Blogs about: Business Media Strategy
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The future is the network
From The Sipa Online Publishing and Marketing Summit. I had meant to blog live, but the sound of my keyboard was distrubing the delegates! Anyway the first post from the event tries to summarise the e… more →
Neil Thackray's Business Media Blog
The future is the network
neilthackray wrote 1 week ago: From The Sipa Online Publishing and Marketing Summit. I had meant to blog live, but the sound of my … more →
Wringing our Hands about paid content and advertising
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neilthackray wrote 1 month ago: I didn’t manage to get to the AOP Conference last week, but no surprise that it appears the di … more →
The End of B2B in Print or the Beginnning?
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neilthackray wrote 2 months ago: Emaps decision to make a dramatic change to the editorial structureof Local Government Chronicle is … more →
Can we make a value add model for online recruitment
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neilthackray wrote 2 months ago: First, apologies to those who come her regularly for the lack of posts over the Summer. I have spen … more →
The Tend to Zero Risk
neilthackray wrote 4 months ago: One of the reasons so many media companies are in trouble is the simultaneous crisis in all revenue … more →
The Future for B2B May Not Be In Content
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neilthackray wrote 6 months ago: A study by Outsell (only available to subscribers) surfaces one of the underlying systemic issues af … more →
User Engagement The Economist Way. It's Good for Your Elf.
neilthackray wrote 6 months ago: I had itended to keep blogging live from the Publishing Innovation conference, but my battery died! … more →
Tackling the B2B Ad Sales Problem
neilthackray wrote 6 months ago: I have spent the last couple of weeks reviewing some investment opportunities some early stage busin … more →
A Green Field Opportunity for Business Media
neilthackray wrote 7 months ago: Paul Conley has a wise take on the current health of business media. He was also one of the first t … more →
Personalisation of Content as a Route to Revenue
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neilthackray wrote 7 months ago: Image via CrunchBase In earlier discussions on this blog we have summarised the two big challenges f … more →
Guardian Breaks Free From Old Model Publishing
neilthackray wrote 7 months ago: Image via Wikipedia The Guardian is up to something very interesting. The have released a beta of a … more →
Making Online Advertising More Effective
neilthackray wrote 8 months ago: Image via CrunchBase The controversy around the privacy issues that arise from behavioural advertisi … more →
The Answer to the B2B Online Content Conundrum Is a Hybrid
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neilthackray wrote 8 months ago: B2B Digital content model B2B Content Model One way of of thinking about the new content model for B … more →
Thinking About the B2B Paid Content Problem
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neilthackray wrote 8 months ago: Rory rightly notes that I haven’t posted much about the paid content model. Let’s have … more →
Quantitative Easing And the Business Media Economy
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neilthackray wrote 9 months ago: The Bank of Englands announcement last week that it plans to use quantitative easing to restart the … more →
Recruitment Advertising Opportunity Is Ripe for Picking
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neilthackray wrote 9 months ago: We haven’t talked about the elephant in the room – recruitment advertising. The profit … more →
One Press, One Paper, One Day - Emaps Vision of the Future for Mags
neilthackray wrote 9 months ago: There was a most interesting announcement last week from Emap Inform, the APAX/GMG backed publisher … more →
Bad Results Must Lead to New Future
neilthackray wrote 9 months ago: There is a raft of results announcements due, with Reed Elsevier already reported and announcing a … more →
The Value of Information Model
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neilthackray wrote 9 months ago: In the last few posts I have been wondering about the right questions to ask ourselves and looking a … more →
