Tags » Business Strategy

Three Ways to Help Investors in Scary Markets

Equity investors, for the most part, have had a nice time since the market recovery began following the ’08 – ’09 collapse. In the five years since, the losses they experienced during the crisis and its aftermath have recovered and investors have delightedly watched as the major indexes have all entered record territory. 992 more words

Branding

Building a vision for a Nigerian first

Nahco Airport Free Trade Zone is  a first for Nigeria: a groundbreaking trade concept set to stimulate business growth and economic development in the region. 210 more words

Business Strategy

Passion, Schmassion. You Do What You Hafta Do

I’m sure you have heard the Confucian quote

“Choose a job you love and you will never have to work a day in your life.”

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Business Strategy

Crazy Socks and The Importance of Channeling your "Kidself"

I know you’re going to think this is a little weird, but for years I wore crazy socks along with my conventional corporate attire. There I was with my button-up dress shirt, tie and jacket, and just peeking out from beneath the cuff of my conservative dress slacks, there it was. 1,029 more words

Business Strategy

Should you be certified?

Just recently I decided to apply for certification as a Certified Fundraising Executive (CFRE) Why? What? Did you know you could be such a thing? I was encouraged by my highly professional and effective fundraising colleague Stephen Mally of… 265 more words

Australia

The Curse of Knowledge... Can you escape it?

Most everyone involved in creating and selling a product or service is probably familiar with the distinctions between features and benefits.

Example:

  • Features = 20-Volt Cordless Compact Drill features a slim and ergonomic handle to provide an excellent balance and superb control during use.
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Branding