Final episode of Chad Vader Season Two – episode 10 is now out and it’s a fun ending to a decent season.

The story comes full circle – as it always does – with Chad now once again in line – as he always is – to become General Manager of Empire Market.

The bonus is we get our best lightsaber battle – for Chad – yet – as he faces off against his one time apprentice commander Jeremy Wickstrom.

Along the way Weird Jimmy gets in the way…

Congrats to the Blame Society guys, they’ve done another fantastic job! Season 3 of Chad Vader is set for sometime in 2010.

In today’s age of fast progress and in a generation with smart and savvy individuals who want to make sure they accomplish as much in their time by multitasking, newspapers are competing against time and machine communications such as with computers and the internet. Much of the extra time in the general demographics of newspaper article readers is now spent online. What the major threat here is that newspapers have to compete against time spent online versus time spent with a traditional newspaper and what value the consumer places against both. In other words, people need to be attracted more to one or the other to choose which one they will use for their source of information and news events. At first my thoughts were on the fact that computers are the new wave of the future and it might be a trend for people to just go online but then I thought about the workforce and companies that hire employees, then thought about schools and their teachers and students, most of them use computers as part of their daily routine and not because they like to but because they have to, so when certain information is needed in regards to current events they can easily click on a browser and log on to a newspaper website instead of trying to drive around and find a stand or wait for the next volume of the paper to arrive at their doorstep.

Although perception of the internet gives the user a certain degree of openness and the right to free information, the internet evolution and its progress has been built upon by corporations that rely on advertising dollars to keep them “afloat”. From the very start of newspapers along with others have had part of their company structure and growth to thank from advertising revenues. Advertisers can now see that newspapers can have big visitor numbers towards their websites just as in the decades before the internet they had true subscribers. This helps the newspapers survive by transitioning their advertising revenues that were typically made from the newspaper classifieds, marketing and the such to transition into the new media format and keep people reading. People still feel conformable on relying these newspapers for bringing them news because they are established entities that have been around from generation to generation so there is a certain degree in which newspapers can count on in regards to customer loyalty and readership for generations to come. I, personally would rather read the news about an event from The Los Angeles Times then some Joe blows blog in the middle of the internet ocean (like me) . Although perception has it that newspapers are bias, intelligent people can count on the fact that reliable newspapers either on the internet or in print will more than likely not have any propaganda attached to their editorials. So part of it is the easy transition from print to digital as far as sales and bringing in revenues and from trust that people still have in newspapers.

I believe that the users-gratification approach should be taken into consideration when trying to identify your market reach and penetration with a film product in order to make it successful. What does this mean? It means that you must take into account all the things that make human curiosity and apply it to your movie when producing/developing it.

The uses-gratification approach is most of the time based upon a four-category human need system that is part into a cognition, diversion, social utility and withdrawal account when the evaluation of an individual approach is carried out.  The first category is the act of the person to simply start knowing something and clearly identify parallels to that knowing or for their own using such as updating on political events that will influence their lives or understanding what is going on and or simple just want to learn and satisfy their human curiosity. Second, diversion which can take on a diversity of forms for an individual such as stimulation activities to that contrast of everyday life or just for relaxation. It could also be an emotional release function which is more complex such as watching a dramatic movie that the person can relate to his or her own life experiences.  Social utility is basically tools or currency communication to initiation an addressing of a certain subject or even. Such as when a person asks you “Did you see that blockbuster movie last opening weekend?” In most cases the initial message is secondary to that of the importance of actual social gathering. The last of the categories is withdrawal which can be a mass media to create a barrier or excuse between other people or activities. Television, radio a book can be used to draw a line between wanted and unwanted communication such as not disturbing someone while watching a favorites show versus someone commenting on a show and the other person agreeing but not continuing the conversation.

