Blogs about: Burst Media

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New media for a new time.

Jarvis Coffin wrote 2 months ago: Burst Media’s web site has a new look. Spend a minute with it and our primary business proposi … more →

Tags: Internet Advertising, Online Advertising, Ad Networks, relevancy, New Media

Have you had a "Truman Show" Moment

David Cooperstein wrote 4 months ago: In this week’s Behavioral Insider from MediaPost, the results of some <shameless self promo … more →

Tags: Behavioral Targeting, Online Advertising, privacy, Targeting, MediaPost, Privacy, Truman Show

Content Becomes a Pauper

Jarvis Coffin wrote 5 months ago: MediaPost’s “Around The Net” wrap-up alerts us to this lament by Douglas A. McInty … more →

Tags: Economy, Online Advertising, Douglas A. McIntyre, Internet Advertising, Michael Kinsley, New York Times, Time magazine, time.com, Yahoo

Custom Fits

Jarvis Coffin wrote 5 months ago: Burst announced its Custom Network building capabilities this week, powered by our adConductor ad ma … more →

Tags: ad pricing, General Industry, Targeting, vertical ad networks, Internet Advertising, Online Advertising, custom networks, CPC, CPA

Video Rules at Canada e-Connect2 comments

tourismvc wrote 5 months ago: Rob Hughes, Manager. E-Strategies, Brewster Canada e-Connect conference clearly showed video must be … more →

Tags: Tourism E-Marketing, New Media, Tourism Internet Marketing, Social Media, performance based marketing, tracking marketing results, Online Travel, Canada e-Connect Conference, ABI Research

Content Therapy

unaccompaniedminor wrote 6 months ago: Currently I am in the process of building a Content Management System (CMS) titled: Content Therapy. … more →

Tags: development, Content Management

BPA Certifies Burst and adConductor For the Ninth Time

David Cooperstein wrote 6 months ago: Today, we announced that BPA Worldwide has certified our adConductor platform for the ninth consecut … more →

Tags: Auditing, General Industry, Publishers, ad server, AdConductor, Audit, BPA, Certification, IAB

3 Types of Online Ad Inventory, 3 Types of Sellers1 comment

David Cooperstein wrote 7 months ago: A lot of noise has been made in 2008 about the price advertisers pay for online ad space. The loudes … more →

Tags: ad pricing, Economy, General Industry, Online Advertising, Publishers, vertical ad networks, advertising network, ClickZ, cpms

Kiwibox Teen Network Goes Live Today

David Cooperstein wrote 7 months ago: This year, Burst Network has launched 12 vertical networks aimed at specific audiences and topics an … more →

Tags: Publishers, vertical ad networks, Online Advertising, Kiwibox, kiwibox teen network, vertical network, independent web publishers

AdTech New York? AdTech New Pens!2 comments

tripleclickpro wrote 8 months ago: I’m new to the affiliate marketing scene but I was able to make it up to AdTech New York for m … more →

Tags: Affiliate Marketing, affiliate marketing AdTech New York Affiliate CPA Netwo, CPA, PPC, Media buying, CPA Networks, super affiliate, referrals, XY7

300 Ad Networks? Not Enough

David Cooperstein wrote 8 months ago: Our CEO, Jarvis Coffin, published a counter-argument to the idea that we will see a massive shakeout … more →

Tags: vertical ad networks, General Industry, Economy, 300 ad networks, Ad Networks, Display advertising, Online Advertising

Business Wire and Digital Citizen Team Up for Corporate Video Products4 comments

Tom Becktold, SVP Marketing, Business Wire wrote 8 months ago: In recent years, we’ve seen a dramatic rise in popularity of online video. Earlier this year, comSco … more →

Tags: Business Wire, california pizza kitchen, Comscore, Corporate Communications, corporate video, digital citizen, Online Video, video annual reports

Networks Provide Brand Response vs. Direct Response1 comment

David Cooperstein wrote 9 months ago: Ad Age recently reported on the Epsilon CMO Survey that noted a shift in thinking and ad budgets awa … more →

Tags: Creative, Economy, General Industry, vertical ad networks, Ad Networks, brand advertising, Direct Response, measurement, Metrics

Articles of the Day

daveliu wrote 10 months ago: Google Chrome Passes Opera For Marketshare By One Account — We’re not going to follow this man … more →

Tags: Digital Media, News, Yahoo, Google, NBC, Dailymotion, NBC Universal, Reed, chrome

Entertainment Advertising Must be Genre-Specific1 comment

David Cooperstein wrote 10 months ago: A challenge faced by media planners who work for the studios and production houses is finding the r … more →

Tags: General Industry, vertical ad networks, Internet Advertising, Online Advertising, Movies, Entertainment, vertical ad network

Trying to Make Sense of Green Demographics4 comments

lamarguerite wrote 11 months ago: Green demographics are hard to come by. Most of the green consumer research deals with lifestyles … more →

Tags: Consumer Research, Global Warming, Green, Green Consumer, Energy efficiency, Market research, Demographics, Marketing, environmentally conscious

Behavioral vs. Contextual Targeting -- The Verdict

David Cooperstein wrote 11 months ago: It seems like last year’s video buzz has ebbed, and for the moment the spotlight has been directed a … more →

Tags: Behavioral Targeting, Targeting, clickstream, contextual, Internet Advertising, nebuad

Every Product Has a Story - Tell The Audience!

David Cooperstein wrote 11 months ago: Burst Media and PanRaven Partner to Introduce Multimedia Storytelling Tools to Advertisers. Burst an … more →

Tags: Creative, RICH MEDIA, Internet Advertising, panraven

In a Troubled Economy, Online Media will thrive

burstmedia wrote 1 year ago: Jarvis Coffin, CEO of Burst Media As we embark on the second half of 2008, the online advertising in … more →

Tags: Economy, General Industry, advertising, Internet Advertising, vertical ad networks


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