Tags » Brand Value

Me, Myself and I Inc.

One of the smartest things that professionals can do is to make sure that they are always managing their personal brand. Essentially, your personal brand is the bits and pieces that make up who you are as a working professional. 870 more words

Go where no man has gone before @ Queens of Brand Storytelling

You are so good at writing strong headlines, articles and manufacturing SEO 217 more words
Nail Fashion

Ritter Sport wins against Stiftung Warentest in second instance

The Higher Regional Court of Munich decided that the German consumer group “Stiftung Warentest” is not allowed to claim that the chocolate producer “Ritter Sport” is using synthetical flavor for his “Whole Hazelnut Chocolate” instead of the stated natural vanilla flavor. 245 more words

Intellectual Property

EU Customs enforcement Counterfeiting Report 2013

The European Commission published its Annual Report 2013 on EU customs enforcement of intellectual property rights on 31 July 2014. The annual report contains statistical information about detentions made under customs procedure at the EU external borders. 236 more words

Intellectual Property

New Opportunities for Brands in Africa

A PwC’s survey of Global CEOs found that despite 74 percent of respondents expecting to grow their operations in the next 12 months; only 13 percent currently have key operations in Africa. 738 more words

Marketing

GPTO: Annual Report 2013

The world’s fifth largest national Patent and Trademark Office (GPTO) contributes greatly to the protection of technical and industrial innovations in Germany. This protection is of upmost importance for companies. 427 more words

Intellectual Property

Branding by Accident

What do you think of Bill Clinton ? Of Warren Buffet ? Of your neighbor ? Of the co-worker who joined your team recently ?  488 more words

Branding