Blogs about: Brand Strategy

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All Change! (Perhaps?)

Regine Wilber wrote 9 hours ago: You are working like crazy on building your brand, playing it all by the book, getting plenty of exp … more →

Tags: #FBC5 Food Bloggers Connect Conference, brand management, brand communication model

Everything You Need to Know About Using Vine for Content Marketing – Part 2

Allison Boccamazzo, Content Producer wrote 13 hours ago: In part one of this series, we discussed the basics of Vine and why it should play an integral role … more →

Tags: Content Marketing, twitter, Branding, VINE, Mashable, Red, GQ Magazine

Brand Touch Points – Get Your Hands Dirty!

Regine Wilber wrote 1 day ago: “BRAND IS NOT WHAT YOU SAY IT IS – ITS WHAT THEY SAY IT IS” Marty Neumeyer Brand strateg … more →

Tags: #FBC5 Food Bloggers Connect Conference, brand management, online brand management, reputation building

Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle2 comments

thenarcissisticanthropologist wrote 1 day ago: Checking out at the Whole Foods on my way to a Father’s Day lunch I spied (and purchased) this … more →

Tags: Anthropology, Consumer Anthropology, consumer culture, Food, Health and Beauty, Marketing, Social food movements, Trends, well-being

The no-go brand strategy

markdisomma wrote 2 days ago: By Mark Di Somma My favourite brand strategy is one that takes a brand where the competitor can’t go … more →

Tags: Brand, Strategy, shifting strategy, brand innovation, Competition, competitive preference

Top Fashion Designers Make Content Marketing This Year’s Hottest Trend

Brooke Neuman, Content Producer wrote 3 days ago: Making it in the fashion world is no walk (or catwalk) in the park. In the words of supermodel Heidi … more →

Tags: content marketing, Brand Loyalty, Coco Chanel, Content Marketing, Rachel Zoe, Tory Burch

What does your BRAND say about you?

jayme.haitsuka wrote 4 days ago: Ah branding…my favorite part of the marketing process.  A company’s brand tells the customer what th … more →

Tags: Marketing, Branding, Brand Management, consumer demographics, consumer engagement

The Two Main Components of Digital Marketing

MarketingAgency wrote 5 days ago: In today’s marketing, companies likely look forward to the advantages they can experience with digit … more →

Tags: marketing communications agency, creative marketing agencies, creative marketing agency, christian advertising agencies, Book Marketing, Christian Marketing, non-profit agency, Non Profit Marketing, chicago branding agency

The Benefits of Digital Marketing that Surpassed Traditional Marketing

MarketingAgency wrote 5 days ago: Digital marketing is a fast-emerging marketing approach in the world. It is a great alternative to c … more →

Tags: marketing communications agency, creative marketing agencies, creative marketing agency, christian advertising agencies, Book Marketing, Christian Marketing, non-profit agency, Non Profit Marketing, chicago branding agency

GLG Turns 20: Trains, Planes, and Spaceships, Part 2

tim garrigan wrote 6 days ago: GLG Turns 20: Trains, Planes, and Spaceships, Part 2 After 6 months of training, Charles Simonyi, sp … more →

Tags: The Agency, GLG Turns 20, Creative, creativity agency, Digital Media, Garrigan, GLG, International Space Station, Marketing

Wake Up!

Angelo Mendez, Special Projects Manager wrote 1 week ago: We have all felt that moment during the work day at some point in our professional careers where we … more →

Tags: Japan, united states, Finland, Boston, working time, Sleeping while on duty, Asia, sleep

Coke's Ice Bottle Campaign

brandbright wrote 1 week ago: The above video showcases Coke’s latest campaign innovation. The brand invited Colombian beach … more →

Tags: Brands, Marketing, advertising, Coke, sustainability, Coca-Cola, Innovation

Your Brand Strategy Should Go Beyond Social And The Internet

Custom Impressions, Inc. wrote 1 week ago: Effective Ways To Market Off-Line To Create Your Brand I would like to make a disclaimer before you … more →

Tags: marketing strategy, Custom Impressions, Inc., name recognition, beyond the Internet

Brand positioning. Use a picture. It’s worth a thousand words.

ashleykonson wrote 1 week ago: “A picture is worth a thousand words” by one source is a derivative of “Use a picture. It’s worth a … more →

Tags: Brand platforms, branding, Competitive Strategy, Marketing Communications, advertising, Apple, blackberry, Brand, Brand Positioning

Can China Create Brands?

Sean Ketchem wrote 1 week ago: New York Times columnist David Brooks recently wrote a piece on the role culture and society play in … more →

Tags: Current Events, Trends, Branding, China, Innovation

The Evolution of Online Education and its Future Real-Life Applications

Nandita Ray wrote 1 week ago: Once considered a threat to traditional higher educational institutions, online course offerings now … more →

Tags: Collaboration, Innovation, technology, Digital Strategy, Measurement, Nandita Ray, disruption, experimentation, Online Courses

Be an Original Brand Builder

Regine Wilber wrote 1 week ago: Another brief exploration of what it takes to change a product or service to a brand. It’s not … more →

Tags: #FBC5 Food Bloggers Connect Conference, Brand Architecture

Top Gainer Luxury Brand Prada Leads With Significant Growth in Brand Value

solomozone wrote 1 week ago: According to Millward Brown Brandz Top 100, 2013 Report,  the Brand that has gained significantly ov … more →

Tags: Social Media, consumer engagement, Digital trends, Brand Assets, Digital, Digital Strategy, advertising, you tube, Apps

Building a Brand with Research and Strategy

Regine Wilber wrote 2 weeks ago: If you are serious about building a brand for your business, blog or product, here are some thoughts … more →

Tags: #FBC5 Food Bloggers Connect Conference


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