Tags » Cause Marketing

What can the VHI ‘Blue September’ campaign teach us about the future of Charity Marketing?

CSR Central focuses this week on one of the better examples of Charity Marketing we’ve recently seen in the Irish market: VHI Healthcare’s sponsorship of the… 794 more words

Charitable Marketing

Homelessness: The American Nightmare

Perhaps Miley Cyrus’ attempt to create youth homelessness awareness, in the 2014 MTV Music Awards, backfired on her. Unfortunately Jesse Helt, the young man brought to this event, was not the ideal spokesperson for this event as he was wanted by the law for violating probation for previous criminal charges. 271 more words

Cause Marketing

Of Ice Buckets and Silent Patients

Even as our Facebook feeds rapidly fill with videos of some very cold people (as well as some Three Stooges-grade comedy), the controversy of the ALS Ice Bucket campaign is being challenged. 434 more words

Activism

Building Brand Loyalty with Cause Marketing

There is no doubt that cause marketing makes a difference. It supports charitable organizations in need of funding and has the power to build brand loyalty with consumers. 552 more words

Marketing

Cause Marketing - Seek Marriage instead of an Affair

Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. But most causes and sponsors benefit more from long-term marriages than short-term hookups, the main benefit being continuity. 514 more words

Mandy Suess

Former Providence Mayor's Marinara Sauce Earned Only $3 For Charity

Vincent Albert “Buddy” Cianci, Jr. has served as the mayor of Providence, Rhode Island twice, each stint in office ending in a prison term. Now he has announced plans to run again, which made reporters curious about one of his projects to do good for humanity: his “Mayor’s Own” pasta sauce, which costs about $6 per jar and brags about “Benefiting Providence School Children” on the front. 232 more words