Particularly if you own a property in an urban area or near a university or center of business, many specialized tenant markets are just waiting to be captured. Specialized property management may be just the solution you’ve been looking for to decrease vacancies and guarantee steady rental income. When considering just a few of your options below, be sure that you take your property, location, property management style, and goals into consideration.

Section 8 and low-income housing
Essentially, the Section 8 program provides low-income individuals with government-assisted rent. Generally, tenants pay approximately 30 percent of a unit’s rent and the government pays the remaining balance directly to the tenant’s landlord. In such a scenario, the Department of Housing & Urban Development (HUD) will determine the unit’s fair market rate (FMR) and the landlord is not allowed to charge the tenant anything over this amount.  While it is up to you to choose whether or not to participate in Section 8, keep the following points in mind:

• You will be subject to property inspection to ensure you meet HUD’s Housing Quality Standards.
• You will not be able to charge a Section 8 tenant more than FMR.
• Regardless of your state’s laws, you cannot evict a Section 8 tenant without judicial action for eviction.

While there may be some similarities, low-income housing is not the same as Section 8. Rather than receiving rental income from the government, property owners who run low-income properties are eligible for the Low-Income Housing Tax Credit (LIHTC). But it’s important to bear in mind that these tax credits apply only if you adhere to the rules and regulations that determine who can live in your building and how much they can be charged. Not abiding by the rules that are set forth can result in a whole lot of headaches, not to mention economic loss. Despite the red tape that can come with low-income housing property management, there is a large pool of renters in need of low-income housing. If your property is in an appropriate situation, low-income property management may be a good solution for you.

Student housing
College students can be a landlord’s best friend or worst enemy. The problems with renting to students are fairly straightforward. Generally speaking, you’re dealing with younger renters (many of whom may be living on their own for the first time). With this in mind, you may be more likely to experience noise and upkeep issues. Because of the school schedule, you may also find yourself turning apartments over annually or having to deal with sub-lets during the summer months.

But there are some very real positives when it comes to renting to students as well, most of which are financial. If you are living in an area that houses a college or university, chances are you will have a more dense renting population than you would otherwise. This means that—for at least nine months out of the year—students offer a very real way to keep your vacancy levels low. Also, while students may not inherently have a lot of income (or any at all), when a parent or guardian co-signs the lease, in most cases that monthly check is just as reliable as it would be under any other circumstances.

Sure, you may have to be a bit more hands-on than you would otherwise be when it comes to running student housing. But the bottom line is, they offer a nice steady flow of income.

Corporate housing
More likely than not, managing corporate housing is fairly different from any other kind of property management you’ve done to date. First of all, you’ll be dealing with a company rather than an individual tenant. In most corporate housing situations, a company will rent out one or more rooms in a property, with the understanding that one or more of their employees or clients will occupy this space over the duration of the rental term. The way this actually works out may vary from having one stable tenant for a year at a time to having a cast of different tenants in and out on as little as a daily or weekly basis.

The good news here is that signing a lease with a corporate entity allows property managers to feel relatively secure that payment issues will be avoided. There are not necessarily downsides to this scenario, just things to consider that make this situation different from renting to an individual such as: assuming the responsibility for furnishing the unit; the potential inability to build a relationship with the tenant or screen for undesirable tenant behavior; and, in some cases, the knowledge that you will not necessarily have a tenant occupying the unit at all times to immediately alert you when repair and upkeep issues crop up.

If you are looking for ways to decrease vacancy rates and generate more income, remember: There are always ways to think outside of the box when it comes to property management. Before you undertake one of these (or any other) specialized property management endeavors, just make sure you have carefully thought out the pros and cons and are well versed on any specific tax considerations or rules and  regulations that may apply.

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Owning your own business is not only difficult, but it is expensive as well. Offices, marketing, employees, equipment, and more all have high costs, which most people can’t afford. However, Smerby uses direct selling and takes all of these costs out of the equation while still giving you the business opportunity you’ve been looking for.

With Smerby, you have no boss, so the way you run your business is up to you. Smerby gives you the opportunity to work as a team with others, and whom you work with is your choice.

Direct selling is also much more convenient. No more long commutes to the office; you don’t even have to leave your home. This means you not only have more time to do the things you enjoy, but now you control your time—not your job.

Smerby gives you great income potential as well. How much money you earn is proportional the how much work you put into your business. If you put in some work, you’ll earn some money. If you put in a lot of work, you’ll earn a lot more money. This allows you to decide how much you make and how long you work.

Another great reason to become a Smerby Associate is that anyone can do this. You don’t need a business background, prior experience, or a prior education because Smerby gives you the training and tools you need. This is an opportunity everyone can take advantage of.

The most significant reason to join Smerby is freedom: financial freedom, freedom to manage your own time, and the freedom to work for yourself.

Clicca sul link per scoprire tutti i servizi e i vantaggi che ti può offrire UffiCity Business Center: uffici in locazione, uffici temporanei arredati, uffici virtuali ed ora anche….coworking!

Tutto questo lo puoi trovare al centro commerciale Città Fiera (Torreano di Martignacco – UD) al secondo piano della piramide.

pagina pubblic. uffiCity

Do you like the business opportunity that Smerby has to offer, but you personally don’t need the premium services? Now, Smerby accommodates you by offering the same great opportunity to generate extra income without also paying for the services.

Not everyone uses his or her computer frequently enough to need online services; however, everyone could use some extra cash. Smerby heard you and created packages that are perfect for you.

Smerby Home Business Lite: Monthly System gives you replicated websites and monthly access to the business center. There are no contracts or obligations, so if you decide Smerby’s not for you, it’s not a problem. You also get Smerby Elite access for one month so you can see if the premium services are for you.

Smerby Home Business MAX: Lifetime System gives you lifetime access to the Smerby back office. Forget monthly fees, with this package you can always have access to the business center to help promote your business. Plus, you get four Smerby Elite Promo Codes to hand out and get people interested.

Both of these packages are great for the person who is looking for an opportunity to build a business and create income. These packages give you the marketing tools and training you need to be successful. Plus, by signing up for either package you are instantly qualified to earn first time bonuses in the first month!

If you’re interested in creating financial freedom for yourself and/or your family, then visit Smerby.com

This article is intended for the professional who operates out of their home or for the home-based business owner. The convenience and economy of working from home is nice, however, as the business grows the need for an office located in a “business location” will increase. However, you currently cannot afford nor need all the services of an executive suite or serviced office. A virtual office is an excellent alternative which can save up to 78% of the cost of traditional office services.

Perhaps you’ve experienced the following scenarios:

“Where is your office?”

During your initial sales meeting, you’ve convinced your prospect that you understand their needs and you look forward to providing a solid proposal of your solution to their problem. They like your personal professionalism and your team appears as competent as the competition. Then they look down at your business card and ask “where is your office”? Suddenly you are on the defensive, only as big as your 8’ X 10’ home office. You can’t afford nor need to invest in office space, but what can you do? A virtual office is an excellent way to present a bigger company presence. Suddenly you are as large as a multi-story office building located in the prestige business districts of your city.

