Toyota has consolidated its position as the most valuable automotive brand ahead of BMW and Volkswagen, according to the latest annual study conducted by brand valuation consultancy Brand Finance. 362 more words
Tags » Brand Value
I hear this question a lot. When I advise clients about growing their business, the obvious question is “how much?” or “how fast?”
While there is no single correct answer for every business, there is ONE guideline that applies to everyone: In order to maintain your market share, you need to grow at the same rate as your market is growing. 277 more words
The WIPO 2013 Report was published recently and reveals new statistics and information about the great influence and importance of brands in our society, in the global economy and with resepct to innovation infrastructure. 197 more words
These days, disruption happens at lightning speed. Companies must continually reinvent themselves or risk brand irrelevancy – the biggest problem facing most businesses today.
The simple truth is that most organizations are either unaware of the looming signs that their business models are under siege or, unfortunately, underestimate the magnitude. 663 more words