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What Have We Learned About Mobile Apps So Far?

Everyone agrees that we are in the early days of the “mobile revolution.” To quote Winston Churchill, who, on November 9, 1942, said “Now this is not the end. 664 more words

Marketing

Warm Wishes to our Clients and Supporters

By Green Seal’s CEO/President Arthur Weissman, Author of In the Light of Humane Nature

Green Seal’s 25th Anniversary year – 2014 – has been a banner year. 780 more words

CEO Corner

By the Numbers: A Simple Guide To Analytics

Big Data. It’s the new thing. Alright, it’s not so new. But it’s the thing. Even “small data” would seem to be useful. So why are… 454 more words

Business

The Buyer's Journey: Marketing & Sales Roles

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage of this journey? 250 more words

Marketing