Blogs about: Brand Strategy
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Who ever said Advertising is Dead?
A quick note to our many fans who are reading this from various higher education LinkedIn groups. Be sure to connect with EMG’s LinkedIn group as we will eventually post new Brand Manager’… more →
Educational Marketing Group, Inc.'s Brand Manager's Notebook
Searching Social Media for Your Message
jsterba wrote 2 hours ago: As social media continues to dominate marketing, media and PR conversations, I keep getting the same … more →
Brand EXPOSURE: Air New Zealand
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Mark wrote 2 days ago: I first came across this story in the “Odds & Ends” section article on Boston.com: N … more →
Economist Aims High
touchmarketing wrote 3 days ago: The Economist is launching a new brand strategy that they hope will appeal to new readers. Watch the … more →
Nike (Green) Air Jordan
janice momoko wrote 3 days ago: It seems like Nike doesn’t want anyone to know it is going green. The sole of Nike’s new Air Jordan … more →
Losing Brand Loyalty: CPG Brand Defection in America
Barry Vucsko wrote 4 days ago: An illuminating study was done by the Pointer Media Network and the CMO Council regarding the defect … more →
Pricing your product - don't get caught out work it out
sumisastri wrote 5 days ago: I don’t want to let you believe you are going to learn every single thing about pricing policy in t … more →
Local Restaurant Shatters Brand Reputation
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Michele wrote 5 days ago: I ate lunch at one of my favorite restaurants today. Correction: one of my used-to-be favorites. The … more →
What's happening at your BRAND PARTY
danpankraz wrote 1 week ago: Defining the right tone and personality is critical for all brands looking to differentiate in a wor … more →
The Future Of The Media Agency
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Umair Mohsin wrote 1 week ago: PHD on the Future of the Media Agency June 25, 2009 -By Mark Holden Source: http://www.adweek.com/aw … more →
It Is Time for Us All To Get Wet
sallyhrouda wrote 1 week ago: Currently more brands are arising, products are saturating the market and the communication environm … more →
Who ever said Advertising is Dead?
Travis wrote 1 week ago: A quick note to our many fans who are reading this from various higher education LinkedIn groups. Be … more →
When "everyone" means everyone
Hilary Morison wrote 1 week ago: HM Revenue and Customs last week came in for stick from the TaxPayers’ Alliance for producing a 20 p … more →
What is a Brand? More answers than you can shake a stick at.
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Barry Vucsko wrote 1 week ago: A couple weeks back someone posted a question on the Brand 3.0 board over on LinkedIn. The question … more →
Acanthus Architects DF
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georgemcrae wrote 1 week ago: Acanthus Architects is a national network of independent practices united by a desire for excellenc … more →
Bust Out And Start A Movement
sallyhrouda wrote 1 week ago: I was sent this clip via Facebook this week. Since then I have passed it on to about 10 or so more p … more →
Bad news for Habitat or bad news for Twitter?
sumisastri wrote 1 week ago: The huge barrage of negative publicity, however tasteless and well-deserved the attack on Habitat ma … more →
The Dowser
carolparish wrote 1 week ago: The act of dowsing is a useful metaphor for the work of a brand strategist. A quick aside, in case … more →
Brand Architecture
Bob wrote 1 week ago: We were in western Pennsylvania last week facilitating the creation of a university sub-brand. The i … more →
Global Entertainment and Media Practice
Umair Mohsin wrote 2 weeks ago: Marcel Fenez, global leader of the entertainment & media practice, talks about why there’s … more →
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An 
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