Tags » Business Strategy

All About That Base: Build on Your Brand's Foundation

Simply stated, a company markets because it is looking to get from one place – its base – to another place.

They want to go from a position of low visibility to a position with higher visibility. 530 more words

Business Strategy

Echoes through time: the first opinion of a ruler's intelligence ...

“The first opinion that is formed of a ruler’s intelligence is based on the quality of the men he has around him.  When they are competent and loyal he can always be considered wise, because he has been able to recognise their competence and to keep them loyal.”

Niccolo Machiavelli (1469 – 1527), The Prince

Organisational Humanity

Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. 530 more words


Reinventing the Role of the HRD

In the face of new technology, shifting demographics, the need for greater diversity and international competition, the boards of global companies expect a lot more from the Human Resources Director (HRD). 1,120 more words


A very critical assessment of life and trends in human existence throws up the fact that very little things we fail to do stop us from being successful. 396 more words


Digital Marketing Strategy

Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. 813 more words

Business Tips