Blogs about: Brand Strategy 2
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50 Mobile Marketing Facts That Will Blow You Away
Do you have a mobile website or app? Not sure if you should invest in developing a mobile site or app? Don’t think you need a mobile marketing strategy? MOBILE! It is what everyone is talking ab… more →
Being Your Brand
How can one brand appeal to different segments?
wrote 2 days ago: At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an i … more →
Make your brand positioning powerful with a smart frame of reference
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wrote 3 days ago: Earlier this week I came across a blog post about the new McDonald’s advertising campaign, “four buc … more →
The Seven Deadly Social Media Sins of Content Marketing
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wrote 4 days ago: If you’ve just joined the content marketing club, you’ll soon be flying high in the social media str … more →
A Win for Oreo’s Great Gatsby Tweet
wrote 4 days ago: Oreo nailed it with its Great Gatsby inspired tweet that it posted on the film’s booming opening day … more →
The Dangers of Inconsistent Branding
wrote 5 days ago: Do you hate it when someone spells your name wrong? Like when they add an “h” to the end of Sara or … more →
The inanity of “Must have 20 years experience in ________ industry”
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wrote 6 days ago: At Starbucks, I read this headline in the morning paper: “CEO’s fast-food experience questioned” Cur … more →
How Do You Talk to an Audience Who Can’t Talk Back?
wrote 6 days ago: It’s not enough to just talk to your customers anymore. You have to really see them for who they are … more →
Your Content Marketing Mantra for Today – ‘Let it Be’
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wrote 1 week ago: Over time, we have shifted from traditional marketing campaigns (i.e. mail-ins, door-to-door and pri … more →
Don’t be Afraid of the Digital Marketing Monster
wrote 1 week ago: I’ve never known a child who did not have at least one kind of irrational fear, perhaps one of … more →
What is brand strategy?
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wrote 2 weeks ago: I posed this question to twenty executives in a recent training session and I got the answers I usua … more →
Three Things You Need to Stop Doing When Sending E-mails
wrote 2 weeks ago: We are all inundated with e-mail; we’re sending it, receiving it and saving it. In fact, as of Novem … more →
Avoiding the Riptide of Brand Strategy
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wrote 2 weeks ago: The sun is shining, the weather is warming and before you know it, we’ll be in flip flops and bathin … more →
April Showers Bring Fresh Social Media Strategies
wrote 3 weeks ago: Every minute, 100,000 new tweets are published and six million Facebook pages are viewed, and these … more →
How to talk about your "branding" so your audience gets it?
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wrote 3 weeks ago: Your branding is not your brand. These two terms are often misunderstood even by experienced markete … more →
Marketing during Human Tragedy = Unthinkable Insensitivity
wrote 1 month ago: To say it’s been a tragic week for U.S. citizens, and even the billions around the world, is a gross … more →
Power Up that Laptop; You’ve Got a Story to Tell
wrote 1 month ago: While this may come as no surprise, especially as someone who has made a career out of writing, I lo … more →
The Linguistics of Branding
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wrote 1 month ago: My day job (that takes a few nights as well) is helping companies connect to their customers through … more →
Can a brand be strong if it doesn’t have the “best” products?
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wrote 1 month ago: I’m a Mac. My friend Chris is a PC. I love my Apple products. Chris loves his PC branded products. R … more →
Are Your Customers Just Not That Into You?
wrote 1 month ago: Let’s be honest for a second; it’s really hard to stomach the fact that your hard-earned customers m … more →
