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Crowdsourcing And Transparency In Customer Support And Customer Service: Two Key Trends For 2015

Applegate, the successful purveyor of humanely raised and slaughtered meats, employs a transparent self-service approach to customer service, making use of a community software platform called “Get Satisfaction.” Applegate regularly fields specific, detailed and emotionally charged questions about both the meat and the packaging in which it is conveyed. 71 more words

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Windows Gets Too Much Blame (And Credit) For The State Of The PC Market

PC sales have been waning or, at best, stagnant for a few years now. Many pundits and analysts seem to blame lagging PC sales on the tepid reception of Windows 8. 41 more words

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Pepsi, WeatherTech, Doritos, GoDaddy, and Dove and Predicted to Score Big In Super Bowl

Fewer than half of Super Bowl XLIX’s advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys. 13 more words

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Is Dynamic Scoring of Tax Bills Ready For Prime Time?

The House has instructed the Joint Committee on Taxation and the Congressional Budget Office to factor in the macroeconomic effects of tax law changes when calculating the official budget score of revenue bills. 29 more words

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Oil from the Arctic National Wildlife Refuge: Uncompetitive and Insecure

How odd. On 16 January I posted a blog here about the dubious economics of the tar-sands industry and hence of the Keystone XL pipeline. The blog began with an analogy to the economic implausibility and national-security risks of oil* from the vast Coastal Plain of the Arctic National Wildlife Refuge (called ANWR by those who want us to forget it also teems with wildlife). 36 more words

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See-through Yoga Pants And Other Transparency Issues: Wooing Today's Values-Based Customer

When millennials (the generation of customers born 1960-1980 that is the largest generation in U.S. and world history) do business with a company, they’re more likely than previous generations to care about that company’s social values: its social responsibility, sustainability and ethics in treating employees and suppliers, according to research by Boston Consulting Group and Barkley. 74 more words

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Clinton Health Matters Initiative, Kaléo Partner To Reduce Prescription Opioid-Related Deaths

In an effort to reduce prescription opioid-related deaths in the United States, the Clinton Foundation has decided to join forces with Kaléo, a privately held pharmaceutical company known for its emergency treatment product for opioid overdoses. 13 more words

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