Blogs about: Brandweek
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Business – Q&A;Steve Yanovsky, music and emerging media strategy consultant at Mindshare
- Elena Malykhina If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment t… more →
Good Read
Why?
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wrote 4 months ago: “Why do you get out of bed in the morning, and why should anyone care?” These words are … more →
The Power of Rachel Beckwith’s “big, crazy goal”
wrote 1 year ago: Here is one of the posts by Simon Sinek (on July 27, 2011) at his blog, Re:Focus (Simple Ideas to He … more →
The Three Muscles of Creativity – Inspiring Short by Intel
wrote 2 years ago: In this Intel Visual Life short documentary, Michael Wolff, co-founder of Wolff Olins Agency and con … more →
Wolff In Sheep's Clothing: New Adweek=Badweek?
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wrote 2 years ago: From Monday’s Wall Street Journal: Three prominent media trade magazines become one this week … more →
Successful Branding with Andy Barksdale
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wrote 2 years ago: Mr. Andy Barksdale, Executive Vice President and Chief Sales and Marketing Officer of LPL Financial … more →
Factoring Sustainability in an M&A Scenario
wrote 2 years ago: Regarding Sanofi-Aventis and Genzyme: how do you construct a sustainable valuation of pharma? … more →
Bad Ad Placing for Taco Bell and Fox
wrote 2 years ago: Fox recently created a primetime mistake with their ad placement of Taco Bell’s new 88% meat s … more →
The Brand's The Thing
wrote 2 years ago: Interview at Disney by David Handelman Brandweek, January 8, 2001 Before The Crash The greatest chal … more →
Advertising Has To Be More Than A Numbers Game
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wrote 2 years ago: Old Wisdom for New Media by Ken Goldstein Brandweek, May 5, 2008 WHILE updating my profile on a cert … more →
Obey Your Thirst Campaign Racist?
wrote 2 years ago: An interesting PR case study is Coca Cola’s Sprite 2004 “Obey Your Thirst” campaign planned by Ogilv … more →
The Three Weeks: Zinio welcomes Adweek, Mediaweek and Brandweek
wrote 2 years ago: My little advertising copywriter heart went all a flutter when I saw these three additions to the Zi … more →
Guerrilla Marketing 2010
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wrote 2 years ago: Guerrilla Marketing 2010. This article from Brandweek is a good look at impact of social media on gu … more →
subaru plays with mediocrity and does something mediocre
wrote 2 years ago: from the creative powerhouse carmichael lynch comes this viral campaign for subaru that hawks a fict … more →
Announcing Newser's user story contest!
wrote 2 years ago: Announcing our very first user story contest! Though we usually say reading less gets you more at Ne … more →
Dollars to Diapers
wrote 2 years ago: I once saw comedian Rita Rudner deliver a hilarious routine wherein she likened the thrill women get … more →
It's Just A Manly Thing
wrote 2 years ago: From the archives: I wrote this for Brandweek in 2006 and thought I’d share it. WHILE there’s … more →
ICE CREAM AS COMPETITION
wrote 2 years ago: A recent Brandweek had a short article from Robert Klara on the strength of ice cream sales this yea … more →
Back-To-School Blues
wrote 2 years ago: Remember when you were a kid — enjoying the height of a school-free summer, lazing around in t … more →
Look at the man next to you, now back to me, now look at the Old Spice sales figures, now back to me
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wrote 2 years ago: Flushed with success at Cannes, the progress of Procter & Gamble’s Old Spice Red Zone Body … more →
