Here you get a look at The Burberry Brit 2010 Collection for Spring/Summer.
The line consists of hoodies, denim, cotton chinos, light scarves, thin sweaters, nylon jackets, linens and cotton shorts. Make sure to check out the slim cut sweatpants.

More images after the jump.

More

Info: Burberry

Stock price: 573p

Conclusion: Despite a negative geographic mix, Burberry is resisting quite well. We expect a return to low double digit growth in EPS in F11. Burberry trades at 17.2x cal P/E, based on 2010 estimates, in line with the sector. Our DCF suggests some upside, but we see more interesting opportunities elsewhere, notably PPR.

H1 results: Sales up 6% reported to £572m, down 5% like for like. EBIT down 12%, down 19% underlying. EPS down 11% to 13.6p

A business mix exposed to the crisis.
Geographically, Burberry remains heavily exposed to developed markets, which represent 90% of its sales. In addition, Spain was still accounting for 9% of the total revenue, despite collapsing sales in H1 (-37%). Asia Pacific excluding Japan is taking off (less than 15% of the total). Burberry is struggling in the US, but outperforming peers in department stores.
From a distribution channel standpoint, although Burberry is switching to retail, less cyclical, wholesale was still making 38% of group sales in H1.
Forex is helping bottom line in licencing, given the absence of operating expenses. Its impact on wholesale and retail is positive on top line, but more than offset by higher reported operating expenses. Forex impact should decrease next year, with still some benefits expect from a stronger yen.
Burberry can rely on a solid balance sheet with a net cash position of £56m (end of Sept) vs £114m net debt last year. the improvement results primarily from lower inventories, down 40% at constant exchange rates.

High single digit growth platform for the medium term
Management is looking for sustained retail expansion (424 DOS end of September), driven by the addition of 10% more space per annum (+8-10% forecast for F10). Wholesale could double in Americas to £80m, while the network in China could reach 100 franchised stores.
Management is also projecting strong growth for non apparel, only a third of the business, and childrenswear (5%). All in all, we expect Burberry to offer a medium term platform of high single digit growth in sales, driven by double digit growth in retail and mid single digit growth in wholesale. We expect the revenues from licencing in Japan (ending in 2015) to remain fairly stable in the coming years.

Upside potential on the margin front.
We expect margin to reach 15% this year, helped by the profits generated from licencing. Adjusted from licencing, Burberry’s margin achieved only 10% last year, as Burberry’s expansion into retail leads to increased operating expenses. We expect a return to positive leverage next year, but it should be gradual as management keeps opening new stores at a rapid pace. We project a 50bp gain pa between fiscal 2011 and 2013, which could lead to mid teens growth in EPS.

Burberry trades at 17.2x P/E based on cal 2010 estimates, in line with peers. Our DCF suggests sligtly less than 10% upside based on our fairly optimistic assumptions (€624). Our valuation range (€570-€624) indicates that the stock looks reasonably priced, even based on long term assumptions.
The upside risk might come from its unique British positioning, which makes it an attractive take-over target.

Happy belated Thanksgiving all! I spent the holiday with some extended family out in Maryland, and had a blast.  Aside from family and food, my new favorite Thanksgiving past time is shopping! This season, there were some marvelous sales (that I probably didn’t take advantage of as well as I could have), and I shopped ’till I dropped (way too much money). Below, I’ve listed some of my prized bootie:

                                                                           Vanilla-Nutmeg  Body Butter                       Black Frye Motorcycle Boot

 Providence Hood Sweater                     Burberry’s The Beat for Women                    

Fueron muchas las celebridades que asistieron a la re-inauguración del Hotel El Mamounia tras estar tres años en rehabilitación, la cifra exacta de invitados es de 1.200  de los cuales destacaban la modelo Miranda Kerr junto a su pareja Orlando Bloom, Jennifer Aniston, Gwyneth Paltrow, Juliette Binoche, Goya Toledo, Pilar López de Ayala etc..

Miranda Kerr optó por un vestido negro de Burberry,  llevaba unos pendientes negros y una pulsera de brillantes,un look  simple pero muy elegante.

Gwyneth Paltrow llevaba un vestido de Donna Karan de la colección primavera-verano 2010,   la verdad es que no me dice mucho este look ya que tiene poco brillo y contraste con la piel de Gwyneth.

Jennifer Aniston apareció con el peinado de siempre y un vestido negro con escote, lo mismo que el anterior look le falta algo de brillo y me aborrece ya el color negro en Jennifer ya que al parecer no existe la paleta de colores en su vestuario.

La actriz latina Salma Hayek destacó con su elección un vestido asimétrico de Gucci con un broche de colores en el hombro, con una coleta alta. Me encanta como le queda.

