Blogs about: Branding And Positioning
Featured Blog
My Next New Client
I can now come out of the cold and announce the name of that New Start-up Internet Content company I’m working for. It’s Next New Networks the amazingly ambitious endeavor from some of the… more →
Bill Burnett
My Next New Client
— 1 comment
billlll wrote 2 years ago: I can now come out of the cold and announce the name of that New Start-up Internet Content company I … more →
Making Ads With A Legendary Cartoonist
billlll wrote 2 years ago: One of the high points of my career was when Don Martin, “Mad Magazine’s Maddest Artist … more →
Pan Am: Your Very Own Corporate Jet
billlll wrote 2 years ago: Commuting is something you want to have happen to a jail sentence. It’s not something you want … more →
The Hidden Soul of Canon Office Equipment
billlll wrote 2 years ago: Canon Office Equipment was looking for a way to go head to head with IBM, without being so ungallant … more →
Christmas Is A Gas At Hess Oil
billlll wrote 2 years ago: Leon Hess had an interesting approach to branding: He never advertised his gas. (Although every ad a … more →
Put Us To Work For You!
billlll wrote 2 years ago: I’m proud and excited to announce the launch of our new production company: (Click on the logo … more →
Positioning A Legendary Institution
— 2 comments
billlll wrote 2 years ago: I arrived in Los Angeles on the day of the big earthquake. Which is perhaps appropriate, because the … more →
Dr. Brown's Soda
billlll wrote 2 years ago: Branding and positioning can sometimes happen in public. Here’s an example of RE-branding my t … more →
Branding and Positioning R Me
billlll wrote 2 years ago: A lot of the stuff you will see and read on this site is funny. I hope that doesn’t lead you t … more →
Strengthen Our Knees For Comedy Central
billlll wrote 2 years ago: This ultra-weird spot–which I created on a shoestring budget with stock footage–was part … more →
Torn From the Pages of My Portfolio--The Nick at Nite Logo!
billlll wrote 2 years ago: No, I didn’t design this logo. But I did help launch NICK AT NITE and the slogan “Hello … more →