Take for example “chick flixs” or love stories, even though they are the same kind of story over and over again most of the time, the demographics are known to attend because of what’s playing in front of your screen and who is next to you eating popcorn…

This basically gives a category to try to simplify some of the drive in which someone might go and see your movie or rent it. That is of course once you have it distributed!

Minorities in television, film and commercials… Well this fall more onto film and television series. As you know the media portrays many minorities in a bad light, you never see them as heros or mixed into scripted shows as the lead as much. This is due to something beyond what we understand as far as research and data analysis approaches that are applied to media communcations because everything in entertainment is a communication, they are trying to tell us something or at least that is what the purpose of watching a film or producing a film product is to make it attract as many people to make as much money. Let us look at the main approaches that most market researchers for the entertainment use…

The “functional” approach bases its data on audience observation and experiences of these individuals such as a questionnaire while critical/cultural research uses a more of broad mass communicative study of culture within the audience. Both approaches may or may not come to the same conclusion based on the communication that is trying to be delivered because the major critical/cultural differences may have an impact on the outcome. The diversity in society and the account of examination of different concepts, ideology, politics and social structure vary greatly when taken on macrolytically and much of the research is aimed at describing these depictions within the society. Many views can be drawn when using a critical/cultural approach such as a something produced with certain characteristics such as a Mexican or a Black man playing a criminal in the entertainment industry, the entertainment industry from data gathered sees this in a functional approach by data gathered from society versus how the audience might see it as insulting and degrading society. Both approaches from either side have viable application in understanding how mass communication effects audience and the society.

You see, it’s not really the filmmakers fault that they CHOOSE to make a mexican, latino actor into a criminal, the research department are the ones that TELL us who the majority and minorities are in a perfect and unperfect world.

Websites:

FieroEntertainment.com

CastingJoseph.com

FieroCasting.com

LifeAsAStrugglingActor.com

FieroPhotography.info

FieroDesigns

Joey Fiero is a Independent Producer and Filmmaker and a producer for Creative Entertainment Media Inc. (www.CreativeEntertainmentMedia.com) partially responsible for television/film development, acquisitions and business introductions. He Co-Founded GBTVOnline.com a online music network that showcases nothing but the hottest A-List celebrity artists along with fellow actor and producer Stacy Hall.

Mr. Fiero brings more then a decade of experience from within the entertainment industry that expands from the arts trenches to business product development. A graduate of Broadcasting in television combined with his years of experience as early as in his teens, Mr. Fiero prides himself on building long-term, personal relationships in business which he credits as the secret to his success. Joey Fiero formed Fiero Entertainment Inc. In 2006 and is expanding in all areas of the Entertainment Industry from Production and Development to Casting.

In addition to continuing on his career way, Mr. Fiero devotes part of his time to a non-profit foundation; Global Alliance for the Arts & Humanities Inc. This non-profit is designed to give others the training, experience and access of opportunity to pursue “key decision making” careers in the television and film industry.
Business Inquires: JosephFiero@gmail.com

The lastest episode of Chad Vader is out and it’s not quite up to snuff.

Episode 6 was one of the funniest things i’ve ever seen. with Vader  like odd job jack working as a telemarketer, a copier repairman and a taxi cab driver.

In Episode 7 Chad is just trying to get his job back..it’s o.k as something that kinda/sorta moves the plot along..but hope Episode 8 is better.

If you haven’t heard of Chad Vader – it’s a YouTube sensation with a ‘Vader’ character as a day/night shift manager at a grocery store. Most of the time it’s great stuff.

Episode 7 inline below:

Just watched the latest episode of Chad Vader (episode 6) and it doesn’t dissapoint. Vader is sort of like odd job jack in this episode working as a telemarketer, a copier repairman and a taxi cab driver.

HILARIOUS.

Nice classic Vader lines laced throughout the vid and some real professional camerawork make Chad Vader my favorite ongoing YouTube series. Why ask a Ninja when you can watch a Sith?

Don’t believe me? Check out the episode right here.