Tags » Brand Strategy
Defining a retail format
The retail format is ‘the overall appearance and feel that it presented to customers’, and it represents a general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising. 469 more words
A social media campaign generating more brand mentions than for Wimbledon or the French Open. See how we did it, now....
I had the revelation last month that the role of TV, while not dead, has found it’s place alongside radio, newspapers, and print. It has a role, especially with live breaking news or live sports with see-it-now gratification. 300 more words