Tags » Cause Marketing

Play's a Big Part

This is the most brilliant ambient idea I’ve seen, well, ever. Its sharp insight and simple execution diffuse a double duty message: play, to be sun safe. 149 more words

Back-to-School Marketing - Use It To Your Advantage

I know, July is coming to an end. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have anything to do with school. 311 more words

Small Business Tips

Target goes back-to-school and gives back to the community

by Amanda Plachte

Pulling inspiration from philanthropic efforts such as TOM’S One for One movement, Target wants to try its hand at cause marketing this back-to-school season. 355 more words

Social Media

Gainful giving: what's behind cause marketing?

I have recently come across an interesting paper by Cabrera and Williams (2014) discussing ethical consumption as a new advertising and marketing terrain. Having read a lot (and even written a bit) about product ethics from the consumer viewpoint, I was curious to see the other side of the coin and learn how the trend towards ethical consumption shapes (and is, of course, shaped by) the current dominant marketing ideology. 809 more words

Consumer Matters

Knits for Kids Partnership

In 1996, Guidepost Magazine started Knits for Kids to provide handmade sweaters, hats, and blankets to children living in poverty. To expand the program, World Vision… 325 more words

Corporate Social Responsibility

Filing 501c3 Now Made Easier


There might finally be some relief in the backlog of 60,000+ applications the IRS has on hold as they attempt to review and process new applications for tax- exempt status under Section 501(c)3 codes. 465 more words


The Justice League's Latest Mission: Famine & Hunger in Africa

When the Justice League comes together to fight evil, evil stands little chance.

In a world of economic uncertainty and social unrest, superheroes provide children with mentors, entrepreneurs with lessons in responsibility, and the rest of us with inspiration. 1,087 more words