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Business - AT&T Takes Ad Gig on Vevo
Steve McClellan Vevo, the ad-supported music video channel launching in December, has signed AT&T as it first advertiser, the partners said today. A rep for the channel said the partners weren… more →
Good Read
When Big Brands SHOULDN'T Listen To Their Consumers
— 14 comments
Aerocles wrote 2 weeks ago: In this Age of Infinite Market Research – That Results From The Limitless Demographics, Data, … more →
Business - AT&T Takes Ad Gig on Vevo
spoonfeedin wrote 1 month ago: Steve McClellan Vevo, the ad-supported music video channel launching in December, has signed AT& … more →
Mktg - Disney Offers 'Baby Einstein' Refund
spoonfeedin wrote 1 month ago: Kenneth Hein Disney is giving consumers who purchased Baby Einstein DVDs their money back. Disney is … more →
Mktg - Visa Re-Ups Olympics Sponsorship
spoonfeedin wrote 1 month ago: Stacy Straczynski Visa is going for the gold. The credit card company today announced it has renewed … more →
Mktg - Dove Sweetens Deal With Martha Stewart
spoonfeedin wrote 1 month ago: Alex Palmer Dove Chocolate and Martha Stewart have partnered for a line of special edition Dove Prom … more →
Direct Marketing Association thoughts - is it still relevant?
markkolier wrote 1 month ago: As I sit in the San Diego Airport waiting to go home I have just spent three nice days in one of Ame … more →
Mktg - Hertz tries harder
spoonfeedin wrote 1 month ago: Kenneth Hein Car renters can expect to see a whole new Hertz next year. The car rental giant is set … more →
Mktg - P&G Touts Green Practices
spoonfeedin wrote 1 month ago: Alex Palmer Procter & Gamble released its “Designed to Matter” annual sustainability report toda … more →
Mktg - Coca-Cola goes Mini
spoonfeedin wrote 1 month ago: Coca-Cola is introducing a new 90-calorie mini can, designed to give consumers a better way to manag … more →
Mktg - Google Makes a 'Banner Move'
spoonfeedin wrote 1 month ago: Brian Morrissey When Google reported surprisingly strong revenue growth last week, executives said i … more →
And the W3 Award Goes to…My Fashion Plate!
myfashionplate wrote 1 month ago: Back in August, we entered My Fashion Plate into the W3 Awards, an awards competition that honors cr … more →
Gender Benders
arlinewall wrote 1 month ago: Ask a woman what she does to prepare for a date and get ready to listen to a litany that would rival … more →
Business - Retail Growth Boosts Ad Market Outlook
spoonfeedin wrote 1 month ago: - Georg Szalai Better-than-expected retail sales growth in September is further boosting UBS’ … more →
Mktg - Pepsi Brand App Comes With NC-17 Rating
spoonfeedin wrote 1 month ago: Brian Morrissey PepsiCo’s Amp Energy drink is looking to connect with young men by providing w … more →
Mktg - Lufthansa Tool Takes Twitter to 30,000 Feet
spoonfeedin wrote 1 month ago: Brian Morrissey Lufthansa has rolled out an online tool designed to allow air travelers to share upd … more →
Mktg - Pepsi Brand App Comes With NC-17 Rating
spoonfeedin wrote 1 month ago: Brian Morrissey PepsiCo’s Amp Energy drink is looking to connect with young men by providing w … more →
Mktg - Sidekick Snafu: A Shot to T-Mobile's Image
spoonfeedin wrote 1 month ago: Kenneth Hein Sidekick’s case of disappearing data may prove to be a serious blow to T-Mobile’s brand … more →
Mktg - How Captain Morgan Plans to Own Halloween
spoonfeedin wrote 1 month ago: Stacy Straczynski Captain Morgan plans to be the life of the party this Halloween. The Diageo-owned … more →
Business - Eric Pearson, CMO for the Americas division of InterContinental Hotels Group
spoonfeedin wrote 1 month ago: Elaine Wong Consumers may be traveling less these days, but when they do travel, they’re more likely … more →
