Blogs about: Branding Positioning
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Lights, Cameras, Jobs!
Jobless Make TV Ads Pitching Themselves For Work – AP via Yahoo!News Reading this, a few thoughts came to me: Marketing Communications is perennial. The more things change, the more they stay th… more →
Communications Nerd
Branding Is For The Long Term!
Leigh wrote 2 weeks ago: This is great and one of the clearest examples of branding consistency and discipline: … more →
Measuring Marketing Communications ROI
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Leigh wrote 3 weeks ago: Can I get an “Amen” for this? Too often, those of us in branding, marketing and communic … more →
International Domain Names
Leigh wrote 4 weeks ago: If you didn’t know already, International Domain Name are coming in 2010! The Internet Corpora … more →
5 Tips On How To Build A Social Media Resume
Leigh wrote 1 month ago: Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the aw … more →
Businessweek's Bootstrapping a Start Up Resources
Leigh wrote 1 month ago: Businessweek has a great, comprehensive (17 pages and counting!?) list of resources to help entrepre … more →
Logo Designs Using Negative Space
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Leigh wrote 1 month ago: Sometimes in design, it’s what’s not there that makes the difference. The following are … more →
5 Ways To Not Waste "Coming Soon" Sitepages
Leigh wrote 1 month ago: Don’t waste your “Coming Soon” site pages! Too many brands and companies, while wa … more →
10 Branding & Marketing Trends for 2010
Leigh wrote 1 month ago: Via Branding Strategy Insider, here are 10 Branding & Marketing Trends for 2010: Value is the ne … more →
15 Copywriting Formulas
Leigh wrote 2 months ago: I got this via Pro Copy Tips – AIDA and 14 secret copywriting formulas. Gosh, I didn’t k … more →
9 Ways To Write Headlines That Work!
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Leigh wrote 2 months ago: I’m becoming a big fan of Copyblogger! I was moseying around his site when I came across this … more →
How to Go on the Offensive with Facebook
Leigh wrote 2 months ago: Great career advice from Guy Kawasaki, via American Express’ OPEN Forum: How to Go on the Offe … more →
Lights, Cameras, Jobs!
Leigh wrote 7 months ago: Jobless Make TV Ads Pitching Themselves For Work – AP via Yahoo!News Reading this, a few thoug … more →
Obsessive Branding Disorder (Fast Company)
Leigh wrote 1 year ago: Here’s an interesting article about what Branding has become. Welcome to the “dark side … more →
Make Your Brand Pop (BusinessWeek)
Leigh wrote 1 year ago: A good collection of case studies about four companies that built their brands. Make Your Brand Pop … more →
The Power of Positioning
Leigh wrote 1 year ago: Here’s a good primer on the importance of Positioning… and also a brief primer on how to … more →
A Practical Guide To Branding (BusinessWeek)
Leigh wrote 1 year ago: Here’s a good primer on what it means to do “branding”. A Practical Guide To Brand … more →
BusinessWeek’s 10 Commandments of Web Design 2008
Leigh wrote 1 year ago: Great stuff to think about when designing websites. The 10 Commandments of Web Design via BusinessWe … more →
Brands Don't Need A Language
Leigh wrote 1 year ago: “Brands don’t need a language… they need a connection.” – This was ins … more →
Strong Names Beat The Market
Leigh wrote 1 year ago: Great article from the Financial Times about the powers and importance of Branding, especially in li … more →
