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Blogs about: Brandbuilder

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Thanks, but no thanks: Enough with the nonsense already.93 comments

Olivier Blanchard wrote 23 hours ago: Today, I received this email from a group calling itself the International Social Media Association. … more →

Tags: Social Media, Certification, isma, Olivier Blanchard, social media training

BrandBuilder post number 1,000 - Let's talk about leadership14 comments

Olivier Blanchard wrote 1 day ago: I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th … more →

Tags: brand consciousness, brand ownership, Brand Planning, Brand Promise, brand relevance, building value, Business thinkers, Leaders, leadership

Happy Thanksgiving to all.10 comments

Olivier Blanchard wrote 1 week ago: To celebrate thanksgiving this year, I thought I might share my Top 100 list of things I am thankful … more →

Tags: 2009, Holidays, Olivier Blanchard, Thanksgiving

Finally delivering the Social Media playbook5 comments

Olivier Blanchard wrote 1 week ago: Building a Social Media program is about more than presence, community management and engagement. An … more →

Tags: account planning, Adaptation, Brand Planning, Red chair, Social Media, Olivier Blanchard, social media integration, social media playbook, social media training

UK Businesses: Two events you want to add to your calendar right away2 comments

Olivier Blanchard wrote 2 weeks ago: Conferences are great. You learn stuff, you meet people, you go back to work all jazzed up and energ … more →

Tags: 2009, likeminds, Red chair, Smart Business, Social Media, Success!, Advanced Training, December, event

What's next: Operationalizing Social Media. (Huh? What?)30 comments

Olivier Blanchard wrote 2 weeks ago: Speaking at SMiB in London The current state of conversations in regards to Social Media and Busines … more →

Tags: account planning, Business, Red chair, Smart Business, Social Media, Solutions, Travel, Best Practices, Like Minds

The Art of Living4 comments

Olivier Blanchard wrote 2 weeks ago: I keep running into this every few months or so. It always makes me smile because it’s so true … more →

Tags: building value, Olivier Blanchard, Zen

Before you can truly talk about Change Management, you have to focus on achieving clear vision20 comments

Olivier Blanchard wrote 4 weeks ago: I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of … more →

Tags: account planning, Adaptation, Bad Management, being the best, brand consciousness, brand culture, Brand Planning, Brand Strategy, Business

Thoughts on the sorry state of Social Media Conferences - comments from readers 13 comments

Olivier Blanchard wrote 1 month ago: Yesterday, I talked about the disappointment (to put it mildly) I feel whenever I run into a pointle … more →

Tags: account planning, acts of rebellion, competitive edge, Conference, Social Media, social networking, amber naslund, John Heaney, Mack Collier

3 Conferences and a Funeral - Part 1: Good conferences vs. pointless conferences76 comments

Olivier Blanchard wrote 1 month ago: As I watched Scott Gould, Drew Ellis, Trey Pennington, Daren Forsyth and Maz Nadjm address a capacit … more →

Tags: Adaptation, competitive edge, Conference, Conversations, Social Media, likeminds, Olivier Blanchard

Becoming P2P: Principal characteristics of the new Social Business47 comments

Olivier Blanchard wrote 1 month ago: Skip this indented part if you’re in a hurry and you already know how the term P2P came to be: … more →

Tags: 2009, account planning, acts of rebellion, Adaptation, Culture, Customer experience, Customer relationship, Evolution, Excellence

First things first: The Social Media ROI presentation from the #LikeMinds conference11 comments

Olivier Blanchard wrote 1 month ago: Answering questions at #LikeMinds -Exter, Devon, UK If you’ve missed seeing videos on the blog … more →

Tags: 2009, Conference, likeminds, ROI, Social Media, Exeter, Like Minds, measurement, Olivier Blanchard

Mr. Blanchard goes to Europe9 comments

Olivier Blanchard wrote 1 month ago: I am going to be in Europe for the next week or so. Don’t worry, I will most likely be bloggin … more →

Tags: 2009, Europe, Travel, Olivier Blanchard

Best Practices For Social Media: The Basics of Program Planning6 comments

Olivier Blanchard wrote 1 month ago: Now that we’re hopefully beyond the “what is social media and why does my company need t … more →

Tags: account planning, Adaptation, Management, Social Media, Solutions, Best Practices, development, Integration, measurement

Hey, don't take my word for it...

Olivier Blanchard wrote 1 month ago: This comment by John Heaney was so interesting that I just had to share it with you guys today. It d … more →

Tags: 2009, account planning, Social Media, twitter, John Heaney, Management, Olivier Blanchard

How To manage an enterprise Twitter presence: Avatars, account structure and response methodology57 comments

Olivier Blanchard wrote 2 months ago: Keith Burtis asks a pretty interesting question on his blog today: I have been working with a few br … more →

Tags: 2009, account planning, brand insights, brand ownership, Brand Planning, Management, Social Media, twitter, Avatar

My Twitter 20 Interview with Jason Baer3 comments

Olivier Blanchard wrote 2 months ago: I had the privilege yesterday of being interviewed by Jason Baer (@jaybaer). If you aren’t fam … more →

Tags: 2009, Adaptation, Brand Planning, Management, Social Media, #twt20, Brand Management, jason baer, Jay Baer

Calling foul on bogus Social Media experts. Again.129 comments

Olivier Blanchard wrote 2 months ago: Part 1: Return on Incompetence Here’s a flash of obvious: When most of us don’t know how … more →

Tags: Incompetence, Integrity, leadership, Social Media, measurement, Olivier Blanchard, return on influence, Snake Oil

Words of wisdom from the trenches of Social Media - Episode 112 comments

Olivier Blanchard wrote 2 months ago: I get really great comments on a regular basis, but rarely showcase them in my posts for some reason … more →

Tags: 2009, Social Media, Olivier Blanchard


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