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Where Sleep Centers are Headed in the Next Five Years

Last year in 2013, the AAST (American Association of Sleep Technologists) hosted a revealing Sleep Technology Summit with the intention of recognizing key changes in the delivery of diagnostic treatment to patients with sleep disorders by identifying new positions and predicating the effect on sleep technologists to prepare them for the future. 415 more words

Brand Strategy

P&G's restructure - the 'end of marketing' or the beginning of ‘brand asset management’?

Proctor & Gamble has recently caused quite a stir in the marketing world with a global restructure that, as reported by the UK’s Marketing Magazine… 1,301 more words

Brand Strategy


 Many small business owners don’t view their businesses as a personality. Overtime I have discovered that most people start small businesses without a vision or long-term goal. 394 more words

Brand Strategy

Rebranding the Basics

McDonald’s has announced a rebrand–and it won’t involve a new logo or positioning. It’s about getting back to basics: creating better value, service and menu items. 34 more words

Why Content Marketers Need to be More Like Journalists

Are your current content marketing efforts falling short? Are you close to giving up? Content marketing is a challenge for many businesses large and small. After all, producing enough content to feed the proverbial marketing beast is difficult. 446 more words

Content Marketing

The Complete Guide to Fitness Marketing

While there are a plethora of things fitness professionals need to do in order to ensure that their businesses are successful, fitness marketing is particularly important. 488 more words

Brand Strategy

Questions You Should Answer Before Any Endorsement

Associating your brand and company with a celebrity used to be the domain only of the big FMCG who could afford to do it, but no longer. 797 more words

Brand Strategy