Tags » Brand Value

GPTO: Annual Report 2013

The world’s fifth largest national Patent and Trademark Office (GPTO) contributes greatly to the protection of technical and industrial innovations in Germany. This protection is of upmost importance for companies. 427 more words

Intellectual Property

Branding by Accident

What do you think of Bill Clinton ? Of Warren Buffet ? Of your neighbor ? Of the co-worker who joined your team recently ?  488 more words

Branding

The History of Mercedes Benz

Mercedes Benz started off as two people coming together to make a meaningful impact on society. What? Lol. Well I beat you didn’t know Karl Benz who created Mercedes Benz was first financed by his wife Bertha Benz……interesting….well read on about the History of Mercedes Benz. Here.

Music

Boost your Brand Reputation Online By Content Marketing

Customers don’t want to be wooed with ideas and information they are already know, they want to be surprised by the brand and want to be pushed into rethinking everything they thought they knew about it…Read more on Brand Reputation Management

Content Marketing

Bad Pharma or Bitter Academia?

More than a year ago now I read Ben Goldacre’s Bad Pharma and as I was going through a linkedin phase at the time, I bumped into… 487 more words

Pharmaceuticals

Spirits and Wine Brands, Survey 2014

The Power 100 is an annual research study produced by one of the world’s leading independent brand valuation and strategy consultancy. The study monitors the power of the world’s leading spirits and wine brands since nine years. 443 more words

Trademark Law

World Most Valuable Brands

So from this list I am going to include what was interesting or how each company got started and what they had to go threw to make it where they are now. 361 more words

Music