Tags » Business Intelligence

How to Unlock the Potential in Your Business Analytics

Analytics are your company’s map to success. They highlight profitability and losses so you can recognize which opportunities will put your business ahead of the competition. 52 more words

Business Intelligence

Business Analytics Company RJMetrics Raises $16.5M Round Led By August Capital

RJMetrics, a company saying it provides sophisticated data tools to businesses of all sizes, is announcing that it has raised $16.5 million in Series B funding. 277 more words


Use Behavioral Marketing To Up The Ante In The Age Of The Customer

In March 2013, Silverpop commissioned Forrester Research to evaluate how marketers are leveraging automation in their customer engagement processes.  If you remember reading my blog post “ 355 more words

ECommerce "Best Practices"

The Holy Grail of analytics: How to get purposeful big data

How one Australian tram company is using the Internet of Things to get purposeful data that delivers reports to central ops and real-time alerts to maintenance techs and passengers. 73 more words

Business Intelligence

Small Biz Data Intervention – Strike a Balance to Make Sound Decisions

Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. 661 more words

Marketing Momentum