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Your Own Web-based Radio Show

David Dirks wrote 4 months ago: If you follow this blog, you know that I’m a big fan of leveraging web-based resources like bl … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Sales Tactics, Recession: How to Beat It!, Marketing buzz, Local Brand Development, radio, webcast, webcasting

Promotion 101: Educate Your Customers

David Dirks wrote 9 months ago: I always like to review my local paper to see how businesses are handling their display advertising. … more →

Tags: Retailer Store Strategies, Recession: How to Beat It!, Marketing buzz, Business Strategy, buzz marketing, Promotion, Retail Promotion, promotional strategies

Beating a Recession -11

David Dirks wrote 10 months ago: What if you could develop a product that could create excitement in your business and elevate your s … more →

Tags: Sales Strategy/Tactics, Public Relations Strategies, Recession: How to Beat It!, Business Strategy, recession, beating a recession, recession tactics, Public Relations & Marketing, Sales Strategy

Beating the Recession Webinar Now Available!

David Dirks wrote 11 months ago: You’ve asked for it and now we’re offering it… If there was one webinar that you c … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, small business advertising, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, Public Relations Strategies, Recession: How to Beat It!, Business Strategy, A New Webinar!

Retailer Strategies: Beating the Big Boxes

David Dirks wrote 1 year ago: A regular reader of our blog, a marketing director of a two-store retail operation, recently sent me … more →

Tags: Sales Strategy/Tactics, Building Foot Traffic, Retailer Store Strategies, Recession: How to Beat It!, Marketing buzz, Business Strategy, Sales, Sales Tactics, increasing revenues

Small Business Misses New Media Opportunities2 comments

David Dirks wrote 1 year ago: Staples (www.investor.staples.com), the office supply people, conduct their annual Staples National … more →

Tags: Blogging for Business, buzz marketing, Business Blogging, Business Podcasting, Vodcasting, New Media

How to Sell Your Expertise & Build Your Business!

David Dirks wrote 1 year ago: How can I expand my business locally and beyond? How can I tap into regional, statewide or even nati … more →

Tags: Recession: How to Beat It!, Marketing buzz, sales buzz, YouTube, Viral Videos, Expertise

Delivering Superior Customer Service: The Grand Hyatt of Tampa

David Dirks wrote 2 years ago: I’ve just witnessed/experienced a text book example of delivering on superior customer service … more →

Tags: Increasing Your Profitability, Keeping Your Customers, Customer Service, buzz marketing, Hyatt, grand hyatt, Increasing Profits, increasing revenues,

Missing the Public Relations Prize

David Dirks wrote 2 years ago: In addition to writing to this blog, I also am a freelance outdoor writer.  I have a weekly outdoor … more →

Tags: Public Relations Strategies

Bring Your Expertise to Expert Village

David Dirks wrote 2 years ago: How can I expand my business brand and showcase my expertise to the world for little expense? A grea … more →

Tags: small business advertising, Sales Tactics

Beating Late Summer Sales Blues

David Dirks wrote 2 years ago: My local paper took a poll of business owners in the area recently. Their question was: Is your busi … more →

Tags: Building Foot Traffic, Sales Tactics

The Power of Yelp

David Dirks wrote 2 years ago: Probably the greatest trend and potential friend for small business are the web-based social network … more →

Tags: Building Foot Traffic

Use the Mouth to Grow Profits

David Dirks wrote 2 years ago: Today, you’ll hear a lot about the latest thing call “word of mouth advertising”. Wow. If I’m not mi … more →

You & Co-Creation1 comment

David Dirks wrote 2 years ago: “What can I do to increase my sales, grow my profitability, create more foot traffic or inquiries, a … more →

Tags: Sales Strategy/Tactics, Building Foot Traffic, Co-creation Marketing


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