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Blogs about: Branded Service Employee

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When It Comes to Hiring, You Do Have a Choice

Chris wrote 1 year ago: My daughter is two, and she is now to the point to where she can understand the concept of choosing … more →

Tags: Employee Empowerment, front line service employees, Living Brand, Services Marketing, branded service, employee education, Hiring, Human Resources

Services Marketing During an Economic Downturn

Chris wrote 1 year ago: (I promised myself that I wasn’t going to jump on the “blog about the economy” ban … more →

Tags: Services Marketing, recession, differentiated service, branded service, Differentiation

Make It Easy On Your Customers-Even When You're Not There1 comment

Chris wrote 1 year ago: Typically, when we think of services marketing, we think of branded customer service, empowered fron … more →

Tags: Empowered Customers, front line service employees, branded service, Chipotle

Branded Service Turn-Offs2 comments

Chris wrote 1 year ago: Two branded service turn-offs: 1. Tray-liner job applications Screams volumes about how much you are … more →

Tags: Services Marketing, front line service employees, branded service, Employee

Two Branded Service Anecdotes2 comments

Chris wrote 1 year ago: I’m a complainer. Those who follow my blog know this. Both of them. So I decided today to incl … more →

Tags: Services Marketing

Passing It Along: Meeting the People Challenge-The Transformation of Human Resources (podcast)

Chris wrote 1 year ago: I ran across this podcast today while browsing through iTunes for good marketing-oriented podcasts. … more →

Tags: passing it on, Human Resources, HR

Favorite Blog Posts March 3-71 comment

Chris wrote 1 year ago: How to Cure WhirlyBrand- Awesome post by Ed Roach at Small Business Branding. Definitely going into … more →

Tags: Links, Ed Roach, Small Business Branding, Branding, commodity, commoditization, Marketing, Laura Ries, The Origin of Brands

Grant Thornton Gets Services Marketing

Chris wrote 1 year ago: This morning, I saw a commercial for Grant Thornton. The tagline was something along the lines of, … more →

Tags: Services Marketing, Brand, Social Media, Positioning, advertising, Commercial, internal marketing, Branding, Marketing

Passing It On: Real feedback when it matters

Chris wrote 1 year ago: I recently ran across this video on Andy Sernovitz’s blog, “Damn, I Wish I ‘d Thou … more →

Tags: Services Marketing, WOM, Andy Sernovitz, Damn! I Wish I'd Thought of That, front line service employees, internal marketing, Marketing, customer experience management, word of mouth

In Services Marketing, "Value Added" Is Key (and Free)1 comment

Chris wrote 1 year ago: Typically, when we think of “value added,” we think about giving away free stuff. When I … more →

Tags: Services Marketing, loyalty, front line service employees, internal marketing, Value added, Marketing

Passing It On: Starbucks nationwide to close for emergency re-training Feb. 26

Chris wrote 1 year ago: Aside from the fact that access to a hazelnut latte, extra hot, will be blocked for three hours in a … more →

Tags: Services Marketing, front line service employees, internal marketing, mcdonalds, starbucks

Fresh Content

Chris wrote 1 year ago: Have you noticed after following a blog for a certain period of time that it seems you’re just … more →

Tags: Blogroll, Brand Manager, Services Marketing, Brand, loyalty, Customer Advocacy, online shopping, marketing to teens, WOM

Passing It On: An Open Letter to Starbucks' Howard Schultz

Chris wrote 1 year ago: I promise I’m not out searching for this stuff! To continue my discussion about Starbucks and … more →

Tags: Services Marketing, Brand, loyalty, Customer Advocacy, Positioning, front line service employees, internal marketing, Branding, starbucks

Services Marketing and the Pizza Continuum

Chris wrote 1 year ago: My neighborhood borders a large area of undeveloped land. Actually, it used to border a large area o … more →

Tags: Services Marketing, Brand, Customer Advocacy, Tulsa Marketing, Positioning, front line service employees, internal marketing, Tulsa, Branding

When Commodities Compete, Branded Service is the Key1 comment

Chris wrote 1 year ago: You’ve probably heard the news about how McDonald’s is competing directly with Starbucks … more →

Tags: Services Marketing, Brand, front line service employees, internal marketing, Branding, mcdonalds, starbucks, Commodity service, commodity

How Much Does Employee Empowerment Cost?

Chris wrote 2 years ago: One group of Front Line Service Employees (FLSE’s) that I sometimes fail to consider is the te … more →

Tags: Services Marketing, loyalty, Customer Advocacy, Peppers and Rogers, 1 to 1 Media, Elizabeth Glagowski, front line service employees, internal marketing

Bad Service? Make it Hurt.3 comments

Chris wrote 2 years ago: My family and I recently ate at a local On the Border restaurant. Now, we’ve all had bad servi … more →

Tags: Services Marketing, Brand, Customer Advocacy, Teens, Teenagers, front line service employees, internal marketing

Favorite Posts for August 20-241 comment

Chris wrote 2 years ago: Wednesday Clustered Social Networks Lead to Company Innovation- Rob May from Businesspundit.com make … more →

Tags: Services Marketing, Peppers and Rogers, 1 to 1 Media, Links, Corporate Blogs, trendbusting, Rob May, social network, LinkedIn

The Slow, Painful Death of a Local Brand4 comments

Chris wrote 2 years ago: Ah, what an eventful few weeks. Moved houses, changed jobs, computer died. Hopefully now, I’m … more →

Tags: Services Marketing, Brand, loyalty


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