Blogs about: Chapter 04 Analyzing The Marketing Environment
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Recommendations for Average Marketers from Google
Google has a think tank dedicated solely and exclusively to its brand development. Such resources are part of what enables Google to lead the world—not just in terms of the share it maintains in the m… more →
Grewal Levy Marketing News
Recommendations for Average Marketers from Google
wrote 4 days ago: Google has a think tank dedicated solely and exclusively to its brand development. Such resources ar … more →
It Isn’t Just Actors Stealing the Show: Dealing with Piracy of a Popular Televised Series
wrote 1 week ago: The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among … more →
Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers
wrote 3 weeks ago: Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offer … more →
Recommendations for Mobile Marketers: The 2013 Mobile World Congress
wrote 1 month ago: In response to the general worries about how to continue earning—or even increase—strong revenues as … more →
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
wrote 1 month ago: Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable … more →
NASCAR and the NRA: A Match Made in Heaven or a Sponsorship Muddle?
wrote 1 month ago: In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the T … more →
Bucking Some Trends: The 2013 Super Bowl Ads
wrote 3 months ago: In a game marked by some remarkable firsts—the first brother-to-brother head coaching game, the firs … more →
When Misfortune Favors Sales: A Rotten Flu Seasons Means a Rosy Sales Outlook for Clorox
wrote 3 months ago: The 2012–2013 flu season was a rough one, as health care providers—and anyone who missed their chanc … more →
Dish Networks Wants In: The First Steps Toward a Smartphone Shaped Like a Satellite?
wrote 3 months ago: As a satellite service provider, Dish Networks has enjoyed great success and taken advantage of some … more →
Shared Ads: The Top Viral Campaigns of 2012
wrote 3 months ago: Perhaps better than nearly any other indicator, changes in the world of viral advertising signal the … more →
Starting the Year with Predictions: Business and the Economy in 2013
wrote 3 months ago: Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others … more →
Promising Service without the Screaming: The Planet Fitness Approach to Gym Memberships
wrote 3 months ago: It’s the start of a new year, which is always a great time for gyms. People make resolutions to get … more →
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
wrote 3 months ago: In the early days of radio and television, corporate sponsors of entire shows were a common sight. E … more →
Labor Strikes, Austerity, and the European Union: The Post-Crisis Economy
wrote 3 months ago: As history books tell us, labor unions came into being to counterbalance the overwhelming power of e … more →
Putting Babar and His Family on Parade: A Promotional Campaign for an Old Childhood Friend
wrote 3 months ago: A royal figure’s 80th birthday seems a likely cause for celebration—even, or perhaps especially, whe … more →
Moving in Both Directions: Apple Introduces Both Smaller and Upgraded iPad Versions Nearly Simultaneously
wrote 3 months ago: For its past several iterations, Apple’s iPad has just kept getting clearer, more technologically so … more →
Why Shopping Will Never Be the Same
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wrote 5 months ago: Retail experts believe that the current retail environment will change dramatically in the next 5-10 … more →
Abercrombie & Fitch Losing Its Edge
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wrote 5 months ago: Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues … more →
A List of Influence: The Retail Customer Experience Top 100
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wrote 5 months ago: A report published by a retail group each year provides a listing of stores, sellers, ideas, people, … more →
