Tags » Brand Strategy

Book Review: "Brand Thinking" by Debbie Millmanolli

Brand Thinking is a collection of interviews conducted by Debbie Millman, veteran brand consultant, host of the podcast series Design Matters and co-founder of the Master’s in Branding program at the School of Visual Arts in NYC. 1,211 more words

Branding

3 Ways to Make (and Keep) Your Brand Promise

What promises are you making to your customers?

To motivate customers, a brand promise must meet the following three goals:

Marketing

Old writing, but still timely:

Why Branding Is the Next Essential Startup Competency

Love this quote:

In Silicon Valley, we tend to believe that better products win markets.

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Blogging