Tags » Cause Marketing

Of Ice Buckets and Silent Patients

Even as our Facebook feeds rapidly fill with videos of some very cold people (as well as some Three Stooges-grade comedy), the controversy of the ALS Ice Bucket campaign is being challenged. 434 more words


Building Brand Loyalty with Cause Marketing

There is no doubt that cause marketing makes a difference. It supports charitable organizations in need of funding and has the power to build brand loyalty with consumers. 552 more words


Cause Marketing - Seek Marriage instead of an Affair

Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. But most causes and sponsors benefit more from long-term marriages than short-term hookups, the main benefit being continuity. 514 more words

Mandy Suess

Former Providence Mayor's Marinara Sauce Earned Only $3 For Charity

Vincent Albert “Buddy” Cianci, Jr. has served as the mayor of Providence, Rhode Island twice, each stint in office ending in a prison term. Now he has announced plans to run again, which made reporters curious about one of his projects to do good for humanity: his “Mayor’s Own” pasta sauce, which costs about $6 per jar and brags about “Benefiting Providence School Children” on the front. 232 more words

Dear Ms. Robach

An open letter to Good Morning America News Anchor and breast cancer “survivor,” 

Ms. Amy Robach


Dear Ms. Robach,

What a journey you have had recently. 1,808 more words

Breast Cancer

4 Steps to Creating Good Non-profit Video Content

@DonorPro #Fundraising #Donors #CauseMarketing #AndrewDesmond

Via 4 Steps to Creating Good Nonprofit Video Content.

Posted by Andrew Desmond

In several of our recent posts, we’ve emphasized the increasing importance of creating good nonprofit video content. 434 more words

Fundraising Tips And Tools