Tags » Campaign Management

The marketing of Norwich – Proxama style!

Proxama, the global mobile proximity commerce company, has been awarded funding (£99,960) by the Technology Strategy Board, the UK’s innovation agency, to enable mobile proximity marketing and loyalty services across the City of Norwich. 613 more words


Where do you begin when optimising Campaign Operations?

Optimise it right

Campaign operations can be significant value additions to a company’s marketing programs. In the course of executing campaigns, there are several factors to remember and understand – but upping the ante by optimising these operations involves a nuanced approach. 364 more words

Campaign Management

Union Investment implements Papyrus targeted messaging with Campaign Management

Union Investment Group is one of Europe’s leading asset managers for private and institutional clients. With the newly implemented ISIS Papyrus Campaign Management Solution, the Marketing department can include targeted and personalized messages, attachments and inserts in scheduled customer statements and reports without multiple templates. 72 more words

Campaign Management

Go Big or Go Achievable

When it comes to running campaigns I have to admit that for a long time I’ve had a problem when it comes to scale. Simply put as a GM I tend to think big and long term, with multi-part story arcs that will take dozens of sessions to complete. 357 more words


Do we need a CMAO

The role of a Chief Marketing Technical Officer has fast come to become a significant element in organisational marketing dynamics. But is there a need for a Chief Marketing Analytics Officer? 467 more words

Campaign Management

Can EDM campaigns be tested beyond ab testing

Testing EDM Campaigns

How best can an organisation test the efficacy of its EDM Campaigns? This article proceeds to take a look at the process of testing EDM campaigns in any electronic direct marketing techniques. 432 more words

Campaign Management

Does a lights out campaign really help the marketing team

Lights out!

One hears of some very interesting gimmicks when it comes to marketing products and services. Of the repertoire that dominates the scene, are the “lights out marketing campaigns”. 491 more words

Campaign Management