Tags » Cause Marketing

Leadership and applause: An elephant's tale

I recently spend time with 67 elephants in a unique elephant sanctuary in India. They  were being trained in servant leadership to spend the rest of their lives in temples. 245 more words

Feeding Families, Fueling Hope begins today!

by Willie Matis

Well, I feel like we’ve been aimed at feeding families and fueling hope for quite some time, but the campaign titled –  178 more words

Cause Marketing

Steering Away from Omnibus Web Sites

One of the strengths of American culture is the large number of associations and foundations devoted to major causes. They serve a vital function and we should be proud of them all. 784 more words

Message Strategy, Creative Development, Copywriting, Web Design, Digital Marketing, Advertising

I'm Confused!

And it all started with Jessie Zechnowitz’ post to a LinkedIn group which refers to an article on Emotive Brand’s blog. This article in turn refered to a… 820 more words

Play's a Big Part

This is the most brilliant ambient idea I’ve seen, well, ever. Its sharp insight and simple execution diffuse a double duty message: play, to be sun safe. 149 more words

Back-to-School Marketing - Use It To Your Advantage

I know, July is coming to an end. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have anything to do with school. 311 more words

Small Business Tips

Target goes back-to-school and gives back to the community

by Amanda Plachte

Pulling inspiration from philanthropic efforts such as TOM’S One for One movement, Target wants to try its hand at cause marketing this back-to-school season. 355 more words

Social Media