“We don’t do business with home-based companies.”

You are able to deliver the goods or services the large Fortune 100 company needs but they don’t do business with a “home-based” company. How can you arrange for your phone and mail to be serviced with an address within the “business district”? A virtual office is an excellent way to present a prestige address for your home-based business.

“Let’s hold the meeting at your office!”

You must host a team collaboration or presentation meeting. Any gathering with more than 3 or 4 people in attendance typically requires the meeting to be moved out of the “office room” and into the kitchen or living room. Such a casual environment takes away from the professionalism of the message you are delivering. A virtual office facility will provide quality meeting room facilities at an economical fee when compared to hotel conference room rates.

The availability and use of white boards or audio-visual equipment to support the meeting activity might be limiting at your home office. Parking might be difficult to accommodate. You will need to provide restroom and possibly beverage or food service which means time and effort to prepare. Wouldn’t want your boss or prospect to see the “dirty laundry”! A quality virtual office facility can provide the equipment and facilities needed for most any meeting or presentation, often these are provided at no additional cost with the meeting room fee.

What is a Virtual office?

A Virtual office is a service provided by many full serviced or executive suite providers. Typically, they will offer Virtual office services with options so that you purchase just the services you need to enhance your business. Examples of these packages are:

1. Virtual Office Address Only – Includes the use of a prestigious business address, receiving mail, handling and receiving shipments, signing for mail when authorized.

2. Full Virtual Office with Live Answering – Includes all features of the package above plus live personalized telephone answering, including voicemail box with remote access.

3. Full Virtual Office with Live Answering and Conference Room Time – Includes all features of the package above plus conference room time.

Additional services should include mail forwarding to an outside address or call forwarding to an outside line (home office or mobile phone).

A quick checklist of the features/benefits you should expect to find with a quality Virtual office provider would include:

- A prestigious address
- Upscale contemporary reception area
- Fully-equipped conference rooms and common areas
- Access to an association network to support your out of town activities
- Professional receptionist to greet clients
- Full administrative and secretarial support services
- Kitchens with complimentary beverage service and vending machines.

If you like the economy and convenience of working out of your home but have encountered the need to present a professional, business “storefront” you now know there is an alternative to the traditional business office or executive suite lease options.  The Virtual office from an Executive Suite provider is that alternative.

Additionally, if you find an increasing need to host meeting or presentations and want to provide a more professional option outside your home or the neighborhood Starbucks and a more personal option than a hotel, you now know there is a solution. The Virtual office from an Executive Suite provider is that solution.

Museum of history and arts is a very popular museum in Ontario. The museum of arts is very beautiful and nice which was showing the history and culture of this city by exhibitions, museum of art which was very nice with latest collections of arts & galleries, and science center which was very nice with many exhibits. This museum was providing many hand to hand exhibits and providing practical facts of some experiments.  I went to this city by air and for staying we reserved our Ontario hotels from a travel site which gives us a list of cheap hotels.

Ayres hotel and suites Ontario convention center is a very beautiful and nice hotel which is very popular cheap hotels in ontario. I absolutely love staying at this hotel. The staff is great and they make every effort to please us when we are there. We usually need to check in early when we drive into town. They always find a way to cater to our needs. The rooms are fabulous. We always get the double bed since we are traveling with four children. This hotel features are fitness center, family rooms, all suites, first class, data port, swimming pool, dry cleaning/laundry, non-smoking rooms, restaurant, meeting rooms, wheelchair accessible, business center, room service and free breakfast.

Six Approaches to Empowering Sales Team to Become Asset Managers

When we hear of an asset manager, we often think of an investment analyst, financial planner, or a high profile position in the banking industry. However, there are many other types of asset managers who work in a number of different industries and fields. Assets are any item of monetary value to an organization. Whether it is the computer and office equipment, the building itself, or the manufacturing equipment, all are considered to have some monetary value. Therefore, an asset manager is simply someone involved in managing these assets and their values. We often hear how an organization will claim that its greatest assets are its people. While this is a nice endorsement of its employees, we will discuss customers and their importance as assets to the company and the sales team that manage them.

For some enterprises, an asset manager could be involved managing physical assets. For example, an asset manager could be employed by either a hospital or a construction company to manage their assets. This could include managing the monitors, sterilizers, x-ray machines, electrocardiogram (EKG) machines of the hospital, or the dump trucks, cars and bulldozers of the construction company. The approach to managing these assets is to apply a value to them. Whether they are new or used, is not important. There is still a value that can be applied. The asset manager analyzes these physical assets against repair costs, resell value, or scrap value, and tries to maximize their return. Some large corporations have full time asset managers whose sole responsibility is to manage all of the corporation’s assets. From capital expenditures on new equipment, to selling off old equipment to pay for future repairs or spare parts, the asset manager can be an important resource to manage assets and their values.

What would happen if sales professionals managed their customers like an asset manager would? What would the approach be, and is there an argument to support such an idea?

All sales professionals have small, medium and large accounts they manage on a day to day basis. What one considers big, someone else may consider small. Are they big because of potential, actual business, or because they take up so much time? Because there are so many variables that go into how individual salespeople view their clients, there has to be agreed upon criteria to measure the value of the company’s customers. There has to be some basic guidelines about how sales should determine their top tier accounts, versus their lower ranked accounts. The following six criteria provide support for sales to manage customers as assets, much like an investment portfolio would be managed by a financial planner.

1. Come up with an asset grading system correlated to how much money each account spends.

Redefine what it means to manage and sell to your customers. Refer to them as company assets that are managed by sales. There is no hard and fast rule to be applied here. You can refer to your top tier accounts with any kind of reference you chose. As long as you make it clear that the company’s customers are to be viewed as assets. What you call these assets, is up to you. As long as they can be differentiated by the amount they spend with your company. For simplicity, we have used the following example as a reference to how a company might determine their “A”, “B” and “C” asset accounts, by how much these customers spend in a given year.

•    Customers spending $10,000.00 and more are considered “A” asset accounts.
•    Customers spending $5,000.00 to $10,000.00 are considered  “B” asset accounts.
•    Customers spending less than $5,000.00 are considered “C” asset accounts.

2. How many “A,B,C” assets is the sales person in charge of?

It’s surprising to know how many sales professionals and companies don’t grade their customer’s value. They tend to know a customer spends a lot, and have an understanding that they are important, but where they fit in the big picture is usually left to interpretation.  Everyone should know how many assets are being managed. It encourages competition amongst sales, and provides the internal support sales needs by demonstrating just how many assets they manage for the company.

3. Make everyone involved, regardless of position, aware of the grading system and value of the company’s customers.

It’s never easy for sales to run around trying to convince everyone just how important a customer’s value is. Often, they have to justify the action that needs to be taken by explaining who the customer is and how much they spend. Those that work with sales, often view them as simply trying to save their commission. It is much easier when everyone understands what type of asset the customer represents, and can immediately know what value they are to the company.

