Tags » Branding

External perceptions versus internal realities: Will you dare to ask the difficult questions?

As I just reviewed a recent article on  “America’s Most Hated Companies”, it made me again question, “Why do people flock to some brands and hate others?” 706 more words

America's Most Hated Companies

Augmented Holograms- ways of brands being seen

As we reflect on the shattered remains of the Google Glass flop into the marketplace, we begin to ask ourselves if not that, then what? … 409 more words


Brand Personality and Relationships

In high school I took several business electives, and in that time I was introduced to the notion that brands/companies had personalities. One class we were shown a video called “Are corporations psychopaths?,” and that was a big eye opener. 454 more words

Marketing Helps Your Business To Grow

In the battlefield of marketing, perception of your company, brand, product or service wins over everything else.  Therefore, it is definitely important to work on the branding of your company, product or service than on the product itself.  488 more words

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