Tags » Brand Value

Top 500 Franchise Ranking

SyncForce, founded in 1999, is a leading provider of business software that supports branded goods manufacturers. SyncForce also powers “Ranking the Brands”, which just published the Top 500 Franchise Ranking. 111 more words

Intellectual Property

Brands are not as easy as they look

By Mark Di Somma

A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. 1,167 more words


What strategy will help Coca Cola and McDonald's continue to Grow?

McDonald’s and Coca-Cola, two of America’s most iconic brands were the focus of the January 2015 discussion.  Why pick on them?

  1. The market has been digesting repeated disappointments over quarterly earnings and fueling speculations about their future.
  2. 1,951 more words
Business Strategy

„Je suis Charlie“ will not be a trademark in France

The French Trademark Office “L’Institut national de la propriété industrielle (INPI) and the Office for Harmonization in the Internal Market (OHIM) refuseregistrations of the slogan „Je suis Charlie“.” 223 more words

Trademark Law

Google Domains Sets The Wheels Of Domain Services Turning Superfast

Just three months with the IPO, GoDaddy has suffered a nasty shock. Apparently, Google, the tech giant has entered the domain selling market. With Google Domains hosting services in the market, other domain sellers are worried for the stiff competition that they would have to face. 334 more words


The German Federal Patent Court: Bosch vs. boshi

The German Federal Patent Court clarified with its judgment (Judgment dated 5 August 2014; Case No.: 27 W (pat) 18/14) in the case “BOSCH” vs. 386 more words

Intellectual Property

WIPO: World Intellectual Property Indicators – 2014

The World Intellectual Property Organization (WIPO), a specialized agency of the United Nations headquartered in Geneva, Switzerland, has just published the Global Innovation Index (GII) Report. 417 more words

Intellectual Property