Ok, so I’m a numbers person. Which either makes me a horrible designer or an asset to any team that needs serious but constructive criticism. So if on my own I felt like drowning for most of the time during the Branding Design module, by the end of it I got to enjoy our final assignment but that was thanks to my group mates’ enthusiasm. 977 more words
Tags » Branding Design
My group and I developed a new coffee and sandwich brand as part of our Strategic Brand Management class. In anticipation of the upcoming assignment, I decided to play around with different coffee and sandwich shop advertisements in Photoshop to continue to expand my knowledge (and get the most of my free trial). 13 more words
Colour is a critical factor within Marketing as it forms an integral part of non-verbal communication to the consumer. Therefore, a marketer or advertiser has an important role of selecting the colours that maximise attention and make the product or service seem appealing. 715 more words
How confident are you? Or rather, are you confident enough to start filling in squares with funny circles?
During our last lecture we’ve discussed how our different mental libraries enable us to come up with more or less original ideas. 532 more words