Blogs about: Buyer Profile
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Entrepreneur Best Practices: #13 Hire Strategic Partners… Not “Marketing Tools”
As an entrepreneur you will have a number of people approach you to “help you grow” your company. Far too often these local “experts” are really “marketing tools” who are like the terrible boy fri… more →
No Smoke and Mirrors
Entrepreneur Best Practices: #13 Hire Strategic Partners… Not “Marketing Tools”
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wrote 3 months ago: As an entrepreneur you will have a number of people approach you to “help you grow” your company … more →
Entrepreneur Best Practices: #10 “How” you “CHASE” New Business Matters….Do you want pepperoni with that new checking account?
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wrote 3 months ago: I have heard entrepreneurs say; “any marketing is better than no marketing at all…” and they c … more →
Entrepreneur Best Practice: # 8 When Sales Get Rough…Look for Diamonds
wrote 3 months ago: Entrepreneurs often spend so much time in their businesses they fail to look closely at their busi … more →
Entrepreneur Best Practices: #7 You are Not Your Market
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wrote 3 months ago: Entrepreneurs often make a common mistake …they assume, and then they extrapolate. They assume becau … more →
Entrepreneur Best Practices: #6 Learn To Cut Bait …early
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wrote 3 months ago: Not all customers are good customers, and not all new business is good new business. Entrepreneurs … more →
Entrepreneur Best Practice; #5 Tailor Questions for your buyers that Illustrate your Expertise and Prepare you to Serve their Needs
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wrote 3 months ago: When you are being served by a market leader you know it. When someone experienced in understanding … more →
Entrepreneur Best Practices; #4 Remember “The Law of the Locker Room”… it truly is a small world after all
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wrote 3 months ago: “The Law of the Locker room”: after your work (out) is done, there is a high probability others too … more →
2009 Health Care Reform Initiative Lesson #8; Buyers Become Tone Deaf to Lazy Marketing Messaging
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wrote 4 months ago: Marketers who build their message from within the perceived safety of their office walls create la … more →
2009 Health Care Reform Initiative Lesson #7: Asking…and not listening to your market, is worst than not asking at all…
wrote 4 months ago: A number of organizations are so focused to achieving their objectives that they stop listening to t … more →
2009 Health Care Reform Initiative Lesson #5: Without a Clear understanding of the Problems your New Product Solves, Marketing will resort to “Buzz Word Bingo” and “Gobbledygook”
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wrote 4 months ago: Just as marketing often throws products “over the wall” to sales, development often throws product … more →
2009 Health Care Reform Initiative Lesson #4: Your Previous New Product Launch success (or Failures) Affect Current and Future Launches
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wrote 4 months ago: At the Austin Pcamp last weekend I was speaking with a young product manager and he shared sales … more →
2009 Health Care Reform Initiative Lesson #2: Without a Clear Definition of the Problem You Want to Solve, you cannot write good requirements for your development team
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wrote 4 months ago: Without a clear understanding of the problem(s) you want to solve, how can you write the requireme … more →
2009 Health Care Reform Initiative Lesson #1: Without a Clear Definition of the Problem You Want to Solve, You Will Experience “Scope Creep” and Your Launch Plan Will Fail
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wrote 4 months ago: Without a clear definition of the problem(s) you solve with your new product or service you will e … more →
More Big-Money-Wasted by BMW in new ad campaign? We will have to wait and see…
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wrote 4 months ago: I read an article on BrandWeek today by Anthony Crupi titled: BMW Pumps Diesel and Anthony did a par … more →
Are you Enabling your Sales Force or Emasculating them?
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wrote 4 months ago: Market leading Sales forces are singularly focused: to sell stuff. Sales are one of the most accou … more →
Is your Email Marketing sending business to your Competitors?
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wrote 5 months ago: If you feel a poorly executed email marketing campaign is better than no email marketing at all; y … more →
Mentor Moment #5: Brand with Intention or the Market will “Brand you by Default”
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wrote 5 months ago: The reason I wrote my first book in 2007 was to solve a problem a number of businesses had; they d … more →
What are we supposed to do when the Heat is on and our market dries up?...SOW!
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wrote 5 months ago: The bible is very clear that we are to SOW in the dry spells, in the time our business hits a dry … more →
What Jimmy Buffet and Bruce Cockburn can teach Marketers about Nailing a Persona?
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wrote 5 months ago: While at the gym this morning I was listening to my iPod to take my mind off the workout. I guess … more →
