Tags » Campaign Management

Is anyone in charge out there?

There used to be a prevailing opinion in campaign management circles that whatever support you took into an election campaign is pretty much what you could expect on Election Day. 618 more words

Clear Channel Outdoor launches ‘Connect’, the first global out-of-home mobile interactive advertising platform

- 75,000 sites worldwide will be equipped with NFC, QR and/or SMS capabilities

- Global launch builds on success of UK Mobile Platform

- Clear Channel UK to more than double existing platform to 25,000 locations… 893 more words


Westfield London to trial NFC technology in 2014

The Drum’s Jennifer Faull reported this month that Westfield, the shopping centre group, is looking to trial geolocation and NFC technology within the next six to nine months, revealed Myf Ryan, Director of Marketing UK & Europe for Westfield, at the British Retail Consortium’s omni-channel conference… 437 more words


Make a splash while dipping in the viral pool

Why some viral campaigns work, some don’t, and how to execute one for B2B

I recall a meeting at one of my former gigs where the boss wanted to investigate doing a viral video. 624 more words


Biggest Newspaper in Brazil Improves Customer Service with Altitude uCI 8 Solution‏

Altitude Software are announcing that Folha de S. Paulo, the newspaper with largest circulation in Brazil, deployed the new Altitude uCI 8 customer interaction management solution and registered improved quality and increased efficiency in customer service and campaigns. 262 more words

Altitude UCI 8