Blogs about: Broadcast Tv
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What Drives Word of Mouth? Interesting Content
Compelling content will drive word of mouth for your brand, even if that content is irreverant and in the form of *gasp* a 30-second spot on broadcast TV. Exhibit A: McDonald’s talking fish. Yo… more →
Magnosticism
Broadcasters: What Business Are You Really in?
Travis Huff wrote 4 days ago: http://adage.com/mediaworks/article?article_id=137822 Viewpoint: Brightroll’s CEO and Founder … more →
DTV Is Finally Here! - What You Should Know
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coolrain44 wrote 1 month ago: Finally…..Let the countdown to the end of analog television begin! On Friday, June 12, 2009 al … more →
FREE coffee, Ed Kenney grinds, networking, advice on new media (for nonprofits)
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hastingsandpleadwell wrote 2 months ago: You’ve got to hand it to Josh Levinson and his cohorts at Community Links Hawaii, self-describ … more →
What Drives Word of Mouth? Interesting Content
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magnostic wrote 4 months ago: Compelling content will drive word of mouth for your brand, even if that content is irreverant and i … more →
Moody's Bottom Rung: The Kids Who Will be Left Behind
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greenewable wrote 4 months ago: From the Wall Street Journal, link to the full document provided below. Thanks to Zero Hedge, again … more →
Article: The New Reality of TV Advertising
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magnostic wrote 5 months ago: I have the cover story in the latest issue of The Advertiser magazine. The topic is interactive TV, … more →
Heralding the death of non-social media
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bcadgroup wrote 5 months ago: I just read a great article (after which I named this post) in I Media Connection, written by Doug S … more →
Digital Disaster
mmcgown wrote 7 months ago: It’s just dawned upon me that — as we approach the deadline for entering the digital tel … more →
Blacks absent from TV series
glciii wrote 7 months ago: In 2008 we elected a black president. What’s sad is that when Barack Obama is on TV that might … more →
Election Day Media Coverage Diary
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magnostic wrote 8 months ago: How did election day play out in the media and one particular swing state? One citizen’s perso … more →
Election Day
magnostic wrote 8 months ago: So here we are, finally. Being from a swing state (NH), oh how I will miss the robo-calls (as oppose … more →
Movie Reviews: Zack And Miri Make A Porno
vbraval007 wrote 8 months ago: Kevin Smith’s Zack and Miri Make a Porno isn’t really a “dirty” movie at al … more →
2009 Ad Spending Forecast and Media Attention Deficit (MAD)
Tim Cohn wrote 9 months ago: Predicted growth in advertising spend per media for 2009 from Wachovia via the Wall Street Journal: … more →
The Nielsen, Pinta and the Santa Maria - calling 1952.
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William Sager wrote 9 months ago: While this post is about how viewers are ultimately measured, its also about the ad agencies and the … more →
A question for Obama at the next presidential debate.
paulswansen wrote 9 months ago: Along with the plethora of other questions( William Ayers, Rev. Wright, Tony Rezko, among others) th … more →
Disgraceful is to polite a word for this.
paulswansen wrote 10 months ago: Disgraceful is correct. We can also use discreditable, dishonorable, disreputable, ignominious, opp … more →
Alarmingly Ignorant.
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paulswansen wrote 10 months ago: Over the past week or so it’ has become self evident that Sen. Obama and his Presidential camp … more →
It's Bonnie+Clyde, not Jekyll+Hide: TV and Online work best together
johnsonlab wrote 1 year ago: International TV- and 360° producers know it by heart, now Thinkbox and IAB proof i … more →
Tim Russert, RIP
magnostic wrote 1 year ago: Some consider “broadcast journalism” an oxymoron, but Tim Russert defied that derisive v … more →
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