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How a PR Campaign can drive your SEO Strategy for Organic Search Success

The fields of public relations and search engine optimization, once considered separate, are becoming ever more closely aligned. There are several reasons for this, chief of these being recent changes in Google’s search engine algorithms. 427 more words

Erika Kauffman

Experiential Stores (2)

Characteristics of pop-up retailing
Pop-up retailing is known to appear in unannounced (, temporary and unexpected spaces. When people are aware of its presence, word-of-mouth swells; it creates a sense of exclusivity and excitement. 999 more words


Experiential Stores

Defining a retail format
The retail format is ‘the overall appearance and feel that it presented to customers’, and it represents a general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising. 469 more words


A social media campaign generating more brand mentions than for Wimbledon or the French Open. See how we did it, now....

I had the revelation last month that the role of TV, while not dead, has found it’s place alongside radio, newspapers, and print. It has a role, especially with live breaking news or live sports with see-it-now gratification. 300 more words

The Garrigan Lyman Group

ABOUT Justasmeaningful (Just As Meaningful)

A humble set of brains loaded with dreams with no space of saying NO to anything that comes across as a learning or a positive experience. 166 more words