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VDMA : Product Piracy Study 2014

The VDMA (Verband Deutscher Maschinen- und Anlagenbau e.V.) is a German engineering association which is based in Frankfurt and has political offices in Brussels and Berlin. 255 more words

Intellectual Property

EGC: Wave of Vans is not registrable

The EGC (European General Court) decided that a wavy line is not distinctive for Vans and not registrable as a Community Trademark (Judgment dated 6 November 2014; Case No.: T-53/13… 369 more words

Intellectual Property

Sony Pictures Hack Forces Employees To Sever Connections

Consecutive hacks into the system of giant tech company highlight the fact that with increased connectivity, vulnerability too has increased. And the latest prey of this Hackathon is Sony. 504 more words

Brand Value

Everything You Need To Know About Ecommerce Giant Flipkart

Ecommerce giant Flipkart do not require a formal introduction now when we all at least once in a year highly rely on its services and order products. 816 more words


Brand Valuation - “Do you want to be seriously rich?”

Valuation of brand equity matters to all businesses – how to value it and why protect it.

My first grasp of what brand valuation meant came to me not through a marketer but from a wise accountant. 771 more words


Yutang Analysis: Report on TV Broadcasting of Tennis Tournaments in 2013(XXVII)

Last time we have already finished the analysis of tennis TV ratings in China. We now focus on tennis commercial development in Chinese market from this section. 132 more words


Interbrand: Best Chinese Brands 2014

Interbrand is the world’s leading brand consultancy, with a network of 33 offices in 27 countries. Since its Shanghai office first opened in 2002, Interbrand has partnered with various brands in China to assist them in creating and managing their brands’ values. 193 more words

Intellectual Property