By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Most people have heard the term Moments of Truth. These are those defining moments when customers evaluate whether or not you Wa… more →
Business Branding Tipswrote 1 month ago: By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Most people have heard the t … more →
wrote 1 year ago: By Suzanne Tulien, Principal & Co-Founder, The Brand Ascension Group I am writing this with sa … more →
wrote 1 year ago: Do you have a promise that articulates your company’s value proposition and exemplifies the behavior … more →
wrote 1 year ago: What can really make your brand stand out from the crowd consistently?—is it the “hard stuff” (your … more →
wrote 1 year ago: Before we get too deep into the New Year, we’d like to challenge you with another question. Do … more →