Tags » Brand Value

Why is the US PTO Hatin' on the Redskins'?

 The U.S. Patent and Trademark Office recently decided to rescind the Washington Redskins’ federal trademark protection. This decision could force the historic Washington Redskins’ football franchise to give up its name and associated brand value.  508 more words

Importance of Social Media

The contribution of Social Media to the Indian economy has been gigantic in nature. But the ever growing concern has been why social media outburst has been so talked about? 631 more words

Social Media

Interbrand: The Best 100 Global Brands 2014

Interbrand, started in 1974 with its approximately 40 offices in 27 countries, is one of the biggest and oldest brand consultancy companies around the world. Every year, Interbrand conducts and publishes various studies relating to brands, their value and the impact on companies and consumers. 315 more words

Intellectual Property

In today’s competitive world, companies have struggled with the constant changing in customers’ needs. Therefore, to survive in the long run, companies have restructured their business model building a strong costumer-focus culture.  374 more words

Marketing

An Enron Nightmare: Andersen Returns!

Do you remember Arthur Andersen? Once one of the largest and most respected public accounting firms in the world, it collapsed under the weight of a federal conviction for… 337 more words

Business Strategy

Me, Myself and I Inc.

One of the smartest things that professionals can do is to make sure that they are always managing their personal brand. Essentially, your personal brand is the bits and pieces that make up who you are as a working professional. 870 more words

Ritter Sport wins against Stiftung Warentest in second instance

The Higher Regional Court of Munich decided that the German consumer group “Stiftung Warentest” is not allowed to claim that the chocolate producer “Ritter Sport” is using synthetical flavor for his “Whole Hazelnut Chocolate” instead of the stated natural vanilla flavor. 245 more words

Intellectual Property