Blogs about: Building Value

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What $1,000 per month won't buy you.

Via Amber Naslund (@ambercadabra) on Twitter yesterday – This (posted on mashable) is not the way to go about hiring an experienced Social Media Practitioner to get a practice up and running: … more →

The BrandBuilder Blog

Engagement Paradigm: The Breadth vs. Depth question — 19 comments

Olivier Blanchard wrote 1 month ago: Yesterday, we redefined the term “follower” on Twitter and in doing so, discovered … more →

Tags: 2009, account planning, brand culture, brand ownership, Brand Planning, brand relevance, Brand Strategy, Communication, Community

Engagement Paradigm: Defining the value of "followers" on Twitter — 24 comments

Olivier Blanchard wrote 1 month ago: I was chatting with PepsiCo.’s Bonin (@boughb) and Josh (@jkarpf) about engagement last w … more →

Tags: 2009, account planning, Brand Ambassadors, brand elevation, brand insights, Brand Planning, brand relevance, Brand Strategy, brand valuation

As a company, what are you really investing in? — 8 comments

Olivier Blanchard wrote 1 month ago: Time for your weekly BrandBuilder reality check. There are only two types of businesses: The ones y … more →

Tags: advertising, brand culture, brand elevation, brand ownership, Brand Planning, Brand Strategy, Excellence, fix your brand, brandbuilder

The importance of speaking your clients' language. — 7 comments

Olivier Blanchard wrote 1 month ago: Somewhere in the subtext of yesterday’s post about what R.O.I. is and isn’t lives t … more →

Tags: 2009, account planning, change, Clarity, client partnerships, Collaboration, Communication, competitive edge, Corporate Culture

ROI vs. "Impact on X" - Understanding what Social Media ROI is and isn't. — 80 comments

Olivier Blanchard wrote 1 month ago: Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little … more →

Tags: Brand Planning, Customer relationship, brand relevance, Business thinkers, brand insights, Brand Strategy, account planning, Clarity, experience?

The answer to most of your business' problems is simply this: Be helpful. — 10 comments

Olivier Blanchard wrote 1 month ago: I was digging through the vault yesterday, when I stumbled upon this fantastic post from Chris Broga … more →

Tags: brand insights, account planning, brand elevation, brandbuilder, Olivier Blanchard, Chris Brogan, Being helpful

Real Social Media R.O.I. - Part 4: FRY Metrics — 22 comments

Olivier Blanchard wrote 1 month ago: Before I wrap this Social Media ROI discussion together for you with a neat little bow, I have to gi … more →

Tags: 2009, account planning, Advice, being the best, brand consciousness, brand insights, Brand Planning, Brand Promise, brand relevance

Getting back to real R.O.I. - Part 3 — 1 comment

Olivier Blanchard wrote 1 month ago: Now that we’ve talked about Reach (Breadth and Depth) as well as Frequency, let’s chat a … more →

Tags: 2009, account planning, Adaptation, brand consciousness, brand culture, brand elevation, brand ownership, Brand Planning, brand relevance

Footnote: The Yin and Yang nature of Social Media R.O.I. — 21 comments

Olivier Blanchard wrote 1 month ago: Okay… A few very smart peeps are still having trouble with my pragmatic approach to talking ab … more →

Tags: 2009, account planning, Adaptation, being the best, brand culture, brand insights, Brand Planning, Brand Strategy, Business

Getting back to real R.O.I. - Part 2 — 16 comments

Olivier Blanchard wrote 1 month ago: Yesterday, we talked about the importance of being able to discuss real R.O.I. with a decision-maker … more →

Tags: 2009, account planning, Adaptation, brand consciousness, brand insights, Brand Planning, Brand Strategy, brand valuation, Business

Stop selling "Social Media" and start selling results. — 3 comments

Olivier Blanchard wrote 2 months ago: Fact: Even after you’ve talked to them at length about it, most of the decision-makers you ar … more →

Tags: Brand Planning, Customer relationship, Brand Strategy, Customer experience, Communication, Business, customer communities, Community, Social Media

How a single question can turn your business around today. — 6 comments

Olivier Blanchard wrote 2 months ago: Design For Users‘ Kristi Colvin (@kriscolvin on Twitter) had some pretty powerful brand manag … more →

Tags: Customer relationship, Brand Promise, brand insights, Brand Strategy, Customer Service, Customer experience, brand culture, brand valuation, brand elevation

Why It's Crucial to PLAN your Exit

orioncg wrote 2 months ago: The strategy behind of any type of proper planning is to visualize an endpoint, anticipate the actio … more →

Tags: Exit Planning, Increase Value, Mergers and Acquisitions, Middle-Market M&A Advisors, M&A, Mergers & Acquisitions, middle market

Brand Tweak Wednesday: Employee Engagement — 18 comments

Olivier Blanchard wrote 3 months ago: I was chatting with a friend about budget-conscious brand revitalization strategies, the importance … more →

Tags: 2007, 2009, Brand Ambassadors, brand culture, brand insights, brand ownership, Brand You, Brands, compassion

Video from Clemson University's Social Media and Networking Panel — 6 comments

Olivier Blanchard wrote 3 months ago: Thanks to Bobby Rettew and View (these guys do an awesome job with anything that touches video or e … more →

Tags: brand relevance, Brand Strategy, Adoption, Career, social network, Network, brandbuilder, Brand You, Social Media

'Linking The Upstate' brings career expert JT O'Donnell to Greenville, SC — 6 comments

Olivier Blanchard wrote 3 months ago: J.T. O'Donnell speaking in Greenville, SC Greenville, SC got a big treat today: Career expert JT … more →

Tags: Career, blogs, Advice, Conversation, expectations, Brand You, Elevator Pitch, Excellence, Corporate Culture

Photos from Clemson University's networking 2.0 panel — 8 comments

Olivier Blanchard wrote 3 months ago: Yours truly, Steve Gonzalez, John Warner, Phil Yanov, Trey Pennington So Steve Gonzalez, John Warner … more →

Tags: Advice, Career, clemson, Community, competitive edge, Conversations, Differentiation, Emerging Technologies, engagement

Guest Article: "No Budget--Unless of Course . . .," by Linda Richardson — 2 comments

Paul McCord wrote 3 months ago: No Budget – Unless of Course… By Linda Richardson from EyesonSales Many of the customer … more →

Tags: closing sales, Sales, Selling

You say Brand... I say 'Brand'. — 19 comments

Olivier Blanchard wrote 3 months ago: Vintage Coca Cola mural in Greenville, SC The topic of “what is a brand” or “what … more →

Tags: Branding, Brand Planning, Brand, Brand Promise, brand relevance, brand ownership, Brands, brand insights, Brand Strategy


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