Y aqui tenéis otros invitados;

Juliette Binoche con un vestido rojo de  Resort 2010, que en mi opinión fue una mala elección no le favorece en absoluto.

La modelo Daria Werbowy fue una de las que más destacó durante la noche y no precisamente por su look si no por  el humo que producía al no parar de fumar en toda la noche.

El diseñador británico Matthew Williamson también acudió a la fiesta, la cual concluyó con un espectáculo de “El Circo Del sol”.

Damn, ShopNBC keeps surprising us with the premium goods it’s selling online.

First, it was Gucci and Tag Heuer watches. Now, it’s designer fragrances from luxury brands such as Gucci, Burberry, Bulgari, Dolce & Gabbana, Prada, Vera Wang and Versace, to just name a few.

These Web exclusive perfumes even include our fragrance of choice: Angel by Thierry Mugler.

We even got some information about the ingredients that make Angel so great: Bergamot, Hedione, Helional, Honey, Dewberry, Red Berries, Vanilla, Caramel, Patchouli, Chocolate and Coumarin.

We suspected food was part of Angel’s mix. How we love the amoma of vanilla, chocolate and caramel. It makes us good enough to eat.

“Angel, the first perfume by Thierry Mugler, evokes the emotion of tender childhood memories together with a sense of dreamlike infinity,” ShopNBC’s Web site says.

“Angel, which launched a new fragrance category called the ‘oriental gourmands,’ seduces us with angelic flavors found deep within the heart of our memories, as well as sensual and passionate notes. Style: Pure. Soft. Innocent.”

That’s us — pure, soft, innocent.

The upscale perfumes are available online on five Value Pays, which is a nice deal.

Check out the Burberry Prorsum Fall 2010 collection, inspired by a military style design.  If this is just indication of things to come, I’m looking forward to next winter already.  March!

via Hypebeast

Last issue of InStyle Magazine proposes 2 specials AR experiences. The first one is a special cover with unique message of Taylor Swift: Taylor Swift: 60 Seconds of Style where the country superstar gave us the inside scoop on her favorite looks, signature curls and more!

The second one is a unique shopping experience Gifting in 3D a new dimension in Holiday Shopping. By showing gift box to their webcam people have acces to exclusive content from prestigious brands (Burberry, Intel, Ebay, Channel, Lancôme, Yves Saint Laurent, L’Oréal, Giorgio Armani).

Trenchcoat från Burberry.

Jag har länge velat ha en klassisk trenchcoat. Den ska vara lång och i bra kvalité, och som skyddar mig mot det ständiga regnandet i ett klimat som vårt. Nu hänger den här fina Burberrytrenchcoaten i min garderob – ett riktigt fynd från eBay.

Finally, I have found the perfect coat for the Swedish climate – an elongated Burberry trench coat from eBay!

Christopher Bailey, the man behind the magic at Burberry, must surely know a thing or two (or a thousand) about trenchcoats. The trench is arguably Burberry’s most notable and praised wardrobe item, setting precedence for other brands who can never quite match the subtle luxury that is presented with Burberry’s classic trenches. This season, Burberry looks to its past for inspiration, and brings the military into its current collection, along with many other blasts from the past. However, the looks are never outdated and are surprisingly modern and fresh for both HE and SHE.

Waterproof wool sounds like a perfect companion for winter weather, and the Victorian details, light silk dresses and earthy color scheme all make for a perfectly classic fall/winter collection. Thoughts? favorite pieces? I wish I could purchase all of them and keep them on rotation in my closet.

If you can believe it, these are only my favorite pieces. To see all of them, click here.

Cămaşă Burberry autentică, în stare foarte bună. din bumbac 100%, mărimea XL.

Calitate: 3 stele

Preţ: 35 de lei plus 7 lei transportul oriunde în ţară.

Taking one more break from beatuy…

Snoods are gonna be a hot winter accessory this season. Never heard of a snood? I hadn’t. They’re circular scarves that can be worn around the neck or pulled up to also form a hood. How do you pronounce it? I’m still not sure…s+nude…as if you were saying sn+hood? Missoni’s doing them bohemian and Burberry is doing them posh. Topshop sells them for $50. I ran out and made one out of two yards of old t-shirt lined with black flannel. I can’t help but think Stevie Nicks would be into them made out of black lace embroidered with crystals or something.

(Ugh, apparenlty in the States, snood also refers to anything from a knitted hair net to a turban to a cowel.)

On a beauty note, I found the NARS Striptease Lip Gloss/Deep Throat Blush Duo, which is normally $45 for $24 at TJ Maxx!!

