Blogs about: Campaign Evaluation
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Evaluating Strategic Communication for Avian Influenza/Pandemic Influenza
As the world is focused on the current flu pandemics, we have seen many efforts to communicate prevention and treatment approaches. And what about how to measure the results of such communication effo… more →
intelligent measurement
Evaluating Strategic Communication for Avian Influenza/Pandemic Influenza
wrote 1 month ago: As the world is focused on the current flu pandemics, we have seen many efforts to communicate preve … more →
Workshop on communications evaluation
wrote 1 month ago: I recently conducted a one day training workshop for the staff of Gellis Communications on communica … more →
Evaluating campaigns - new publication
wrote 3 months ago: An interesting new publication is available from the UK National Council for Voluntary Organisatio … more →
Presenting campaign evaluation at Berlin Summit
wrote 7 months ago: I’m happy to announce that I will be speaking at the forthcoming European Summit on Measureme … more →
Six outcome categories for advocacy campaigns
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wrote 10 months ago: As I mentioned in an earlier post, an interesting guide on measuring advocacy and policy (pdf) has b … more →
Guide to measuring advocacy and policy
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wrote 11 months ago: Here is an very useful guide on measuring advocacy and policy (pdf) from the Annie E. Casey Foundati … more →
Evaluating Public Information and Advocacy Campaigns
wrote 1 year ago: Last week, I was at the European Evaluation Society Biennial Conference in Lisbon, Portugal and pres … more →
Guidelines for Evaluating Nonprofit Communications Efforts
wrote 1 year ago: For those interested in the area of campaign/advocacy evaluation, here are some very good guidelines … more →
Conference - building for the future: evaluation in governance, development & progress
wrote 1 year ago: The European Evaluation Society has it’s biennial conference (full title above) scheduled for … more →
Evaluating advocacy campaigns - No. 2
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wrote 1 year ago: I’ve written previously about work that others and myself have done on evaluating communication and … more →
Information 2.0
wrote 2 years ago: I’m a sucker, I really am. I am naïve to the extent of being gullible and readily admit it. Sales pe … more →
Changing behaviour - takes a long time?
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wrote 2 years ago: In an interesting post by Tom Watson on the Dummyspit blog, he writes about the difficulty of changi … more →
Kidneys, Kylie and effects
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wrote 2 years ago: This month, the Dutch authorities reported that people registering as organ donors had tripled compa … more →
Fact Sheets on Communications Evaluation
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wrote 2 years ago: As part of a breakfast meeting recently held in Geneva on evaluation and communications (where Tom W … more →
Evaluating Advocacy Campaigns
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wrote 2 years ago: I’ve written previously about work that others and myself have done on evaluating communicatio … more →
Does Creativity Equal Results?
wrote 3 years ago: Last week I gave a presentation on evaluation at the First ISO and IEC Marketing and Communication F … more →
Linking Media Coverage to Business Outcomes
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wrote 3 years ago: Can we show a link between media coverage and desired business outcomes? A new study (pdf) from the … more →
Measuring Online Behaviour - Part 2
wrote 3 years ago: Further to my earlier post on measuring online behaviour, I would recommend this article in Brandwee … more →
Evaluating Communication Campaigns
wrote 3 years ago: As the whole development and humanitarian sector focus more on accountability and performance, there … more →
