Tags » Building A Brand

What's in Your Profit Plan?

A profit plan is set of specific action items that will create an automated profit producing machine. Automated profit producing machines are revenue streams in your business, and the goal is lead you straight to the money.   451 more words

Small Business

Paydirt for Kim Kardashian: The Confluence of Mass & Social Media

There has been lots of talk in the past weeks about Kim Kardashian.  When I spoke recently at Web Summit in Dublin, I touched upon the explosion of social media, growing a whopping 80% from 2013 to 2014. 917 more words


Client Success Story: The Power of a Marketing Plan

I’m a planner.  I plan everything.  I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way!  786 more words


Defining Evelyn Everybody

Part of the process of starting my own brand has been coming up with an identity.
It’s been incredibly more difficult than you might think it’d be. 668 more words

Evelyn Everybody

3 Reasons You're Not Making Money in Your Business...

I can remember my first speaking gig and the level of excitement at the thought of finally getting the opportunity to be on stage. As an entrepreneur they always say that the fastest way to grow your list is to speak. 612 more words

Small Business

Playing with Balloons

Life involves degrees of thought – whether it’s business or personal. And of course, Imagination – an elusive commodity in an over-marketed and digitized world. There was a time when daydreaming was so easy. 455 more words

What is Authority Marketing, and How Can You Use it To Build Your Brand?

A new trend in the marketing industry is a technique called authority marketing. After writing several pieces of content about this concept for various clients, I have become interested in the technique myself. 612 more words

Authority Marketing