I used to love watching Popworld on Channel 4 at the weekends. Alexa Chung’s style plus Alex Zane’s sense of humour  was, in my eyes, a perfect combination. Alas, the series ended in 2007 , but Alexa’s style continues to inspire me.

Alexa and Alex back in the Popworld days

Chung epitomises British style, regularly donning Luella dresses (she is a huge Luella fan who has recently been urging her followers on Twitter to “Save Luella” after hearing the news of the designer’s recent financial crisis) and Burberry trenches and carrying Mulberry bags. Her outfits are always wonderful and she pulls them off effortlessly. She knows what suits her and sticks to it. Also, she knows how to pull off a perfect balance of designer, high street and vintage in her outfits. I love that.

Life isn’t fair. Alexa has it all: lovely clothes, tiny legs and a gorgeous boyfriend.

Alexa with boyfriend Alex Turner

Here are a few of my favourite Alexa looks:

While I did get to check out the whopping 10 minutes of this week’s Milan Global Fashion Summit that was dedicated to technology, I was really bummed out not to be able to to to the International Herald Tribune’s Techno Luxury conference held in Berlin last week (the Twitter archive can be found here). It was really a trilogy of disappointments, because the conference encompassed 3 of my favorites: the Luxury+Technology factor (which is a given- being surrounded by fellow geeks and listening to Suzy Menkes and other experts talking about my favorite subject for 2 days is like having died and gone to Heaven); the involvement of my favorite Women’s Wear Daily editor, Melissa Drier, who also happens to have significantly influenced the direction of my career; and Berlin, a city I love for many reasons, including the fact that it so brilliantly embraces its history while barreling into the future.

So I’m both green with envy and thrilled to read the tidbits of info that are coming out of this conference, and am desperately waiting for more details (and video feed, anyone?!).

On Monday, Ms Drier posted an article on the conference in WWD, but for those of you without access, I’ll include some highlights here:

Seen as both an opportunity and a threat, technology is now an unavoidable factor to be reckoned with in the luxury market. And whether it’s virtual retailing, social networking or any manner of digital or cyberspace advance, luxury brands no longer have the option of sidestepping technology.

Amen to that! Of course, the day after this piece was written, many of the traditional industry titans were gathered in Milan to ask themselves the fleeting question of whether the internet has a place in luxury. Let’s hope they were all in Berlin last week, and that’s why the topic barely made a blip on the Milanese radar.

Mirroring my experience with industry leaders here in Italy, both through work and my experience back in business school when I interviewed dozens of CEOs and Marketing Managers of brands ranging from fashion to fine wine and motorcycles to understand their insight into the future of the luxury market, in the WWD article, Suzy Menkes had the following to say:

“The luxury market hasn’t embraced early enough or completely enough the opportunities of new technology,” IHT fashion editor Suzy Menkes told WWD shortly before the conference kicked off. This year’s technology focus was spurred, in part, by her experience of chief executive officers’ discomfort when queried about a company’s online activities. “All I’d get is a grimace, compared to the tremendous enthusiasm to how they embrace a new store,” she said.

I am very familiar with that grimace, but I personally think that a lot of the problem has to do with the fact that a great deal of the luxury-industry managers aren’t familiar with how the web can help them. With all due respect to Mme. Menkes, I believe it’s actually the luxury industry and not the luxury market – the customers are already there - which has failed to fully embrace the opportunities of new technology. Industry leaders don’t seem to view the internet as an ideal place to build a branded environment, tell your story, build a community and engage in cutting-edge customer service, but rather a murky danger-zone.

In an industry where simply knowing your way around Excel is considered a form of wizardry, it’s hardly surprising that the industry leaders might be intimidated by a technology they don’t understand, both online and off. There is definitely one industry leader out there who gets it- Burberry’s Christopher Bailey is revolutionizing the brand through technology in both marketing and internal processes, building a great digital brand presence with the added benefit of a sustainable impact.

“Technology shouldn’t be scary,” stated Burberry chief creative officer Christopher Bailey. Together with CEO Angela Ahrendts, Bailey has powered Burberry into the virtual and digital forefront both online and in-house via the use of blogs, Twitter, Facebook, Burberry TV, its own social networking site, consumer e-brochures, digital look books, digital and e-commerce links to fashion shows, digital design tools, global videoconferencing, motion sensor lights, a monitor and iPod on every desk, Wi-Fi, Skype, a digital photo studio that can get images online in two hours and so on…

And the payback? Connectivity with ateliers and offices has reduced company air travel by 17 percent, digital look books have saved 32 tons of paper, online sales are growing rapidly and Burberry’s broad online presence provides the brand “with a much broader insight into the consumer and you can build more of a story,” Bailey said.