4. How many customers has sales moved from “C” to “B” assets, and from “B” to “A” assets?

Has the sales professional done a good job of upgrading his/her accounts? How many accounts have they increased business with, and how many have actually declined in business? Analyzing the total growth of sales is important, but equally important is which customers are growing, can continue to grow, and what opportunities still remain. Indoctrinating sales to constantly move accounts up the asset scale, will provide motivation to manage customers like an asset manager would.

5. How is the sales professional performing when it comes to customer retention?

What are the reasons for the decline in business at some accounts? Is it service related, or something else entirely? Understanding how accounts move up and down the asset scale encourages everyone, not just sales, to become active participants in reviewing what went right and wrong with a given account. Coworkers tend to assume that business lost is a direct result of how the sales professional handled the account. While it does play some role in lost business, there are other factors completely out of the salesperson’s control that play a part. When everyone understands just how much is involved in winning and keeping business, it becomes that much easier to set plans in motion to correct mistakes, and duplicate success.

6. Liquidate under-performing assets or develop a new plan?

The approach here is not to dump customers as a financial planner might with under-performing company stock. No company is in the business of pushing customers away. However, it is important to know which accounts are occupying too much time without rewarding hard work with orders. Every salesperson will be faced with an account that drains their time and the resources of coworkers. It is important to be aware of who these account are, and develop new strategies to move them up the asset scale. At some point, the account either has to stop taking up so much time, stop using your company’s price against you to lower their own pricing, or move up the scale.

Sales can often walk a fine line between business won and lost. They tend to spend a lot of time chasing accounts who may not produce the desired results. Often they are unaware of their top tier accounts, and what role they should play in their day to day responsibilities. It is up to the sales professional and the company, to understand why a given customer is not providing the same returns as they were. The ultimate goal is not only to increase total sales, but to grow all accounts and keep them moving up the asset scale.

Employment contracts can be of great value to the employer or employee depending on the language, restrictions, and requirements detailed in the contract.  For example, in 1987 when Bank of America CEO Samuel A. Armacost, was forced to resign, he had an employment contract that was written in his favor.  For three years Bank of America was required to pay him $47,000 each month along with all of his club memberships, health care and office space.  The bank was even required to continue paying the salary of his executive assistant.  An employment contract is meant to protect the employer or employee just in case a job ends negatively.

Some of the aspects established in a contract include the duration of the job, job duties, compensation, benefits, and the reasons for possible future termination.  When it comes to job duration, employers who find an individual they consider valuable can lock a person into their position for a set time through an employment contract.  Job duration contracts are very common in the entertainment fields.

One of the most common uses of employment contracts are to protect the intellectual rights of a company.  Many companies prohibit professionals from transferring to a competitor.  If a person works in a certain sector and is terminated, a contract can legally prohibit them from working for competitors.

Although employment contracts can be verbal, it is wise that they are written so that tangible documentation is available in the case of breach.  Many contracts are used to protect companies from law suits.  More employees are taking legal action against employers for what they consider unfair or unlawful termination, but employers are increasingly placing language in employment contracts to protect themselves from legal trouble.

Under federal law, there are certain contractual benefits that every employer must provide including a fair salary of at least minimum wage payment, lunch or bathroom breaks, and sick or maternity leave.  Employment contracts are vital to set the tone between the employer and employee.  A contract symbolizes the type of relationship they will have, and what each can expect from the other.

Employment contracts offer the value of security and protection.  If things don’t work out between the employer and employee, a contract establishes what will take place.  Over the years, as society has become more litigious, contracts are frequently used in the workplace.  Employment contracts are a valuable commodity that can be used to ensure each individual’s rights.

Mostanra elmondhatjuk, hogy kis hazánkban immár tradíciója van a CC-knek és SSC-knek. Sokakban azonban még mindig homályos kép él arról, hogy akkor ezt most eszik, vagy isszák, és ez teremt termékeny táptalajt mindenféle pletykáknak és legendáknak, arról, hogy hogyan is működnek ezek az izék…

Többen tudni vélik, hogy ez afféle „rabszolgamunka”, és úgy tartják, jobb óvakodni az ilyen munkahelyektől , mert ez tulajdonképpen egy nagy olvasztótégely: egy nagy légtérben kell dolgozni, ahol állandó rikácsolás van és no privát szféra.

Tény, hogy nem egy olvasóterem, de azért korántsem olyan . A napi munka folyamán gyorsan megtapasztalhatjátok, hogy a csoporttagok közötti gyors és hatékony kommunikációt, segítségnyújtást és végső soron egy nagyon jó hangulatú csapatmunkát segít elő a paravánokkal osztott tér. Szóval meg van azért mindenkinek a maga kis “kuckója”, amit kedvére kitapétázhat rajongott énekese, amorózója vagy dívája fotóival, akiktől megjön az ember munkakedve…(van hely macik, matchboxok és Batman számára is )

A másik horror sztori, amit beszélnek, hogy bele lehet őszülni a melóba, mert olyan monoton. Na, akkor Kedves Izaurák és Izaura jelöltek! -Minden munkakörnek vannak unalmas részei, az SSC munkának is, de van benne azért változatosság is bőven. A munkaerővel való gazdálkodás során a legtöbb helyen már nagy gondot fordítanak arra, hogy rátolják az egymáshoz közel álló munkakörökben dolgozókat, hogy minél több dologban ki tudjak próbálni magukat, minél többféle tapasztalatot szerezhessenek. Így amikorra -kb 1 másfél évet lehúztál egy csoportnál- tisztába kerültél az ottani munkafolyamatokkal, nagy valószínűséggel, fentebb léphetsz egy lépcsőfokot a ranglétrán, de minden bizonnyal valami komplexebb, izgibb munkát fognak rád bízni, hiszen addigra már túl leszel megannyi különböző tréningen is.

És az egy helyben ülés mizériája. (Miért napi 8-10 órát állni a pult mögött bolti eladóként az jobb? )

A munkahelyek ergonómiai kialakításánál odafigyelnek arra, hogy ezek a lehető legjobban szolgálják a dolgozók kényelmet. A rendszeres munkaközi szünetekben a modern irodaépületekben már általában megtalálható tetőteraszon, étkezőkben, kávézókban, vagy parkosított udvaron trécselhetnek egy kicsit a munkában megfáradt ifjak. Egyes helyeken extrém sportokat is űzhetsz, ha kedved tartja: bordásfalon függeszkedhetsz vagy csocsózhatsz a pihenőszobában.

Plusz egy érv a végére és ennek a fele se tréfa: az outsourcing szolgáltatókat jóval kisebb mértékben érinti a válság, mint más ágazatok vállalkozásait, hisz ez a biznisz eleve a költség csökkentésről szól, és most szeretne csak lefaragni mindenki a kiadásaiból! Így az itt dolgozók biztos, hosszútávú, tervezhető karrierre számíthatnak, amellett, hogy  munkahelyük többnyire modern esztétikai zsonglőrök szépérzékét dicséri, kényelmes, tágas, világos és reggelenként munkába indulván nem szükséges két napi hideg élelmet vinned magaddal…

Szóval minden éremnek két oldala van.

