Tags » Cause Marketing

Inspiration Wednesday: Charity Miles, a Cause Marketing App

With the slogan “Earn money for your charity when you walk, run or bike” who wouldn’t want to get involved in this simple and easy app? 296 more words

The Future of Community Relations & CSR

“Community is not a noun, it is a verb.” – Jock Lauterer

Community relations has a special place in my heart. I was lucky enough to grow up in a great community, surrounded by family and friends, it constantly changing as it grew into the place that I now call “home.”

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Mass Communication

How to Use Twitter at a Non-Profit Event

Last week I explained how to use Twitter in a day-to-day manner, but what about those coveted special events? Personally, I think special events are one of the best times to not only gain extra followers, but to also engage your audience in a new way. 409 more words

Twitter for Non-Profits

To some, the world of Twitter seems daunting and confusing. In reality, Twitter is (in my opinion) one of the most powerful conversational tools on the internet. 265 more words

Is there a space for "Cause Marketing" in the happy marriage of "Social & Green Marketing"?

Marketers just don’t promote products. Some time they promote places like tourist destination or people like celebrities. More often times, Marketers also promote Concept, Philosophy or Belief. 504 more words

Social Enterprise

Inspiration Wednesday: Untapped Potential

This week’s inspiration comes to us again from UNICEF. The creative and social media team for UNICEF has been killing it with their campaigns lately. I mentioned a few weeks ago about UNICEF’s bold move that challenged their Facebook followers to do more than like their page. 277 more words

Chipotle Focuses on Promoting Hight Quality of Fast Food

Chipotle is taking a new approaching at advertising, in fact they’re not even self-promoting their own brand. Through its show “Farmed and dangerous”, and two videos released on YouTube over the past two years Chipotle has taken on stance against traditional practices in the food industry. 230 more words

Marketing