Sustainability, high ROI and social media brilliance… (I’m in love.)

And, speaking of consumer-insight and the building of the brand story, Ms Dryer goes on to introduce FASHIONAIR, a new multimedia fashion social network/e-commerce aggregator (still in the Beta phase) which seems to have the capability of dominating the online fashion forum through brand representation and creating a killer environment where consumers want to hang out. I’m so excited about this project, but it’s going to require a separate entry (most of which I just wrote and erased for the sake of “brevity”).

Back to the Techno Luxury conference… among the attendees were some of the most prominent fashion bloggers, in addition to the editor of The Business of Fashion and founder of the Luxury Society, Imran Amed. I was just reading this article from The Business of Fashion blog about the recent frenzy of staged social media activity surrounding Fashion Week, which was apparently discussed last week at the conference. I say staged because many brands today are eager to appear “on-trend” with our virtual lifestyles, without realizing that 1) it’s not a trend, and 2) you can’t always “fake it til ya make it” and consider yourself a leader.

While the article is definitely worth a full read and a spot in your Evernote files, I thought these two points were especially on-point:

It’s not enough to be seen to embrace social media. Brands and retailers must also build real long-term symbiotic relationships with bloggers, not short-term exploitative ones. Excellent examples of this are Lane Crawford, who from the start have supported and worked with Tommy Ton on their ad campaigns, and Burberry and DKNY who hired Mr. Schuman for his photography skills to appear on their website and in their advertisements, respectively.

Finally, consider the point made by Yuli Ziv, a New York-based fashion blogger who said to brands last week: “If you are looking for sales, make sure to provide [bloggers] the detailed product info, pricing and availability, if  SEO optimization is your top goal – make sure you use the right keywords in your pitch, if publicity buzz is what makes you satisfied – give them juicy stories, and if you simply want love – give them the reasons to love you.” It’s as simple as that.

Without beating a dead horse, it’s critical for brands to incorporate digital outreach into their full strategy, and not just dabble in social media in some back office. Yet for many brand leaders, there just isn’t an understanding of technical capabilities, much less of implementation and execution, and without an acceptance that the future is now (how cliché is that?!), they are going to keep throwing money into one-time-only buzz campaigns with no depth or continuity.

As anyone who’s skilled in PR will tell you, the goal of a communications investment today is not to create an event that only provides a short burst of attention, but to create something that can grow and spread on its own. Even if it’s a PR event, there should be a build-up and then an follow-through which can maintain buzz over a period of time far longer than the initial event. Web marketing is the same… and I’m struggling to think of a better medium in history that could ever provide such long-term attention after an event, especially when considering digital video and other multimedia and social content.

This is important… and as one of those “digital natives,” I couldn’t have said it better myself:

I regularly hear reports of major online fashion properties who “can’t find the budgets” to hire young digital natives to help them amp up their online content. This is pennywise, pound foolish, especially as these young talents can be hired for a fraction of the cost of major photo shoot or big-time editor.  -Imran Amed

Finally, what strikes me as perhaps the most insightful part of this analysis is a comment left by Allistair Allen of AnOther Magazine. Put simply:

Hire more Geeks.

Thanks, Allistair.

Reading Material:

Defining Moments: Blog Around the Clock | WWD

From Couture to Conversation | NYT

Once Wary of the Web, Luxury Brands Embrace It | NYT

Luxury Brands and the Case for $4,000 Sunglasses | NYT

My Techno: A Designer Viewpoint | NYT

Nick Knight: Techno King | NYT

Gritty Glamor in Berlin | NYT

You can follow the International Herald Tribune Twitter archive of the Techno Luxury conference here.

References & Reading Material from Jefferson Hack’s Presentation:

Fashion Film on Dazed Digital:
——————————
Lady Gaga Exclusive: http://dazeddigital.com/features/LadyGaga.htm
Swarovski State of Grace: http://www.dazeddigital.com/projects/astateofgrace/Default.aspx
Westwood: http://www.dazeddigital.com/Fashion/article/846/1/Backstage_With_Vivienne_Westwood
Alexander Mcqueen A/W 09: http://www.dazeddigital.com/Fashion/article/2656/1/Alexander_McQueen_AW09
Tim Richardson – Transition : http://www.dazeddigital.com/Fashion/article/1742/1/Rotation
Armani: http://www.dazeddigital.com/Fashion/article/651/1/AX_and_Dazed_present_a_film_by_Matt_Irwin
Carolotta Managio – Mutate: http://www.dazeddigital.com/Fashion/article/2349/1/Mutate
DKNY Turns 20: http://www.dazeddigital.com/Fashion/article/1687/1/DKNY_Turns_20
Martin Margiela: http://www.dazeddigital.com/Fashion/article/2367/1/Instant_Instinct

