Tags » Business Strategy

ADVANCED Guerrilla Marketing: How To Get E-Competitors to Promote You

Who’s in the best position to make you go big?

It’s your competitor.

Think about it.

If every one of your competitors gave you their clients and customers you’d be huge. 396 more words

Marketing

Fun at Work? Abso-freakin'-lutely!

Imagine this. You’re on your way to work and you’re actually, honestly excited about it.

Wait…what? Really?

Abso-freakin’-lutely! Know why?

Branding

Four Questions That Will Define Your Company: The Risk-Driven Business Model

Topic: The Risk-Driven Business Model

Who: Karan Girotra, author, professor of technology and operations management at INSEAD, and founder of Terrapass, Inc.

When… 126 more words

Technology

Extracurricular Activities - Burnishing Your Brand

Wrapping up this week’s examination of Back-to-School season and the opportunities for renewal this time of year presents for businesses and their brands, let’s conclude with what for many are the defining experiences of academic life: Extracurricular activities. 790 more words

Branding

Clubs, Cliques & Community - Companies are known by the company they keep

The concept I am exploring with this week’s unusually ambitious schedule of daily postings is this: Just as the beginning of each new school year gives students the chance to, in effect, reinvent themselves – this annual season of self evaluation and self improvement can also apply to businesses and their brands. 761 more words

Branding