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Blogs about: Business Communicator

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Compelling Storytelling(SM) Takes Center Stage

chrisbenevich wrote 8 months ago: We Tell Stories won an award at SXSW. When I got my new Citi card in the mail, it was accompanied by … more →

Tags: compelling storytelling, marketing copywriter, writing consultant, A Storied Career, dr katharine hansen, SXSW, We Tell Stories

Word Choice, Nanobots, and Business Mission1 comment

chrisbenevich wrote 9 months ago: You’re probably reading this post’s title wondering how the heck I’ll make a conne … more →

Tags: compelling storytelling, marketing copywriter, writing consultant, Freelance, Mission Statement, Nanobot, Remote, Virtual

Upcoming Events and Interviews

chrisbenevich wrote 9 months ago: 3/18/09 Moderating Chicago Women in Publishing’s marketing panel for advanced freelancers 3/27 … more →

Tags: compelling storytelling, marketing copywriter, writing consultant, business mistake, CWIP, examiner, Freelancer, storied career, Story

Recession-Proof Your Business

chrisbenevich wrote 9 months ago: Can you rebrand your company, repackage your services, or adapt your operations (think online market … more →

Tags: compelling storytelling, marketing copywriter, writing consultant, Business, Online Marketing, rebrand, recession proof, Repackage, success story

The Worst Networking Advice at the Worst Possible Time

chrisbenevich wrote 10 months ago: Lord knows we all need support and advice on how to boost business and our careers right now. CNN.co … more →

Tags: compelling storytelling, independent writer, marketing copywriter, writing consultant

Does the writing on most websites s*ck?

chrisbenevich wrote 10 months ago: 37 signals thinks so. Readers agreed: this concise post got quite a range of comments. What do you t … more →

Tags: marketing copywriter, writing consultant, Information Architecture, Navigation, user interface, Web Writing

Compelling Storytelling Site of the Day

chrisbenevich wrote 11 months ago: I’m really excited how many people see the applications for storytelling beyond fiction! Panac … more →

Tags: writing consultant, marketing copywriter, Panache, Storytelling, explore chicago, choose chicago., huffington post

Help Me Help You: Networking Tips You Don't Want to Hear3 comments

chrisbenevich wrote 11 months ago: I frequently receive requests for referrals through the various professional organizations I’m … more →

Tags: freelance writer, independent writer, networking, Job Search, Referral, word of mouth, Professional

Compelling Storytelling in an Attention Economy

chrisbenevich wrote 11 months ago: Dr. Tony Karrer asks on his award-winning e-learning blog, “How do we get into the attention e … more →

Tags: marketing copywriter, writing consultant, Attention Economy, compelling storytelling, E-learning, eLearning, IBM

Mission Statement: From CorporateSpeak to Guiding Principle

chrisbenevich wrote 11 months ago: As you’ve seen from previous posts, Panache Writing, Inc. is the culmination of five years of … more →

Tags: writing consultant

The Hellpful "This Is Hell"

chrisbenevich wrote 11 months ago: I’m a fairly regular listener of “This Is Hell,” an independent, irreverent, hard- … more →

Tags: writing consultant, marketing copywriter, This is Hell, compelling storytelling, Chuck Mertz, 89.3

Language and Web 2.0

chrisbenevich wrote 11 months ago: I tweeted about this and wanted to say a bit more. Robin Good indeed made a strong case for what … more →

Tags: writing consultant, marketing copywriter, Web 2.0, language, socialtext, cultural integration, embedding technology, learning style

Your Perfect Customer

chrisbenevich wrote 11 months ago: This time of year, we put into motion the aspirations and goals we set for ourselves and our busines … more →

Tags: writing consultant, marketing copywriter

Panache Writing, Inc. Portfolio Up and Running

chrisbenevich wrote 11 months ago: Please post your comments, compliments, and kvetches. Show the class what you’re doing with yo … more →

Tags: freelance writer, independent writer, Portfolio, Feedback

How Dave Eggers Finds A Wider Audience for Storytelling

chrisbenevich wrote 11 months ago: The Utne Reader’s 50 Visionaries piece tipped me off to Dave Eggers’ Voices of Witness p … more →

Tags: freelance writer, independent writer, Storytelling, audience, sound-bite

Are we there yet?

chrisbenevich wrote 1 year ago: Good old Bart Simpson. Endearing himself to everyone squished inside the family car, he couldn … more →

Tags: freelance writer, independent writer, 2009 Budget, Creative Direction, Sticky Website, marketing strategy

Thank You

chrisbenevich wrote 1 year ago: Panache Writing, Inc. is a dream come true for me. I get to spend every day in service of what I lov … more →

Tags: freelance writer, independent writer, writing, Launch, Goals, Better communication, Panache

Three Tips for Successful Business Expansion

chrisbenevich wrote 1 year ago: To expand a business during a questionable economy takes gumption, creativity, a good offering … more →

Tags: freelance writer, independent writer, Grow Business, attorney, bank, vendor office, Business Model

How Does a Company of 1 Support Projects of Scope?

chrisbenevich wrote 1 year ago: I’ve heard this question a couple times in the past month, so I figured it’d be a good t … more →

Tags: freelance writer, independent writer, writing for web 2.0, writing consultant, writing team, copywriting department


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