Blogs about: Brand Strategy
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Everything You Need to Know About Using Vine for Content Marketing – Part 2
In part one of this series, we discussed the basics of Vine and why it should play an integral role in your company’s content marketing strategy. However, knowing the history of this mobile video shar… more →
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All Change! (Perhaps?)
wrote 9 hours ago: You are working like crazy on building your brand, playing it all by the book, getting plenty of exp … more →
Everything You Need to Know About Using Vine for Content Marketing – Part 2
wrote 13 hours ago: In part one of this series, we discussed the basics of Vine and why it should play an integral role … more →
Brand Touch Points – Get Your Hands Dirty!
wrote 1 day ago: “BRAND IS NOT WHAT YOU SAY IT IS – ITS WHAT THEY SAY IT IS” Marty Neumeyer Brand strateg … more →
Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
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wrote 1 day ago: Checking out at the Whole Foods on my way to a Father’s Day lunch I spied (and purchased) this … more →
The no-go brand strategy
wrote 2 days ago: By Mark Di Somma My favourite brand strategy is one that takes a brand where the competitor can’t go … more →
Top Fashion Designers Make Content Marketing This Year’s Hottest Trend
wrote 3 days ago: Making it in the fashion world is no walk (or catwalk) in the park. In the words of supermodel Heidi … more →
What does your BRAND say about you?
wrote 4 days ago: Ah branding…my favorite part of the marketing process. A company’s brand tells the customer what th … more →
The Two Main Components of Digital Marketing
wrote 5 days ago: In today’s marketing, companies likely look forward to the advantages they can experience with digit … more →
The Benefits of Digital Marketing that Surpassed Traditional Marketing
wrote 5 days ago: Digital marketing is a fast-emerging marketing approach in the world. It is a great alternative to c … more →
GLG Turns 20: Trains, Planes, and Spaceships, Part 2
wrote 6 days ago: GLG Turns 20: Trains, Planes, and Spaceships, Part 2 After 6 months of training, Charles Simonyi, sp … more →
Wake Up!
wrote 1 week ago: We have all felt that moment during the work day at some point in our professional careers where we … more →
Coke's Ice Bottle Campaign
wrote 1 week ago: The above video showcases Coke’s latest campaign innovation. The brand invited Colombian beach … more →
Your Brand Strategy Should Go Beyond Social And The Internet
wrote 1 week ago: Effective Ways To Market Off-Line To Create Your Brand I would like to make a disclaimer before you … more →
Brand positioning. Use a picture. It’s worth a thousand words.
wrote 1 week ago: “A picture is worth a thousand words” by one source is a derivative of “Use a picture. It’s worth a … more →
Can China Create Brands?
wrote 1 week ago: New York Times columnist David Brooks recently wrote a piece on the role culture and society play in … more →
The Evolution of Online Education and its Future Real-Life Applications
wrote 1 week ago: Once considered a threat to traditional higher educational institutions, online course offerings now … more →
Be an Original Brand Builder
wrote 1 week ago: Another brief exploration of what it takes to change a product or service to a brand. It’s not … more →
Top Gainer Luxury Brand Prada Leads With Significant Growth in Brand Value
wrote 1 week ago: According to Millward Brown Brandz Top 100, 2013 Report, the Brand that has gained significantly ov … more →
Building a Brand with Research and Strategy
wrote 2 weeks ago: If you are serious about building a brand for your business, blog or product, here are some thoughts … more →
