Tags » Business Strategy

Social Media Marketing - Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. 1,021 more words

Marketing

Digital Marketing Strategy

Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. 813 more words

Business Tips

Smart Growth. Are you growing your business efficiently?

In a recent executive discussion, we batted around the topic of growing our product sales in our target markets more predictably and with sustained results.  With our specialized business-to-business product offering, we have found that marketing to the masses does not have the same effect that it does for more consumer-oriented products.   529 more words

Business Strategy

Business Plan for Growth

Devising a Business Plan and Strategy for Growth

Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. 1,082 more words

Business Tips

A Great Vibe...Does Your Company Have One?

The Houston Chronicle featured an article last year titled How to Identify and Fix Your Company’s Vibe. It’s a short, well-written article with some good advice for how to correct non-aligning perceptions and engage employees. 519 more words

Marketing And Communications

Business Mission- Know why you exist

Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. 999 more words

Business Tips

Will knowledge work be the only way to stay employed?

The above question appeared a few days ago on BPM.com prompted by a post that suggested as much. I propose however that the perspectives are rather shortsighted. 1,233 more words

ACM