Tags » Building A Brand

What's a Brand?

Brand marketing will help your products and services go places. However, no amount of brand marketing will help a defective product.

Business author Geoffrey James believes many entrepreneurs get brand marketing wrong due to the way they define a “brand.” According to conventional wisdom, he writes, a brand is the physical manifestation of a product or service. 146 more words


Client Success Story: The Start of a Great Brand

Every great brand has to start somewhere and there is nothing better than being in on the ground floor of a company that is just getting off the ground.   403 more words

Marketing For Small Businesses