A szükséges plusz közhely:  Próbáld ki, és megszereted!

Anikó

If you are in business then you need a plan. Anyone that plans to consume significant resources of money, energy or time and intends to turn a profit needs to take the time to do a business plan. Your plan can vary from simple to elaborate and the time spent is not necessarily proportionate to the results you will achieve.

What Not To Do!

Do not put off developing your business plan until you have the “time”. The busier you are the more you need a plan.

Do not get stuck on idea inflation. You need just a few key factors to be successful, time, money, drive and common sense. Few businesses thrive on a very “new” idea. A new idea is harder to sell than an existing one because people are automatically skeptical. An investor is buying into you, not your product. You are your best asset!

What is a Business Plan?

Business plans are designed for a business to look ahead, allocate resources, focus of key points and prepare for problems and opportunities. Unfortunately, many people think of business plans only for starting a new business or applying for business loans. They are also vital for running a business. Businesses need plans to optimize growth and development according to priorities.

• Set your goals, responsibilities and deadlines to guide your business.
• Assign tasks to people or departments and set milestones and deadlines for tracking implementation.
• A practical business plan has 10 parts implementation for every one part strategy.
• Your plan should include a statement that requires its review and change of course corrections as necessary.
• Be practical.
• Business plans are about achieving your results. Your contents need to match your purpose.

Business Plan “Don’ts “

• Do not use a business plan to show how much you know about your business. In other words, do not toot your own horn.
• Do not be long-winded. No one will review your plan if it doesn’t get to the point.

A Standard Outline includes :

• Company Description
• Product or Service – Focus on Customer Benefits
• Market Analysis – Know your Market, how to reach them and their needs.
• Strategy and Implementation – Be extremely specific. This should include your responsibility with deadlines.
• Management Team – This may need to be added later is you are just starting.
• Financial Plan – Again, this will need to be adjusted as you grow in your business.
• Executive Summary – Highlights of your Company

So Get to It! Remember that old saying “If you fail to plan then you plan to fail”

CrowdEye is a new search engine designed exclusively for Twitter, the popular micro blogging service that has recently taken the world by storm. There are many services out there that have sprung up to capitalize on Twitter’s popularity, and it’s clear that the folks at CrowdEye have put a lot of effort into designing their own offering. While the site is still in beta, there are a lot of features here for the avid twitter user. Will CrowdEye become the first place you look to tap into the buzz on Twitter? I had some unexpected free time at my new office space today and thought I would test it out.

CrowdEye is designed to help you get a handle on the vast volume of new tweets posted every hour. Of course, Twitter offers its own search engine, but  CrowdEye is designed to offer “Zeitgeist” style functionality, allowing you to view statistics, links, and related keywords with every search. The site itself has a simple and clean Google style front page, with a list of suggested hot topics to save you from having to type them in. Type in any term, and you get a 4-part page of results with an activity graph, popular links section, tag cloud, and a panel of individual tweet results. By clicking on the graph, you can drill down to view tweets by the hour, while the tag cloud offers related keywords. Clearly, CrowdEye doesn’t want you to have to look elsewhere for any information. This is great for me as I like to see how things connect and intertwine.

In many ways, Twitter search is a tough nut to crack. Most folks tend to prefer following specific users and reading all their updates, rather than trying to sort through a list of individual tweet results. However, with Twitter becoming a forum for firsthand accounts of world events, CrowdEye seems like the perfect place to look for uncensored, personal news from around the globe. Following this logic, some current events searches were conducted to put CrowdEye through its paces. The first test case was a search for “Iran”. Since the conflict has died down in Tehran over the past weeks and months, it would be nice to be able to change the timescale on the hour graph. Right now, searches can go back for a maximum of 3 days, however it would be interesting to see how the volume of Iran related tweets has changed over a longer period of time. The ability to expand this timescale is missing from the beta, but hopefully it won’t be from the final version. The popular links section for this search offers five highly relevant news stories and blog articles that a lot of people have been linking to, along with one seemingly irrelevant link to the StumbleUpon home page. Since CrowdEye is in beta, this is probably not the final layout, but it would be nice to be able to see more pages of popular link results. The tag cloud of related keywords seemed mostly spot-on, with Democracy, Ribbon, and Protests among the top results. Finally the tweets themselves were a mixed bag, which is to be expected with the sheer number of tweets out there. It seems that many people have been trying to promote various unrelated websites by tagging them with the word Iran. Unfortunately, with only 140 characters to go on, it’s tough for CrowdEye to only index the relevant results.

Looking at these results, it seemed that a search for a more recent event was in order. Since Twitter is a dynamic and constantly changing clearinghouse for personal updates, the best tweets are usually about the newest news. Another current events search, this time for Urumqi, returned better results. Urumqi is the city in China where recent ethnic violence has broken out, and the Chinese government has been actively suppressing information about the riots there. It is all the more intriguing, then, to see what has made its way through to Twitter. This time the results were much more relevant. Gone were the few spam posts, replaced with many different news stories that offered a better view of the conflict than a reader could get from a single news source. Some users had even posted pictures taken in the region. It is quite possible that some professional reporters are now looking to Twitter for leads on their stories. Based on these results, it’s a potential goldmine of crowd sourced information. However many of the results were duplicates with the same headline and link, posted by different users. When CrowdEye moves out of beta, it would be nice to see some sort of filtering implemented to remove these from the results.

The site itself works very well, and the average user should run into few problems using it. One little glitch, however, is that a search often takes a few seconds to complete. While the delay is understandable, the results page shows a “No data to display.” message, with no indication that anything is loading. It would be easy for new users to think their search had returned no results and click away with the current setup, so it might be a good idea to put up an AJAX style loading graphic instead. Also, layout wise, the bulk of the results appear on the right side of the screen, while the left hand graph and tag cloud contain comparatively little information. One thing that the developers at CrowdEye can do is play around with the layout a bit and consider moving the graph and related keyword cloud to the right. CrowdEye’s layout is clearly modeled after the more Web 2.0 style search engines, but it’s unclear whether users actually find this interface easier to use. Implementing some sort of click tracking would be a cheap (probably free) way to see what users are actually doing on CrowdEye, which would allow the developers to tweak the interface accordingly. Good Idea, right?

Overall, CrowdEye is definitely worth a look, but it’s still clearly a work in progress. The site needs better filtering of results to increase relevance, and the interface would probably benefit from a few changes. Still, the site is already providing a good set of results for popular topics, which is clearly the goal. Even if you’re not blown away by the beta version, CrowdEye is a site that you should keep an eye on if you’re interested in staying current on Twitter.

Tired of working for someone else? Need flexible hours to work around your kids’ school schedule?  Want to put your mind to work creating something special and lasting? Becoming an entrepreneur may be the choice for you.

Here are five benefits—and warnings—about working for yourself.

1. You can set your own hours.

You may be the kind of person who works best while everyone else sleeps. That would be me!  Having your own business—Internet Company, owning a nightclub, writing free lance articles or doing other people’s taxes—might be just the approach for you.

