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Green Seal and the Book

By Arthur Weissman, Ph.D, Green Seal President/CEO

The previous blogs on my new book, In the Light of Humane Nature, have explained why I wrote the book ( 770 more words

CEO Corner

Simply a smart move for Girl Scouts of Colorado

At Girl Scouts of Colorado, we are modeling savvy business leadership for our girls. Our corporate office provided more space than we needed and was in dismal shape, so we commissioned a subcommittee of the GSCO Board of Directors to research the situation last summer. 343 more words

Volunteers

Digital edition of 2013 Annual Report now available

We’re celebrating a year of transformations within the organization and within girls and society. We’re happy to report the Girl Scouts of Colorado organization is on solid financial ground and focused on our mission of building girls of courage, confidence and character who make the world a better place. 28 more words

Council News

Why "Interactive" is not Synonymous with "Online"

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. 491 more words

CEO Corner

EXHIBITORS DAILY: Blurred Lines 2-- Bridging the Gap Between Sales and Marketing

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily

Blurred Lines 2: Bridging the Gap Between Sales and Marketing

Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between prospects and the brand that will ultimately result in successful buying decisions. 1,320 more words

CEO Corner

Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing!

Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and lamented: “We had a really bad year in 2013. 560 more words

Marketing