Blogs about: Canoe Ventures

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NBC Enters Into Targeted TV Ad Pact with Microsoft1 comment

Chris Albrecht wrote 1 month ago: NBC (s GE) announced a deal with Microsoft (s MSFT) today to implement technology that will make sel … more →

Tags: CNN, Networks & Studios, NYT Company News, SYN Straight News, Ads, Directv, Google, Microsoft, NBC

Analyst: Canoe Ventures "Entirely Wrong" About the Internet4 comments

Liz Gannes wrote 2 months ago: The Diffusion Group analyst Colin Dixon offers an indictment of Canoe Ventures in a new report about … more →

Tags: CNN, Distribution, SYN Straight News, colin dixon, david verklin, the diffusion group

The future of direct marketing: The line does not exist1 comment

Chris Maloney wrote 2 months ago: For as long as anyone cares to remember, the marketing industry has been divided by lines, namely: a … more →

Tags: Multi-Channel Marketing, Above the line, ADMA, Direct Marketing, Google TV, multi channel, Outdoor, radio, TV

Forrester Marketing Forum 2009 - The Future of TV Advertising2 comments

Steve A Furman wrote 2 months ago: I give full credit for my interest in technology and media to my father. He was a self-taught elect … more →

Tags: Forrester Research, Television, #FMF09, Coca-Cola, Forrester, mtv, TV

Lawmakers Scrutinizing Cable's Plans for Common Addressable and Interactive Advertising Platform

itvtwp wrote 2 months ago: During a hearing Thursday on Internet privacy issues, lawmakers from the US House of Representatives … more →

Tags: advertising, Industry, technology, addressable advertising, ebif, etv, Interactive TV, regulation

Vid-Biz: Sony, Cisco, Congdon1 comment

Chris Albrecht wrote 2 months ago: Sony Pictures Pulls Content from Joost; studio is putting stuff on Hulu and YouTube, but has not ren … more →

Tags: startups, Shows & Stars, Networks & Studios, AT&T, Sony, Dailymotion, U-Verse, cisco, Amanda Congdon

Is Addressable TV Advertising Finally Here?1 comment

Jason Heller wrote 3 months ago: Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to bec … more →

Tags: Emerging Media, itv, Standards, The Marketing Industry, TV, addressable tv, Interactive Television

Google to Connect TV Ads With YouTube3 comments

Chris Albrecht wrote 3 months ago: Looking to nab bigger advertisers, Google (s GOOG) is working to connect its TV Ads business with Yo … more →

Tags: CNN, Hitlines, Money Power, NYT Company News, SYN Analysis, Ads, Comcast, Google, google tv ads

Vid-Biz: TV.com, Oscar.com, Pro Content2 comments

Chris Albrecht wrote 4 months ago: TV.com Launches iPhone App; beats Hulu to the mobile punch as the battle between the two premium con … more →

Tags: Shows & Stars, Mobile, Distribution, web series, Heroes, TV, iPhone, Koldcast TV, tv.com

RT @bmorrissey

Eugene Lin wrote 4 months ago: I thought I’d share a comment I made last week on bmorrissey, written by Adweek’s digital editor, B … more →

Tags: advertising, google reader, Adweek, Backtype, Branding, brian morrissey, Comcast, Dish, Economics

Radio: Invidi's Howard Fiderer on the Company's New ADS4EBIF System

itvtwp wrote 6 months ago: In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tra … more →

Tags: technology, advertising, interviews, addressability, addressable, Invidi

[itvt] Exclusive: Alcatel-Lucent, iCueTV, Integra5, Tellytopia Join itaas' istart ETV Developer Program

itvtwp wrote 7 months ago: –itaas’s Vibha Rustagi Discusses the Program with [itvt] itaas, an Atlanta-based compan … more →

Tags: Industry, technology, advertising, interviews, itv, Cable, ebif, Tru2way, digital tv

[itvt] Interview: Canoe Ventures CEO, David Verklin

itvtwp wrote 8 months ago: [itvt]’s Tracy Swedlow caught up with David Verklin, CEO of Canoe Ventures–the company … more →

Tags: Content, Events, Industry, interviews, technology, addressability, brighthouse, Cable, Canoe

Privacy Cops Weekly News Watch

privacycop wrote 8 months ago: A new lawsuit filed against NebuAd brought behavioral targeting into the spotlight again, while talk … more →

Tags: Google, ISPs, advertising, Government, Security, nebuad, Mobile Security, newteevee, Electronic Privacy Information Center

Canoe Ventures Wants Your Data13 comments

Stacey Higginbotham wrote 8 months ago: Within the year, cable companies are going to invade your privacy Google style. Canoe Ventures outli … more →

Tags: Hardware, Hitlines, NYT Company News, NYT Enterprise, CNN Big Tech, CNN, Picks, david verklin

Vid-Biz: Baidu, ON Networks, Canoe Ventures

Liz Gannes wrote 9 months ago: Baidu Invests $15M in UiTV; takes a 8.3 percent stake in the Internet TV platform, which will power … more →

Tags: Online Video, Adobe, Baidu, cisco, MultiVu, On Networks, Spot Runner, telecom italia, UiTV

CEOs are taking the new-venture route5 comments

Patricia Sellers wrote 11 months ago: When I give talks on the best CEOs and their career strategies, I pass on this advice: Think of your … more →

Tags: CEOs, Management, leadership, Power Shift, technology, media, susan lyne, Oprah Winfrey, Discovery Communications


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