Tags » Brand Strategy

2014 Brewbound Brew Talks Chicago: Developing Strong Brand Personalities

This another panel discussion from the 2014 Brewbound Beer Talks in Chicago, hosted by Lagunitas Brewing Company on September 23rd.

The discussion topic is “Developing Strong Brand Personalities” with Brand Strategist Michael Kiser and John Barley, Co-Founder and President, Solemn Oath Brewing.

Beer

Advertising primarily exist because we want to feel like a better person, not necessarily be one. We’re basically too lazy and prefer to avoid the work and responsibility involved of becoming a better person.

Life

Help me find a product.

Advertising doesn’t help products find audiences but help audiences find products.

Life

What's A Word Worth? How One Word Can Take You "Off Brand"

Looking for that magic word to make your next tagline or ad turn heads? Have you been at it for days or even weeks? If so, you’re likely searching too hard. 571 more words

Marketing Communications

Reflecting on the Buzz from WHPRMS

Now that we are back to our routines and into the throes of Fall, we thought it would be a good time to reflect back on the 2014 WHPRMS conference. 529 more words

Healthcare Marketing

How to Create Dynamic Content for Your Hospital or Healthcare Facility

Generating buzz around a healthcare facility or a hospital today can be quite challenging, especially with the troubles with healthcare altogether. Whether you are looking to boost the image of a current hospital or if you are launching an entirely new healthcare facility, knowing how to create and deliver the most useful and dynamic content both online and off is necessary for today’s patients. 345 more words

Erika Kauffman

Four Critical Pieces of a Flawless Product Launch

Taking a new product to market is both an exhilarating and nerve-wracking experience. If the launch generates a buzz, the future is limitless. If it falls flat, months or even years of hard work go down the drain. 626 more words

Content Marketing