Tags » Brand Strategy

Code and Theory is taking no prisoners

Great philosophy and amazing execution using brand atomized / 360 degree content strategy.

See their website for full details but here’s a sample of how they think about content marketing and how they appeal to the client: 76 more words

A Look Back at My First ITEXPO

My first instinct was to call this post, “Everything I learned at My First ITEXPO,” but I quickly realized that touching on all the information I took in during our trip to Las Vegas would likely require 10,000 words. 741 more words

Content Marketing

Artraction on LinkedIn

(Artraction Galerie d’Art) @ https://www.linkedin.com/company/916637

One of Artraction’s objectives is to promote regional contemporary artists by offering a full service rental or sale of a collection of artists’ work to businesses. 69 more words

Eileen Weinberg

Virtual Storefront on Pinterest

(Ateapic on Pinterest) @ http://www.pinterest.com/ateapic/

Artraction is an enterprise promoting contemporary artists in the Lake Léman region, as well as creators of objects, decoration, and accessories through their boutique in the Geneva neighborhood of Plainpalais. 100 more words

Eileen Weinberg

Digital PR for New Companies

There are very few things that are more important than a digital public relations campaign, especially if you are a new business that does not have an established presence in an industry yet. 371 more words

Erika Kauffman

Odile Roujol

Title: Chief Strategy and Data Officer

Company: Orange France

Location: Paris, France

Odile Roujol has 20 years’ experience in the cosmetics industry. In 1996, she integrated the L’Oréal group by taking the direction of the Lancôme brand in France and the United States in 2003. 178 more words


How to Create Great Collateral for Your Brand

If you were to ask the public; how would they tell you they view your company? What message, persona, and culture does it convey? These elements come together to form your company’s brand. 320 more words

Brand Management Tulsa