Your corporate brand is shaped by everything your company does. More and more, even the smallest details of your company’s behavior are now plainly visible to the people you serve and the people you want to serve. 782 more words
Tags » Business Strategy
Terminating employees for performance based issues can be difficult for employers to navigate at the best of times. An employer’s right to terminate because of poor performance has not been helped by a number of myths that have taken hold in this area. 519 more words
When I began marketing financial services, social wasn’t on the media landscape. In those days, not that long ago, we relied on traditional media, some digital (search & email), public relations and promotions to attract the attention of the people we wanted to serve. 550 more words
Cut through noise and communicate more effectively with all Health Care Professionals (HCPs) via an integrated communications channel available on all devices.
Health Care Professionals (HCPs) work in a very noisy communication environment. 722 more words
I probably chose the worst possible time of the year to launch my new business. Who on earth is even thinking about new marketing initiatives during the holidays? 782 more words
Historically, sales success was driven by a sales rep’s ability to manage the customer conversation from first engagement to final deal. That’s all changing. Now, through technology, customers are more in control. 165 more words