Tags » Business Strategy

Crazy Socks and The Importance of Channeling your "Kidself"

I know you’re going to think this is a little weird, but for years I wore crazy socks along with my conventional corporate attire. There I was with my button-up dress shirt, tie and jacket, and just peeking out from beneath the cuff of my conservative dress slacks, there it was. 1,029 more words

Business Strategy

Should you be certified?

Just recently I decided to apply for certification as a Certified Fundraising Executive (CFRE) Why? What? Did you know you could be such a thing? I was encouraged by my highly professional and effective fundraising colleague Stephen Mally of… 265 more words

Australia

The Curse of Knowledge... Can you escape it?

Most everyone involved in creating and selling a product or service is probably familiar with the distinctions between features and benefits.

Example:

  • Features = 20-Volt Cordless Compact Drill features a slim and ergonomic handle to provide an excellent balance and superb control during use.
  • 727 more words
Branding

ADVANCED Guerrilla Marketing: How To Get E-Competitors to Promote You

Who’s in the best position to make you go big?

It’s your competitor.

Think about it.

If every one of your competitors gave you their clients and customers you’d be huge. 396 more words

Marketing

Fun at Work? Abso-freakin'-lutely!

Imagine this. You’re on your way to work and you’re actually, honestly excited about it.

Wait…what? Really?

Abso-freakin’-lutely! Know why?

Branding

Four Questions That Will Define Your Company: The Risk-Driven Business Model

Topic: The Risk-Driven Business Model

Who: Karan Girotra, author, professor of technology and operations management at INSEAD, and founder of Terrapass, Inc.

When… 126 more words

Technology