Blogs about: Chapter 03 Marketing Ethics
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It Isn’t Just Actors Stealing the Show: Dealing with Piracy of a Popular Televised Series
The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among the most expensive in television history. This information makes it seem likely that HBO needs to m… more →
Grewal Levy Marketing News
It Isn’t Just Actors Stealing the Show: Dealing with Piracy of a Popular Televised Series
wrote 1 week ago: The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among … more →
The Tragic Death of a Soldier: Assessing the Danger of, and Responsibility for, Dietary Supplements
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wrote 2 weeks ago: A 22-year-old soldier, with no history of health issues, collapsed while out for a training run, soo … more →
When Public Relations Is More than Advertising: Corporate Responses to National Tragedies
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wrote 3 weeks ago: A major event such as the Boston Marathon attracts many famous sponsors. When tragedy strikes, spons … more →
Adding GMO to the Labeling Mix: How Whole Foods Might Change Grocery Retailing Again
wrote 1 month ago: In response to what it called overwhelming customer demand, Whole Foods Markets has announced that b … more →
Captain Hook Would Be Proud: Movie Piracy and YouTube
wrote 1 month ago: When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the p … more →
NASCAR and the NRA: A Match Made in Heaven or a Sponsorship Muddle?
wrote 2 months ago: In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the T … more →
Crashing the Energy Drink Party with the Truth
wrote 3 months ago: For years, Living Essentials, the maker and distributor of those little red bottles containing shots … more →
A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments
wrote 3 months ago: Walmart’s environmental sustainability initiatives have made big news for the past several years. At … more →
Is It Blocking Spam, or Is It Censorship?
wrote 3 months ago: The international consensus is clear on some points: Spam is a problem. Beyond the annoyance factor, … more →
Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era
wrote 4 months ago: Access to the corporate jet is perhaps the last big status symbol available to successful executives … more →
Too Much Piggybacking on the Presidential Election?
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wrote 6 months ago: When national, major events focus the attention of the U.S. consumer public, many advertisers see th … more →
The Phone Wars: Desperate Nokia Embraces Misleading Advertising
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wrote 6 months ago: It must be hard for Nokia. Once the market leader in the mobile phone market, the company has strugg … more →
A True Food Shortage Crisis
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wrote 6 months ago: When food prices go up, middle-class families in developed nations complain and often switch to lowe … more →
Innovative, Litigious Apple: Win Some, Lose Some
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wrote 7 months ago: Apple is clearly one of the most innovative companies in the world. Its line of i-products has revol … more →
Paying for Past Bribes: Pfizer’s International Struggles
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wrote 7 months ago: The recent $45 million settlement of bribery charges against the pharmaceutical firm Pfizer shows ju … more →
Market Research or Spying on Customers: Where Is the Line?
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wrote 8 months ago: Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit when you … more →
BMW’s Mini Olympic Rule Bending
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wrote 8 months ago: The Olympic Games maintains stringent standards, not just about which athletes are qualified to comp … more →
Some Sketchy Statistics in Skechers’ Advertising
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wrote 9 months ago: Kim Kardashian said it, but should consumers believe it? Skechers USA long claimed that its Shape-Up … more →
The Next Generation for Seventh Generation
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wrote 9 months ago: Two years ago, the green cleaning and personal care products company Seventh Generation fired its fo … more →
