There is sheer power in a strategically crafted master brand. Not only can it be used as a guide for all your brand communications, but the brand intelligence invested in it can be leveraged to completely transform your business. 1,037 more words
Tags » Brand Strategy
One might assume the types of companies that benefit most from mobile display advertising (MDA) are those that sell no-frills, everyday products like cleaning supplies. But new research from Columbia Business School’s Professor Miklos Sarvary has shown that short, promotional messages on mobile devices pack a powerful punch for big ticket items that entail a high level of consideration during the path to purchase—such as cars. 205 more words
Sal Misseri is an award-winning stylist, colorist, and photographer who experienced a meteoric rise to success: he went from graduating from Brown Aveda Institutes in Ohio to running them just a couple years later. 131 more words
A few years ago, an activist photographer was working with a web designer to develop a website for his new business, Crazy Dog Photography.
He asked me to come up with some language to introduce his work, which ranged from shooting LGBT weddings to Pride Parades to legislative sessions to events. 49 more words
Another year has passed and another group of distinguished marketing and public relations firms have been awarded the PR News Agency Elite Award. Though the winners in every category are at the top of their field, this years winner in the… 320 more words