Tags » Cause Marketing

The Ultimate Social Media Event Marketing Checklist - Infographic

Via @b2community

By Jason Miller, Published February 13, 2013

Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. 198 more words

Fundraising Tips And Tools

The 21 Scary Days of Ebola: Saa's Narrow Escape

As I finish writing this email, I will rush to attend the funeral of the most senior health worker in the district I leave. He got infected with Ebola and did not survive. 342 more words

Charitable Giving

The Partnership Prize Launches in San Francisco's North Bay, Call for Nominations

We are very pleased to announce the “Call for Nominations” for the first-of-its-kind Partnership Prize. The Partnership Prize will recognize and reward exemplary partnerships which have been developed in the North Bay region of the San Francisco Bay Area, including Marin, Napa and Sonoma counties. 296 more words

Cause Marketing

What is Cause Marketing?

Newsflash: Content marketing isn’t just for for-profit companies. In fact, Grammar Chic has previously blogged about the different ways in which charities and philanthropic organizations can make use of social media, inbound, and content marketing techniques. 493 more words

Content Marketing Advice

Developing and Enhancing Your Cause Marketing Program

By: Kathy Kelley

It is October and many of us think a bit more about charities and cause marketing this month. Although profits should not be the primary reason for building a cause marketing program into your promotional plan, it is suggested that consumers “feel good” about spending their money on goods that support a cause.   824 more words

Wine Marketing

Yoplait USA: Friends in the Fight

For more than fifteen years, Yoplait USA, the popular yogurt brand, has raised both money and awareness for breast cancer. Since 1998, Yoplait USA has supported breast cancer in conjunction with the Susan G. 329 more words

Communication Studies