Tags » Campaign Management

The Acid Test

We often have a question, how social media is going to help for SEO? Here is the answer. Social Media helps us to get our URL on top of Google in less than 24 hours. 114 more words

Campaign Management

Integrated Marketing from Concept to Measurement

Integrated marketing requires that businesses align their marketing processes in a way that continuously improves the customer experience. Understanding the how your processes feed into each other as part of an overall plan is a crucial first step. 565 more words


A Way, Way Better Dashboard

Imagine for a moment you’re test driving the latest new luxury sports car. The controls and dash look incredibly sleek – it’s impressive, and suddenly you have an incredible amount of power at your fingertips. 374 more words


S4M Launches AdVerification - Detects Specific Sites, Type of Publisher, Geolocation on Ad Impressions and Clicks

S4M Now Pulls Complete Dataset of Delivered Campaign Impressions & Clicks into One Dashboard

This week, S4M released a new tool within its platform called AdVerification. 176 more words

Adventure Logs: Mind Maps

One of the things that I’m particularly bad at when it comes to managing campaigns is actually writing things up in coherent blocks of text. Partially that’s down to the way I tend to make notes, haphazard and on the fly but it’s also because I’m not that great at concise writing or writing in general (one of the purposes of this blog is to provide me with practise at doing so). 366 more words


Segmenting your audience even when the reach out model is email?

In today’s scenario when marketing tactics are dramatically inclining towards digitization, there is a constant debate among the digital marketers that what value proposition does audience segmentation brings for an email campaign designed for any business Model. 449 more words