Tags » Cause Marketing

Twitter for Non-Profits

To some, the world of Twitter seems daunting and confusing. In reality, Twitter is (in my opinion) one of the most powerful conversational tools on the internet. 265 more words

Is there a space for "Cause Marketing" in the happy marriage of "Social & Green Marketing"?

Marketers just don’t promote products. Some time they promote places like tourist destination or people like celebrities. More often times, Marketers also promote Concept, Philosophy or Belief. 504 more words

Social Enterprise

Inspiration Wednesday: Untapped Potential

This week’s inspiration comes to us again from UNICEF. The creative and social media team for UNICEF has been killing it with their campaigns lately. I mentioned a few weeks ago about UNICEF’s bold move that challenged their Facebook followers to do more than like their page. 277 more words

Chipotle Focuses on Promoting Hight Quality of Fast Food

Chipotle is taking a new approaching at advertising, in fact they’re not even self-promoting their own brand. Through its show “Farmed and dangerous”, and two videos released on YouTube over the past two years Chipotle has taken on stance against traditional practices in the food industry. 230 more words


Burning Bridges?

Okay, so my expat proposal didn’t exactly win a resounding approval. Too $$$, they said. Maybe a possibility to work on smaller segments, though. Well, la-di-da, such is life. 139 more words


The 80/20 Rule for Cause Marketing


We’ve all been there; when asked “Who is your target market,” your answer has been “EVERYONE”. You’ve said this because to you, your cause and your organization is so important that everyone a) is interested in what you have to say and b)needs to know the facts about your organization. 422 more words

Causes: The Future of Cause Sponsorship and Social Responsibility

Background of Causes

In 2007, Causes was among the top Facebook apps.  It allowed users to connect to causes they support and, in turn, other users who support the same cause.   495 more words