Warning!  You may find that working for yourself is a 24-hour job.  If 10,000 paper dolls need to be printed and packaged by 8:00 a.m. tomorrow, you will have to stay up all night and do it.  Of course, when your business takes off, you can hire someone else to work into the wee hours as you rake in the profits while you snooze. Or If you are like me and work keeps your blood flowing you will be right there in the mix.

2. You can set your own agenda.

With your own business, you can determine just how you will operate.  Perhaps you want to groom poodles, or offer housecleaning services to housebound people, or teach volleyball to overweight children.  Whatever your vision is, you can put it into practice.

Warning!  Keep in mind that there needs to be a demand for the service or product you intend to offer.  If there are no poodles where you live, confining your grooming business to poodles only is not going to succeed.  On the other hand, if there are poodle owners in the area but they routinely go to the local pet store for their grooming needs, you can take up the challenge to show them why using your services is a benefit to them.  You might find out you have a knack for marketing to hard-to-win customers.

3. You can set your own salary.

As an employee, you can only increase your salary within the framework of the organization you work for.  With your own business, you can earn as much money as you invest time, energy, and creativity into it.

Warning!  You are going to have to earn every penny you make.  No one is going to hand you a cost-of-living raise, merit pay, or company-paid health insurance.  It’s all on you now to bring in those bucks with your determination and elbow grease. For me and opening a new venture I am putting everything I own into it and eating peanut butter and jelly for more meals a day than I will mention…be prepared to Sacrifice!

4. You can gain a sense of fulfillment.

Working for someone else helps them realize their dream.  By working for yourself you can get a sense of achievement and gratification from making your own dreams come true.  The excitement of growing your own business will keep work from becoming everyday and boring.

Warning!  You will have to perform some uninspiring tasks when you first begin, drudgery even. This could be getting over a fear of cold calling and having to picture the person on the other end in their pajamas with a big lollipop and bunny ears but once your business becomes successful, you can employ someone else to do the chores that bore or frustrate you.  Then you can focus on the aspects of your business that excite you and make you feel fulfilled like wearing pajamas at noon. Just Kidding…well maybe not.

5. You can satisfy your need for creative thinking.

Have you ever worked a job you enjoyed but felt frustrated because you had so many ideas on how to improve it that no one listened to?  Becoming an entrepreneur will satisfy those cravings for creativity.  You can take your own business in any direction you choose, coming at business practices, customer service, compensation, or marketing from completely new and unique angles.  Coming up with print, TV, or radio ads to market your business can open your mind to a whole new world of exciting opportunities.

Warning!  Creativity can be as addictive as potato chips.  Once the entrepreneurship bug bites you, you’re a goner.

And your bonus benefit…

6. You will learn something new every day.

Becoming an entrepreneur can be a fulfilling, satisfying, and lucrative step in your life.  Remember though that owning your own business means you are responsible for everything going on in that business.  Take some courses in entrepreneurship, read as many books about the process as you can, become a regular at small business workshops and locals business events, explore the advantages of schmooze -marketing.  Do everything you can to set yourself up for success.

Now, for your final warning…

Warning!  You might become very happy! I will take that and that lollipop too, enough of  these PB&J’s!

Oh it’s out there and EVERYONE can see it. You can shut out all the lights and people will still be coming to the door. You thought you got away with it. Yes we are talking about having your neighbor’s high school kid, the kid who is whipping up website after website at two hundred dollars a pop to pay for his spring vacation in Daytona. Sure you helped him out thinking it was to help him buy that new chess set and thought you were smarter than everyone else saving hundreds of bucks on your web site.

Think Again Smarty Pants!

It takes a lot of training and experience to give you the goods you need to have a successful web site presence. Your business is alive 24 hours a day and available in every inch of the world. The lights are always on and you can not hide. Why would you want to? This is an opportunity that you should never take for granted!

Whether you need a brochure web site to share general information about you and your company, a portal for you and your employees, social media customization, an ecommerce site selling your products or even a media website showcasing photography, videos, online classes or podcasts you need an experienced team to not only create a hip and cool look but also a website that works for you even when you are hiding…we mean sleeping.

It’s time to get your website out of the dark and Get Fresh…labs that is.
(We fully support smart kids who are business centric so tell “the kid” to check out our intern program)

What we can do: (and we are good at)
-Custom Software Applications
-User Experience Consultations
-Search Engine Optimization
-Social Media Customization
-Social Media Management
-Social Media Applications
-Social Networking Sites
-Content Managed Sites
-Database Driven Sites
-Brochure Web Sites
-Dynamic Web Sites
-PPC Management
-Ecommerce Sites
-SSL Installation
-Online Training
-Email Marketing
-Web Maintenance
-Employee Portals
-Catalog Sites
-Gallery Sites
-Flash Sites
-Blog Sites
-Web Hosting
-It/Design Staffing

Ask Yourself This:

What do you do when you know that a client is coming to the office? Or if you are the meet at the coffee shop kind of business person then what do you wear? Do you leave the pile of files all over the guest chairs? A pair of sweatpants and remnants of breakfast stuck on the sleeve of your shirt?

No Silly.. even you with that “pass it by” web site cleans off the files so the chair is found. Your website needs to be found too so optimize that baby! We know, we know, you wouldn’t be caught in a million years meeting with a client without your best outfit on. So don’t stop there! Call Get Fresh Labs and start dressing up your web site today!

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You had the meeting with Grandma and Uncle Joe. You winked at the banker and said “don’t worry in a short time I will be living off of my interest” and you skipped the overdraft protection products. You ordered the tent and giveaways for your big Grand Opening celebration and the day is here.

One problem no one knows about it! You get sick from eating those little hot dog surprises so they don’t go to waste and Grandma and Uncle Joe franticly start calling their banks to cancel the checks they wrote you to get your “no fail” business up and starting. What to do now? Should have added that overdraft protection right?

It’s time to get your business noticed and Get Fresh…labs that is.

At Get Fresh Labs, our business is your business. Whether it’s creating public relations campaigns that increase your visibility, capitalizing on new marketing opportunities, or helping you to develop the strategic partnerships that can dramatically enhance your business, our commitment is to help your business grow by leaps and bounds– in ways you might not have ever imagined.

Sure, we’re experienced marketing and public relations professionals with 20+ combined years of industry experience and a solid history of award-winning programs for our clients. And sure, we “go beyond the expected” when it comes to servicing our clients. But what really sets us apart in this industry, and what we pride ourselves on the most, is our fresh way of thinking. Fresh thinking that translates into smart and creative ideas about how to launch your business… or how to launch a new product in a competitive marketplace. Fresh thinking that puts you in front of the right audience … or on the front page of your target newspaper or magazine. Fresh thinking that, above all, takes you anywhere you want to go …and takes your business to new heights.

We are a different kind of business center. One that is not afraid to try something unexpected, creative or even a fun approach to business. We even offer  Office Space For Rent and  everyone can relate to humor.

