Tags » Brand Strategy

Pros and Cons of Personalized Marketing: Take a Tip From Coke

Personalized marketing is one way to attract consumers to your brand—and Coke has grabbed a hold of the concept fairly literally with its latest marketing campaign. 515 more words

Social Media

Cheerios Gives Dad a High Five in latest Ad Campaign

Breakfast has long been the domain of kids and moms. Especially breakfast cereal. Remember all the cartoon mascots, and “kid tested, mother approved!” commercials? Where was dad in all this? 314 more words

Erika Kauffman


The future is here! Tatz Tipz is a company utilizing cutting edge technology to conquer the manicure the world of nail design. With their printers you can take a picture of an amazing sequence pattern of a dress or on a new designer purse of your favorite brand and paint it right on your nails. 431 more words

Graphic Design New Jersey

I Love You, Warby Parker

Warby Parker has, in my humble opinion, re-invented the world of eyeglasses. They’ve made them hip, fun, and accessible.

If you’re not familiar with the company, here’s how it works: You choose five frames you like, the company then sends them to you to try on at home, and you send them back. 634 more words

Social Media

How Standing Still can Destroy American Retailers

Success feels amazing. Extended success feels even better. Getting to the top can be the goal of a lifetime, but staying there is the challenge of a lifetime. 360 more words

Erika Kauffman

Ignore the Haters, Not the Customers

One of the worst things about the advent of social media, is any individual on the planet can have direct contact with anyone else who also has a social profile. 618 more words

The Weekly Buzz High!

You know the feeling. The feeling you get when something is working well. The feeling you get when people are actually singing your praises. Feeling like a celebrity.  286 more words

Social Media