brand Moncler has outfitted downhill racers and après-ski … more →

Tags: Antarctic, Himalayan, Lionel Terray, LUKE CRISELL, madame figaro, Monestier, Tangerine

John Richmond

Jacco Fashion wrote 1 year ago: John Richmond (British designer) Born: Manchester, England, 1960. Education: Graduated from Kingston … more →

Tags: Destroy Denim, John Richmond, Maria Cornejo, Valextra, Womenswear


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