Fresh thinking = Powerful results. We have a staff that is not only dedicated and passionate about your business, but who knows what it takes to get you exactly where you need to be.

What we can do:
1) Media Relations Strategy – Development of an ongoing media program that develops your company as the leader in your category, market or town.
2) Public Relations Tactics – Our Freshologists will develop and present your media releases and story ideas to the appropriate media outlets as well as social media exposure.
3) Post Public Relations Tactics – Learn how your business can maximize its exposure though integrated PR and Marketing efforts that showcase your recent publicity.
4) Creating Freshness Around The Clock – Developing a unique story that you can that the Media find just “darling”. Don’t like to write? No worries, we can do that too!
5) Discovery – The process of finding those particular story hooks inside your business and will garner the attention you need across multiple media outlets. We will host Get Fresh events that will further guarantee your exposure in your market, deepening your relationship with the media and relevance to your clients.
6) Interim PR Management – Let our Freshologists become your PR department. Experience the power of implementing a consistent, creative public relations strategy.
7) Provide YOUR Company with a Professional Appearance- Whether a meeting, a presentation or a full out event, we have got you covered with space and good food.

WE don’t just rent office and meeting space but we put on an event for your business- One that will WOW current and prospective clients. Call us- You will be surprised that it is about the same you will get else where for JUST the “space”! Seriously, we know how to put on an event and we even will be your staff for it!

Ask Yourself This:

How would it feel to be the talk of the town? Better yet how would it feel to have people respect you as the authority in your business category?

Respect from others can about guarantee that people will want whatever you are selling. So Get Fresh and call us to start your marketing and public relations campaign today!

Did you ever hand over your business card, go for the shake with a prospective client and after they quickly glance at your card they pull their hand away and say ”thanks, we will call YOU”. Ouch that HAS to hurt. The bad part is that you will leave thinking they will call you and when they don’t you just don’t understand why.

Have you ever received a phone call at your place of business and the person on the other line started asking for low mien, an extra egg roll and yelled at you to not forget the duck sauce this time? Instead of hanging up, ask them who they are calling. Yeah, they have it right, they are calling you.

We all think we have the best ideas for the “face” of our business and that our image is cool and that others “get it”. Have you ever asked your clients what they think? Or even your kid brother who you know has heard what you do five hundred times over Sunday get together’s? Well ask them. It may not be what you want to hear.

It’s time to face up to your business image and Get Fresh…labs that is.

There is more to creating and promoting a brand than making a cool logo and catchy tagline. In fact, a logo and tagline are just representations of your brand. Don’t just maintain your brand, create or recreate it to promote itself!

Get Fresh Rules For Branding:

1) Pinpoint- Be specific
Know what your brand stands for, and know what your brand delivers. Your brand deliveries should be specific and attainable, and you should be able to communicate them clearly. This is what will make your brand stand out from your competition.
2) Be Strong- Grow some muscles
Once you know what your brand stands for and delivers, don’t be shy…show off. You need to make everyone else believe you’re the leader of the pack in your area of expertise. Don’t mumble about what your company does. Say it with “musclability” and conviction.
3) Constancy- Keep the flow steady
Get your brand message out there and keep a steady pace. It will take some time…hold those horses but keep that giddy up ready! A consistent message and a positive customer experience are critical elements to building your brand. So get out your calendar and get that routine down pat.
4) Honesty- A virtue YOUR business must possess
This one is simple: Do as you say and say as you do…every time! Don’t offer anything….we mean anything… if you can not follow through on it! Integrity goes a long way and karma counts even in business.
5) Push yourself but not the customer
Get your brand message out there. Then get it out again and again and again. People are inundated with ad after ad, call after call each day. It’s not only critical that you try to stand out from the competition but it’s equally important that you are not forgotten. One thing to remember is that not everyone will need what you are offering and in that case remember to thank them kindly because they just may know someone who does!

What we can do to help you.
-Brand Concepts
-Logo Design
-Business Identity Products
-Social Media Design Support
-Promotional Design
-Vehicle Graphics
-Private Label Lines
-Apparel Concepts and Design
-Banner and Signage
-Email Marketing Newsletters
-Print Newsletters
-Magazine and Periodicals
-Advertising Design
-Web/Media Design
-Fine Art- Yes we are that creative!

Ask Yourself This:

Or rather do this: Next time you get someone’s business card take a quick peek…don’t let them see (this takes practice). Ask yourself, “what does their image say about them?”

If It has you tasting Chinese food, be kind and say “hey have you ever stopped by Get Fresh Labs?” If they gave you that impression then you know the answer. Then shake their hand and say “I will call you and give you their number.” Remember…karma? Do the right thing and we will treat you to an eggroll with extra duck sauce next time we see YOU!

We know that you may tell everyone that business is great, spectacular even. Or that the economy is bringing your business down. It’s not you right? You should think about that. People need stuff. People are still buying even if in smaller amounts but every business is still divvying the same percentage and some may even be taking a hiatus blaming the economy and giving up.

Can you hear this? Listen hard. If we were any closer we may do knock-knock number on your head. Opportunity!

Now is the time to reinvent your business.

It’s time to Get Fresh…labs that is.

We are experienced and will create a custom methodology that will not only help your business survive in the current economic climate but rise above your competitors. We have the basics down and will analyze your current business strategy (if you have one), help you to understand and implement emerging marketing techniques and we will even hold your hand for a while.

Get Fresh Labs believes that their will be a good handful of super star entrepreneurs who will see the opportunity and run with it. Here are some of our thoughts:

Entrepreneurs Are Free And Unflustered
The good news to the massive amounts folks losing their jobs is seeing that the people who who felt stuck in certain positions and afraid to go out in entrepreneurland to pursue their dreams are now free.

Recessions Gives Way To Fresh Start-Ups
Many of the largest companies in the United States were founded during a recession. Companies like Burger King, Hyatt, FedEx, Microsoft, and CNN were started by entrepreneurs during some of the toughest economic years in our country.

Entrepreneurs Are People Who You Can See and Trust
Most people you think will say that  large corporations make a generally or somewhat positive contribution to the public good. Yet, ask many consumers and they will disagree. In reality it is clear that consumer trust in businesses in general is 50% lower than last year. Talk about staggering. This is due to folks just plain not trusting the Big Guys. Entrepreneurs work hard to earn the trust of each client as they create solutions and services needed in the marketplace. Consumers recognize this effort and respond to it with cha-ching.

Changing Markets Demand Innovation
An entrepreneur is someone who is willing and able to convert a new idea or invention into a successful innovation. In today’s climate needs have changed and so should the offerings follow. It is time to start thinking differently, thinking fresh.

Lighting Up Local Economies
Folks are community-oriented, and they come together, especially during rough times. Local businesses and entrepreneurs are hailed as heroes by their communities because they provide local jobs and inspire confidence in the economy. They create fireworks in their community.

Ask Yourself This:

When things seem tight and you are not sure when you will be able to eat at your favorite restaurant again ask yourself what do I have to lose?

