Blogs about: Brand Story
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Ford Focuses on Every Target Market
Many automakers have found success by expanding their product lines and targeting as many consumers as possible. Take the Ford Motor Company, for example. While most American auto companies are stru… more →
Brand Dots
How to conduct a symphony of communications
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cdgrams wrote 1 month ago: The communications profession is in the midst of a revolutionary change (you might have noticed). In … more →
If you got hit by a bus, what would happen to your brand?
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johnfurgurson wrote 2 months ago: by John Furgurson Death and taxes. Death and taxes. The two are always lumped together as inevitable … more →
Story at the executional level vs. strategic level
rringer wrote 3 months ago: Storytelling in marketing is not new. There has always been the knowledge that an advertisement tha … more →
Back after a long long time...
Limor wrote 3 months ago: I’m looking at my previous post – mid April with a promise to be continued… so man … more →
Colbert Coldwell and Benjamin Banker are brilliant
rringer wrote 4 months ago: It’s wonderful to know that there really was a Coldwell and a Banker at Coldwell Banker. The … more →
Brand Story: Delivering The Experience
Kenneth W Barnes wrote 4 months ago: BRAND EXPERIENCE AND DELIVERING “THE BIG 3″ We all learn in school that the shortest dis … more →
Its your story, but who's telling it?
Tony Grob wrote 5 months ago: A lot of time, thought and resources are dedicated to crafting brand stories and messaging that we u … more →
Ford Focuses on Every Target Market
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Heather Torres wrote 7 months ago: Many automakers have found success by expanding their product lines and targeting as many consumers … more →
Burger King Strikes Again With a Nipple Pinch
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Heather Torres wrote 7 months ago: About a week and a half ago, I wrote a blog post on Burger King’s Square Butts commercial so when I … more →
Harley-Davidson Marketing: Building a Community of Outlaws
Heather Torres wrote 7 months ago: Harley-Davidson is one of the most celebrated American brands today and there’s a good reason for th … more →
Building Your Brand Through Storytelling
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Heather Torres wrote 7 months ago: Behind every strong brand, there’s a great story. If a brand is going to have substance, there has … more →
What Can We Learn From the Domino's Incident
luracth wrote 8 months ago: First there was the “incident” at a Taco Bell in New York City, now the latest brand tra … more →
Brand story; the Italian story
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benskiben wrote 8 months ago: Dat ‘Story telling’ voor de meeste merken steeds belangrijker is geworden, weten we al e … more →
Brand story; the Italian story
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benskiben wrote 8 months ago: Dat ‘Story telling’ voor de meeste merken steeds belangrijker is geworden, weten we al e … more →
Better Brands Tell Better Stories
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dennisr61684 wrote 9 months ago: Who doesn’t love a good story? Something that makes you laugh, that surprises you or fascinates you … more →
Just a little trim around the ears — How to cut your marketing budget without hurting your brand image.
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johnfurgurson wrote 9 months ago: By John Furgurson When it comes to belt tightening, most marketing managers have it all wrong. At th … more →
Tenets before Traffic: When it Comes to Digital Branding, Focus on the Basics
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Gennefer Snowfield wrote 1 year ago: With a staggering 1,463,632,361* Internet users (and growing) worldwide, marketers are scrambling to … more →
Mom was right. Listen before you speak.
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forrestsloan wrote 1 year ago: by forrestsloan I came across the following post on Ad Age, Digital Next: “Old habits die hard … more →
Mom was right. Listen before you speak.
forrestsloan wrote 1 year ago: I came across the following post on Ad Age, Digital Next: “Old habits die hard. While consumer … more →
