Blogs about: Brand Vision
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What were they thinking?
The proof of the pudding is in the eating of it. Why did PepsiCo scrap its new look for its orange juice? Because it was all wrong, and consumers knew it – according to PepsiCo execs, the desig… more →
Quixote Views
A Blueprint for Great Brands
wrote 7 months ago: By Dean Crutchfield The definition of the word brand, from a 1998 copy of Webster’s dictionary, was … more →
What were they thinking?
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wrote 9 months ago: The proof of the pudding is in the eating of it. Why did PepsiCo scrap its new look for its orange j … more →
Brand Vision
wrote 1 year ago: ‘Together Different’ A montage of different elements, stories, personalities and culture … more →
Brand vision (what do YOU stand for?)
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wrote 1 year ago: “I know very well who I am and who I may be if I choose.” This speaks to the need to tru … more →
Marketers are trawler captains
wrote 1 year ago: Every business has two visions: A brand vision and a daily vision. As the foundation of the whole or … more →