We mean by changing the way you currently do business. Forget the news, the naysayers and the electric company who has given you that extension and stand tall. Give it a shot what do you have to lose? Nothing, thats what. Get Fresh Labs says “Come-on in, it’s on us for a day!” Even the snacks are free.

hai un’attività del terzo settore?  

un’impresa ? 

uno spazio artistico?

sei un business center?

APRI UN COWORKING

CON NOI !

Reserve um lugar na sua agenda. O IBM Venture Capital Forum acontece no dia 18 de agosto, no Innovation Center, em São Paulo. O evento trará apresentações, discussões e palestras, que além de explicar o envolvimento da IBM no mercados de TI e capital de risco, colocará em pauta soluções corporativas de gestão e sustentabilidade.

Local: IBM Business Center da rua Tutóia, 1157, Paraíso, São Paulo

Data: 18 de agosto (8h30-12hoo)

*siga a gente no nosso novo twitter @endeavorbrasil

Coworking e Business Center: Altri “Punti di Vista”

Sabrina Pugliese ho 26 anni e sono socia di META Obiettivo Dialogo  società di consulenza aziendale, di Torino. La nostra attività nasce da una profonda rivisitazione del concetto di consulenza ed è  il risultato di una continua condivisione di esperienze e di sapere, si concretizza sia in collaborazioni con persone di varie estrazioni professionali che nella condivisione degli stessi spazi lavorativi con i nostri affiliati.
Come puoi capire il passo verso la realizzazione di un coworking è stata la naturale evoluzione di uno dei servizi che già venivano proposti ai nostri affiliati. Infatti META COWORKING  ha la tipica struttura dell’incubatore d’impresa  con l’ innesto   degli  aspetti di socialità, collaborazione e informalità propri del coworking. Oltre a mettere a disposizione i locali, le postazioni lavoro e il nostro desiderio di condivisione, diamo anche l’opportunità (a chi lo richiede),  di verificare la propria idea imprenditoriale eventualmente scortandolo nella sua realizzazione (es. aspiranti imprenditori) e/o  di attivare nuovi progetti.  Inoltre offriamo anche la possibilità di fruire di alcuni dei servizi tipici di un businnes center (es. ufficio virtuale, assistenza segretariale e ufficio ad hoc)e questo è il motivo per cui META COWORKING può essere definito “ibrido”.

Abbiamo circa 15 postazioni per il coworking. Un ufficio direzionale riservato al Businnes Center, Sala riunioni, area relax e possibilità di fruire di un piccolo cucinino.  Ovviamente c’è la possibilità di utilizzare tutto il materiale e le attrezzature  proprie di un ufficio.

Beh, in effetti Torino non ha la vivacità e l’attitudine ai servizi che hanno Roma e Milano e ogni iniziativa proposta in qualsiasi settore ha un periodo di incubazione più lungo, non a caso la maggior parte dei nostri coworker e affiliati viene da fuori città!

Innanzi tutto il target è differente non solo per il profilo professionale / imprenditoriale ma anche dal punto di vista sociale e quindi nell’approccio.  Bisogna aggiungere che l’abitante di un coworking è normalmente  un libero professionista che è abituato a lavorare da solo ma sente la necessità di condividere le proprie esperienze e vivere la socialità del lavoro.  Vorrei fare presente che il coworking ha un significato profondo (non a caso noi scriviamo “essere un coworking”) e non deve ridursi a una strategica operazione di marketing.  Come mai in molti si affannano a tracciare un confine tra “Business Center” e “Coworking” sottolineando con velata indignazione gli aspetti affaristici del primo ed esaltando le caratteristiche di iniziativa sostenibile e soluzione creativa del secondo? Cosa c’è oggi di più “sostenibile” e creativo del realizzare e mantenere in vita un’impresa che crea reddito onestamente? E cosa rende così differente un’attività di  coworking che guadagna altrettanto onestamente i propri soldi? La gestione dello spazio. Null’altro.   Si, perché gli aspetti di socialità del lavoro, di flessibilità, di condivisione, di interazione e collaborazione sono qualità essenziali e riconoscibili del fare impresa.

La riservatezza non è un elemento esenziale del coworking, infatti si parla di condivisione e non di separazione. Piuttosto è un elemento fondamentale per chi fruisce del business center e infatti i locali sono separati.

Si, si tratta di WiO. 

WiO è l’acronimo di Work It Out,  ovvero la ricerca di una soluzione a un problema o a un dubbio;  ma non solo:  rappresenta anche la soluzione stessa  con la proposta del progetto “making work nomad”. E’ una iniziativa   rivolta a  tutti coloro che  credono nel  “lavorare insieme”  e che hanno  l’esigenza e la possibilità di  destinare uno spazio della loro attività alla realizzazione di un coworking.  Dopo aver attivato meta coworking  , abbiamo deciso di esserne un vettore di conoscenza e ci piace l’idea di facilitarne l’approccio.  L’obiettivo di WiO  è duplice: si propone sia di sensibilizzare la società attraverso il canale di Internet e la potente leva del “tamtam”, sia di realizzare una rete di coworking al fine di supportarne e coordinarne la crescita, lo  sviluppo e la promozione.  Non siamo gli unici referenti sul territorio nazionale, ma ci anima la ferma volontà di rendere accessibile a tutti la possibilità di guadagnare affittando le scrivanie o le postazioni-lavoro eventualmente in disuso.  Non vogliamo creare barriere sociali e professionali e nemmeno dar vita una imprudente competizione favorendo talune categorie di servizi a discapito di altre: questo proprio perché il coworking è, prima di tutto, sinonimo di libertà di condivisione e partecipazione.

Siamo anche su Facebook                                                                                                                                

Si parla spesso della differenza  tra  Coworking  e Business Center  ma c’è ancora molta confusione. Proviamo a fare un po’ di chiarezza leggendo l’esperienza imprenditoriale di un interlocutore di spicco nel panorama dei Business Center.

 Ciao Gianluca, a tuo avviso qual è la sostanziale differenza tra la tua attività e quella di un Coworking?

Il business center nella mia visione è un centro di servizi al servizio delle imprese.  Limitandomi al solo servizio del noleggio uffici, e quindi non considerando sale riunioni, servizi di risposta telefonica e domiciliazioni è come un insieme di uffici in miniatura di dimensioni diverse. Nel business center il noleggio di uffici è il core business dell’attività, nei coworking operativi in Italia, il noleggio della postazione di lavoro è un completamento di un’attività principale. Entrambi però ospitano clienti che sono imprese e professionisti che hanno bisogno di una scrivania dove lavorare, una connettività, una linea telefonica. In un caso all’interno di un proprio ufficio in un altro caso condividendo una grande open space.

Secondo te l’esperienza americana  è in qualche modo replicabile anche da noi? Possono coesistere Coworking  e Business center e in che modo?

Ritengo che nei momenti di crisi e congiuntura economica, la mente umana ha più tempo per pensare e le idee si moltiplicano. In questo periodo in cui alcuni centri uffici non sono completamente pieni, degli spazi possono essere noleggiati in formula desk sharing e proposti a prezzi più contenuti rispetto ad un ufficio “chiuso” e non condiviso contemporaneamente con altre persone. Il coworking potrebbe occupare una parte del centro uffici e magari intercettare un target che accetti la condivisione simultanea dello spazio.

