Tags » Business Models

Branded events: Growing, but at what price?

Is event planning a core competence for news organizations? For The Atlantic, events are rapidly becoming a major part of its business model: Their 125 events brought in close to $10 million last year, which accounted for nearly 20% of its overall revenue, according to… 161 more words

Start here

Why do 70% of startups fail within the first 2 years (source: http://www.sba.gov)? How are some companies more successful than others? What makes a select few companies dictate the market and eventually become gorillas of those industries while others perish? 122 more words

Strategy

Beyond Human

“Robot” journalists can’t compete with humans at the things humans do best – Slate Magazine

Slate had an interesting piece the other day about “robot” journalism, doubtless prompted by the… 782 more words

Future Of News

The Return of Branded Entertainment

I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment.

You can find my piece, … 6 more words

Advertising

Gary Hamel: "Change itself has changed"

Manage Change in a Hyper-Changing World

by Big Think Editors

May 1, 2014, 12:00 AM

There is so much attention being paid today on how to embrace change. 407 more words

Business Models

How to Shoot the Moon with D2C Sales

In an earlier Scholarly Kitchen post I noted that just about all university presses are trying to sell books directly from their Web sites, but that overall the success rate is not outstanding. 1,647 more words

World Of Tomorrow