Authors:
——–
William Gibson : http://www.williamgibsonbooks.com/
Marshall Mcluhan: http://www.marshallmcluhan.com/

Social Media
————
Charles Leadbeater: http://www.charlesleadbeater.net/home.aspx
Mashable: http://mashable.com/author/barb-dybwad/

Augmented Reality:
——————
Total Immersion:  http://www.t-immersion.com/
Layar: http://layar.com/layers/
Bruce Sterling: http://www.wired.com/beyond_the_beyond/

Interactive Design:
——————-
Uxbooth Blog: http://www.uxbooth.com/blog/the-future-of-interface-design/
This Happened:  http://www.thishappened.org/talks/

Future Publishing
—————–
Apple Tablet: http://www.wired.com/gadgetlab/2009/09/apple-tablet-everything
Sony Flexible Full Color Paper Screen: http://www.youtube.com/watch?v=k6bkmPjVF-k&NR=1&feature=fvwp
E-Paper: http://www.youtube.com/watch?v=oq_2LiTxhls

Presentation Formats:
———————
Neil Perkins Presentation from IPA Social October 09: http://www.slideshare.net/The_IPA/neil-perkins-presentation-from-ipa-social-oct-09

La Mamounia, Marrakech

La Mamounia is one of the world’s most famous hotels and its long-awaited reopening was just in September. The hotel has been closed for three years, but why the wait? What is so Haute about it?

71 suites, including 7 signature suites and 3 riads, each with 3 bedrooms, Moroccan salons and a private terrace complete with ozone swimming pool.  This Haute hotel has hosted the ‘who’s who’ of international royalty, politicians, celebrities and the jet set. It is globally regarded as one of the most notable and desirable hotels in the world.

Now to the beauty – everything is over the top with this hotel and so is the day spa experience. Shiseido, based on a philosophy distinguished by ancient traditions of health and beauty combined with state-of-the-art technology, is the perfect counterpart to Mamounia Spa. Inspired by the company’s cultural heritage, Shiseido’s signature Qi Method introduces a holistic dimension to beauty treatments, combining Eastern and Western massage techniques with the use of Shiseido skincare products.

Under the direction of Paris’ acclaimed celebrity coiffeur, La Mamounia’s hair salon by Jean Michel Faretra Paris offers high style for both men and women.  Noted for his creativity and skill, Faretra has been recognized as one of the world’s top hair designers by industry leaders and media alike. An ambassador for Sebastian and Wella Color, Faretra also works with Shiseido cosmetics to transform guest’s hair and makeup with flair.

The food, the spa, the hair, the health and wellness of this grand sanctuary will lead you right to that Haute lifestyle you always deserved.

by Jasmine Montgomery

Beautiful guests at the La Mamounia Re-Opening

WHAT THEY WORE (apart from the obvious – too much black!):

• Salma Hayek went for a black Gucci asymmetrical gown and totally rocked it
• Daria Werbowy opted for a casual model-off-duty look; I would not be surprised if her tag reads DSquared2 (who came along to the party)
• Gwyneth Paltrow really stood out in a nude Donna Karan Spring 2010 one-sleeved gown
• Sweet but not-so-innocent Miranda Kerr wore sleeveless Burberry, which by the way could have been shorter… much shorter
• Jennifer Aniston did what she does best – wore a super safe Celine dress *yawn*

TRAILER – COUNTERFEIT CONSPIRACY – XXXX MAGAZINE

done

“COUNTERFEIT CONSPIRACY” is a 15 minute documentary exposé focusing on the controversy surrounding the sale of counterfeit luxury goods and the “links” to funding terrorism and other underground criminal activities. Directed by Indira Cesarine, edited by Randy Wells. Premiering on the XXXX MAGAZINE site.

Have begun a regular column on Forbes.com and my debut explains why digital is so yesterday.

Marketers need to realize that digital is not something that is a thing apart or something that requires its “own strategy” when digital tools and experiences have become integrated into peoples expectations and their way of life.

The entire post is here:

http://www.forbes.com/2009/11/25/digital-marketing-cmo-network-rishad-tobaccowala.html

I’ve just seen this article and had to share. I love Bridget Jones and indeed the two films are integral to our Christmas movie viewing; an annual event in the Briston-Hill household it has to be said. It brought a smile to my face to see the below photographs and of course the illustrious Apple Mac product placement to boot. Well, how else will Bridget write up her thought evoking diary now-a-days?!

You can read the article here

Cx