Parlaci della tua attività, da dove nasce l’idea di costituire una rete e quali difficoltà hai incontrato nel portare avanti il progetto.

L’idea ha preso forma nel 2005, in quell’anno internet ha cominciato ad essere sempre più usato per cercare anche uffici attrezzati a tempo. A livello organico l’unico sito era Pagine Gialle ma nella nostra categoria i primi inserzionisti erano noleggiatori di box/uffici e non business center.  Ho pensato ad un portale non gratuito che unisse una quindicina di centri ufficio e onestamente non immaginavo che oltre 50 colleghi in meno di 4 anni si sarebbero fidati di me e del progetto.

Le difficoltà per la verità nascono ora, siamo cresciuti di numero, ma restiamo sempre soggetti giuridici indipendenti ed ogni centro ufficio partecipa con intensità diversa alla vita del gruppo: riunioni periodiche, blog, ricerche, proposte… Stiamo pensando come evolverci per non essere ingessati.

Chi sono i tuoi interlocutori privilegiati? O meglio, chi e perché decide di aderire a “uffici arredati”?

Negli ultimi tre mesi abbiamo ricevuto tante richieste di adesione da centri ufficio di nuova apertura, consolidati e con presenza mondiale e mi viene in mente la Regus, da chi ha uffici liberi e pensa di avere un centro ufficio. Gli interlocutori sono quindi i proprietari degli spazi o i gestori del centro uffici. In genere chi mi contatta ha un’idea precisa di cosa facciamo e chi siamo, “correggo” solo chi ci definisce in modo riduttivo un portale. Siamo nati come portale, ora siamo il network di settore più capillare, presenti in 13 Regioni, abbiamo sviluppato contrattualistica in lingua italiana e inglese, agevoliamo il passaggio di clienti fra centri ufficio di città diverse.

Quali criteri adotti per la selezione dei tuoi affiliati?

Gestisco un centro uffici dal 2001, molti centri pur non facendo parte del network li conosco già, in altri casi cerco e cerchiamo con i colleghi di visitarli (in questi giorni sarò a Firenze per vedere un centro uffici) per farci un’idea del futuro collega. Abbiamo avuto richieste di adesione da professionisti con uffici non utilizzati che avrebbero voluto ricollocare, da persone con meno di 100 metri quadrati di spazio. Ecco in genere chiediamo la presenza di una sala riunione, di un servizio di segreteria, di almeno 4/5 uffici arredati e non accettiamo adesioni di chi ha qualche ufficio libero all’interno del proprio studio.

Qual è la piazza più ricettiva e quale la più ostica?

Il maggior numero dei centri uffici è presente a Milano e Roma città in cui in alcuni casi si servizi si vendono da soli. Non ci sono città ostiche, alcuni colleghi operano in realtà piccole come Carpi, Formia, Cuneo ma hanno un centro uffici “parametrato” alla domanda della città in cui sono presenti.

Come mai stai dedicando attenzione e spazio ai coworking? Cosa ti colpisce di questo fenomeno e perché pensi che i media abbiano dato più spazio a questa iniziativa piuttosto che ai business center?

Parto dalla seconda domanda e riconosco la capacità a molte agenzie di comunicazione titolari di coworking di essere arrivate dove noi non siamo stati in grado di arrivare per mancanza di contatti, alla tv (Canale 5), alla radio (Radio Capital), alla carta stampata (Repubblica, La Stampa, Il Sole 24 Ore). Da qui poi è facile leggere di coworking in blog, comunicati online, ma a me fa solo piacere poiché se qualcuno scopre che esiste la scrivania condivisa cercherà anche l’ufficio condiviso e troverà noi. Ho parlato di coworking in un convegno dove sono stato invitato a Vasto in Febbraio, ma in ufficiarredati.info ne parliamo anche da prima e questo perché sono attento a ciò che gira intorno a noi nel web e che penso possa avere successo.

Credi che gli aspetti peculiari siano la socialità del lavoro e il basso costo oppure qualcos’altro?

In questo momento penso che “faccia fico” essere in un coworking, ma certamente il costo contenuto di una scrivania condivisa è un elemento importante che spinge alla scelta del coworking. Per chi deve iniziare un’attività rappresenta la soluzione più economica per lavorare in uno spazio attrezzato. La socialità è certamente un elemento positivo, apre la mente, il confronto agevola la crescita, ma non è per tutti lavorare in un ambiente condiviso, condiviso da persone diverse dai colleghi di lavoro. Verrò smentito quando le multinazionali cominceranno a preferire il coworking al business center.

Qual è la differenza tra un day office in un business center e una giornata in un coworking?

Bella domanda, che andrebbe fatta ai clienti. Io dico c’è chi può lavorare un giorno in un coworking, c’è chi però per fare selezioni, trattative d’affari ha bisogno di pareti, porte chiuse dove poter lavorare con la massima riservatezza. Pensando all’Università, si può studiare (a Roma ad Economia e Commercio c’era l’acquario un grande spazio con centinaia di posti a sedere) in spazi condivisi con porte che si aprono e chiudono e persone che bisbigliano, ma si può studiare nella propria stanza in piena libertà magari con il cellulare o il telefono che squilla. In entrambi gli spazi si studia è il modo in cui lo si fa che è diverso.

Alcuni tuoi affiliati hanno aperto lo spazio al coworking. Cosa ne pensi?

Al momento lo hanno fatto i colleghi di Prato di Very Office e Udine Ufficity, qualcuno ci sta pensando un pò come dicevo prima come strada per elevare l’occupazione del centro uffici. I Business center non sono tutti centralissimi, posizione secondo me quasi naturale in un coworking come luogo di socializzazione, questo potrebbe non agevolare l’apertura di coworking in alcuni business center. C’è un altro aspetto molto importante, il centro uffici ha costi molto più alti degli spazi coworking (soprattutto costi del personale) e quindi gli spazi devo essere fonte di reddito per la sostenibilità. Il prezzo mese di una scrivania in coworking è compreso tra € 200,00 e € 350,00 di molto inferiore al prezzo di un ufficio a noleggio in un centro uffici.

Quale gradimento stanno riscontrando?

Ne ho parlato venerdì con le colleghe di Prato che mi hanno detto che al momento hanno alcune richieste, ma non sono state contrattualizzate. Le richieste sono state fatte da persone che vedono nel prezzo la barriera di passaggio dalla scrivania condivisa all’ufficio attrezzato. Leggendo giornali e blog ci sono toni entusiastici e molto interesse nella formula del coworking come risposta ai professionisti nomadi che possono tagliare i costi e socializzare.

Riferimenti web: www.ufficiarredati.it www.italyofficerental.com www.domiciliazione.com 

Facebook: www.facebook.com/group.php?gid=50647078526

Grazie Gianluca per il tuo tempo e per la schiettezza delle tue risposte

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