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This is NOT legal marketing: Findlaw Edition

A recent article on FindLaw Selling Pre-SEO’d Websites has the Legal Marketers Extraordinaire¬†group on Facebook debating: Is this ethical? Or just disgusting.

In short, Findlaw will “sell” (rent) you a website with pre-written content, which they will then update and attribute to the attorney, in an attempt to game the SEO and boost search results: 372 more words

Business Of Law

Big Titles are not the problem at Big Law

A momentary pause in my vacation to bring you the latest installment of the showdown in Texas between the “haves” (a JD) and have nots (“non-lawyer” professionals). 511 more words

Business Of Law

Oh, Brother. The Period Space v. Space Space debate. Again.

Hello. The ’80s called. They want their electric typewriter back.

As a legal marketer I often times debate with partners over whether or not it’s “period-space” or “period-space-space” in a document. 603 more words

Business Of Law

Two tips to revolutionize your time and project management

I know I am not alone in always trying to manage my time and projects. Truth be told, I do this better on some days then on others. 162 more words

Business Of Law

Legal marketing lessons from the NBA playoffs

I was reading a debate on the NBA playoffs where the commentators were wondering how an older team could beat the better players? And not just beat them, but crush them. 351 more words

Business Of Law