Tags » Brand Strategy

Brand Integrity Gut Check

First, a brand integrity check from the gut for all of us

When is the last time you lied to potential or actual: customers/constituents/donors? A potential or prospective one. 636 more words

Brand Integrity

Leo's Daily Advertising Tip - Public Relations

Consider leveraging your PR message by preparing a joint release with some of your strategic partners and then distributing it to each of your lists.

Daily Tips

The Top Five Social Media Blunders of 2014

Social media blunders can be extremely funny—until your organization is on the wrong end of the joke. In 2014 a large number of brands found themselves in the unenviable position of apologizing for social media gaffes which garnered negative media attention. 618 more words

Content Marketing

Is There Any Key Branding Strategy for Success?

To enhance a business, it is quite important to empower the brand name in the market. Even if you draw our eyes on history, the successful business professionals like Steve Jobs who have given all his effort to make the brand “Apple” world famous and approve by worldwide users. 493 more words


The Keys to Successful Holiday Advertising

Some things in advertising should never change such as marketing to a brand’s key demographic and showing its product or logo prominently. However, holiday ads may need to differ from the brand’s usual approach. 424 more words

Erika Kauffman

British Gas

I am currently working for British Gas on their brand strategy.

It’s an interesting organisation, employing about 30,000 people, being born out of the public sector over 30 year ago. 179 more words