Tags » Brand Value

Christmas – A festival of trademarks

Christmas is a time for tranquility, contemplation and the family. But, it is also a time of consumption: Many people receive a 13th salary or holiday bonus which they spend on presents, decoration and at Christmas markets. 235 more words

Trademark Law

No money, no honey...

…and you can shelve those lofty dreams of being the next Virgin.

Nobody got better brand equity by treating their marketing as an expense instead of an investment. 166 more words


2014 Best Global Brands

Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world:

“To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. 188 more words


Perception and how it can impact your business…

Have you ever wondered what someone or something is like? I am sure you have, we all wonder about people and things. We form a pseudo impression of someone without even any interaction. 424 more words


Football Brands 2014 – FC Bayern München is still No. 1

Brand Finance Football 50 is an annual study conducted by one of the leading brand valuation and strategy consultancies. The study determines which of the word largest football clubs have the most powerful and valuable brands. 124 more words


Yahoo's Flickr: Selling Your Snapshots

You take a snapshot of a sunset and decide to share it with the world. Naturally, you decide to upload the image to an online photo sharing service. 433 more words


VDMA : Product Piracy Study 2014

The VDMA (Verband Deutscher Maschinen- und Anlagenbau e.V.) is a German engineering association which is based in Frankfurt and has political offices in Brussels and Berlin. 255 more words

Intellectual Property