Blogs about: Branding 20
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Neuromerchandising is here!
Yes, I have now extended my neuromarketing practice to offer Neuromerchandising (a term I have coined and trademarked) for retailers. In fact, I am making a presentation over lunch on November 30, … more →
BRANDING 2.0 by Marie Germain
The First Moo
HN wrote 1 year ago: All hail the power of the Web. And the web specialists and net-branding specialists say ‘Halle … more →
Enterprise 2.0: The Customer is the Company
compassioninpolitics wrote 1 year ago: A recent article on the innovative company Threadless in Inc magazine highlights out: But Nickell is … more →
Facebook strikes: the new online branding model
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Bogdan wrote 2 years ago: Going through my RSS subscriptions today, I’ve noticed something interesting (something that I slipp … more →
Neuromerchandising is here!
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Marie Germain wrote 2 years ago: Yes, I have now extended my neuromarketing practice to offer Neuromerchandising (a term I have coine … more →
China syndrome now pervasive
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Marie Germain wrote 2 years ago: Yesterday, I drove to my grocer to pick up a few items and throughout this short journey two employe … more →
Bogdan wrote 2 years ago: Tim O’Reilly on What is Web 2.0? Tim O’Reilly explaining the Web 2.0 … more →
Visited Playstation's Big Rig yesterday
Marie Germain wrote 2 years ago: I entered Sony Playstation’s Big Rig parked adjacent to EB Games yesterday. This 18 wheeler st … more →
Authenticity misunderstood
Marie Germain wrote 2 years ago: Is our world getting more sincere or self-indulgent? Aye, there’s the rub. In conversation, th … more →
Animals in advertising defy logic
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Marie Germain wrote 2 years ago: Everyday I mourn advertisers who have been persuaded to develop animal characters in their storytell … more →
Halo or Horns: How consumers see you in 2007
Marie Germain wrote 2 years ago: US sponsorship spending on cause marketing will hit $1.44 billion in 2007. In 1990 it was only $120 … more →
How to turn transparency into profit
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Marie Germain wrote 2 years ago: I have become keenly aware that many corporations produce products that would not withstand the scru … more →
Truth in "Jumbo Shrimp Marketing"
Marie Germain wrote 2 years ago: Excellent presentation by John Moore, authentic and true. It’s all about businesses’ obs … more →
Pre and Post-roll on-line video ads: a staple
Marie Germain wrote 2 years ago: Here is an example of how ads are placed pre and post-roll to an on-line video. In this case it is B … more →
A case of bad advertising slogans
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Mustaque Ahmed wrote 2 years ago: In 2004, a big Automobile company launched a massive advertising campaign in India with the slogan, … more →
"10 THINGS YOU MUST DO"
Marie Germain wrote 2 years ago: This is a new category born April 4, 2007 and my first post here. Everyone enjoys a laundry list of … more →
"Icons are coming back", they say
Marie Germain wrote 2 years ago: Referencing the announcement on network TV yesterday that the recent talent search for a new Maytag … more →
How to discourage a career in advertising courtesy of Monster.com
Marie Germain wrote 2 years ago: Spoof or Proof? … more →
Truth or Lies in Emotional Branding
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Marie Germain wrote 2 years ago: The issue of manipulation comes up from time to time about marketers’ healthy interest in cust … more →
Beware of your TV spots' contexts
Marie Germain wrote 2 years ago: Every single TV program you choose will affect the response to your ad. Programs that precede your s … more →
